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- Tasks: Lead social media strategy, content development, and community management for McCormick brands.
- Company: Join McCormick, a leading global flavour company passionate about food and innovation.
- Benefits: Enjoy flexible work options, creative projects, and opportunities for professional growth.
- Why this job: Be at the forefront of social media trends and engage with a vibrant community.
- Qualifications: Bachelor’s degree in Digital Media or Marketing; relevant experience preferred.
- Other info: Creative skills in graphics and cooking knowledge are a plus!
The predicted salary is between 36000 - 60000 £ per year.
The Social Media Content Manager is responsible for setting the overall strategic framework of how McCormick brands come to life across social media channels. They oversee all paid and organic content, input on critical partnerships, and work with multiple cross-functional teams to drive the business.
MAIN RESPONSIBILITIES
- SOCIAL MEDIA STRATEGY: Build overarching social media strategy for relevant brands. The strategy should solve for how we drive deeper consumer engagement and 1:1 connections taking into account emerging channels, cultural trends, and content insights.
- PAID MEDIA & CAMPAIGNS: Work alongside creative account team & PR team to drive the content plan for all paid social media tactics and PR programs. Ensure creative is based on insights and key learnings. Traffic all paid social media assets to media agency to meet campaign deadlines.
- SOCIAL CONTENT DEVELOPMENT: Lead process of new social media content development for new products, new social trends, and content gaps. Organize cross-functional brainstorms when necessary, and work in partnership with internal content team and agencies to develop best-in-class content. Attend pre-production meetings and photoshoots to ensure all content is aligning to social best practices and brand tone of voice. Also leads quarterly content brainstorms with internal content team to drive new creative ideas on a regular basis.
- SOCIAL EDITORIAL PROCESS: Oversee monthly social media content planning process to support business objectives for assigned brands. Ensures all social posts (both assets and copy) meet social best practices, aligns with established Brand Tone of Voice, and is consistent with business priorities.
- COMMUNITY MANAGEMENT: Responsible for developing the organic content plan, publishing all content, and managing 1:1 community response through social media.
- ANALYTICS AND REPORTING: Execute reporting on a quarterly basis, pulling insights such as average engagement rate, total impressions and total follower growth across all brands and platforms. Develop ongoing project-specific recaps for Senior leadership.
- TRENDS: Stay up-to-date on current industry trends and social media platform capabilities, recommending new, innovative ways to connect with our consumers through social media.
CANDIDATE PROFILE
- Bachelor’s Degree in Digital Media, Marketing, or Communications field
- Relevant work experience or related internships.
- Strategic, detail-oriented, deadline driven, and able to handle a high-volume workload
- Experience working with many cross-functional team members across the organization
- Experience with management
- Strong knowledge of native social insights tools (Facebook, Instagram, Twitter, Pinterest, etc.) and is able to adapt easily with platform changes.
- Willingness to react and respond in a timely manner
- Keeps up-to-date with industry trends and new platform innovations.
- Experience working with multiple brands with unique styles and tones of voice would be an asset
- Creative background in animated GIFs & social graphics (beginner level in Photoshop and other Adobe products) would be an asset
- Familiar with social management and monitoring tools (Hootsuite, Curalate, Crimson Hexagon, etc.) would be an asset
- Knowledge of paid social analytics tools (Facebook Ads Manager, Pinterest Ads Manager, etc.) would be an asset
- Cooking experience/food and ingredient knowledge would be an asset
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.
Social Media Manager employer: McCormick & Company, Inc.
Contact Detail:
McCormick & Company, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with McCormick's brands and their current social media presence. Understanding their tone of voice and the type of content they share will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Stay updated on the latest social media trends and platform changes. Being able to discuss recent developments in social media during your conversations with us will show that you're proactive and passionate about the industry.
✨Tip Number 3
Network with professionals in the social media field, especially those who have experience working with brands similar to McCormick. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your experience with social media analytics tools and how you've used data to inform content strategies. Highlighting your analytical skills will be crucial in demonstrating your ability to drive engagement and meet business objectives.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities of a Social Media Manager at McCormick. Familiarise yourself with their brands and how they engage with consumers on social media.
Tailor Your CV: Highlight relevant experience in social media strategy, content development, and community management. Use specific examples that demonstrate your ability to drive engagement and manage multiple brands effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of current trends. Mention any creative projects you've worked on, especially those involving animated GIFs or social graphics.
Showcase Analytical Skills: Include any experience you have with analytics tools and reporting. Highlight how you've used data to inform social media strategies and improve engagement rates in previous roles.
How to prepare for a job interview at McCormick & Company, Inc.
✨Know Your Brands
Before the interview, research McCormick's brands and their social media presence. Understand their tone of voice, recent campaigns, and how they engage with their audience. This will help you demonstrate your knowledge and show that you're genuinely interested in the role.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creativity in social media content development. Bring along a portfolio or case studies that showcase successful campaigns you've managed, especially those that involved innovative ideas or trends.
✨Be Data-Driven
Familiarise yourself with key metrics and analytics tools relevant to social media. Be ready to discuss how you've used data to inform your strategies and improve engagement rates in past roles. This shows that you can combine creativity with analytical thinking.
✨Stay Current with Trends
Keep up-to-date with the latest social media trends and platform updates. During the interview, be prepared to discuss how you would leverage these trends to enhance McCormick's social media strategy. This demonstrates your proactive approach and passion for the industry.
