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- Tasks: Lead the eCommerce function, driving online growth and optimising digital marketing strategies.
- Company: Join a leading global eCommerce retailer based in the North East.
- Benefits: Enjoy a competitive salary, flexible working options, and a vibrant team culture.
- Why this job: Be at the forefront of digital innovation, shaping the future of online shopping.
- Qualifications: Experience in eCommerce, digital marketing, and analytics tools is essential.
- Other info: This is a full-time, mid-senior level role with significant growth opportunities.
The predicted salary is between 43200 - 72000 £ per year.
Central Employment are working with a leading North East and now global eCommerce Retailer, as they look to appoint a Head of Digital, to drive further online growth, executing their eCommerce performance marketing strategy.
This leadership role bridges technical expertise and commercial insight to deliver a best-in-class digital shopping experience. You'll own the online P&L, define and deliver the eCommerce roadmap, and lead a high-performing team to drive digital revenue, customer retention, and market expansion across all brands.
Responsibilities of the Head of Digital:- Lead the eCommerce function across all websites and digital platforms, aligning trading strategy with broader business goals and growth ambitions.
- Lead the planning, execution, and optimisation of performance marketing campaigns, including paid search, paid social, affiliate, and display, to drive traffic, acquisition, and revenue.
- Define the ecommerce roadmap, prioritising customer experience, conversion optimisation, and operational efficiency.
- Drive continual improvement of the user journey across website and app, working closely with UX/UI, development, and creative teams to optimise performance and functionality.
- Own all ecommerce KPIs including online sales, conversion rates, bounce rates, AOV, LTV, and customer acquisition cost.
- Build, lead and develop high-performing marketing and digital teams, fostering cross-functional collaboration and a results-driven culture.
- Oversee platform management (e.g. Shopify), ensuring integrations, plugins and third-party tools are delivering ROI and improving site performance.
- Collaborate with Buying & Merchandising to align product strategy with site trading and optimise category performance.
- Partner with Marketing to implement campaign activity across digital channels, ensuring ecommerce alignment on promotions, messaging, and customer experience.
- Manage key external partnerships with developers, performance marketing agencies, CRO and SEO specialists.
- Lead digital analytics and reporting, driving data-led decision making and continuous improvement.
- Identify growth opportunities in emerging markets, platforms or customer segments, bringing an innovative mindset to ecommerce expansion.
- Ensure compliance with relevant digital commerce regulations and champion best practice in data privacy, accessibility and security.
- Proficient in eCommerce platforms and content management systems.
- Operated within a high growth eCommerce, DTC setting at Head of Growth/Performance.
- Knowledge of digital marketing techniques, specifically Paid Media channels.
- Experience in using analytics tools like Google Analytics.
- Familiarity with A/B testing and conversion rate optimisation tools.
- Understanding of data privacy and consumer protection regulations relevant to e-commerce.
- Ability to collaborate effectively across teams.
- A customer-centric mindset to ensure the e-commerce platform aligns with user expectations and needs.
Head of Digital (eCommerce) employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital (eCommerce)
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce and digital marketing. Being well-versed in current strategies, especially around performance marketing channels like paid search and social media, will show that you’re proactive and knowledgeable about the industry.
✨Tip Number 2
Network with professionals in the eCommerce space, particularly those who have experience in leadership roles. Engaging with industry peers can provide valuable insights and potentially lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Demonstrate your analytical skills by discussing how you've used data to drive decisions in previous roles. Be prepared to share specific examples of how you've improved KPIs like conversion rates or customer acquisition costs through data-driven strategies.
✨Tip Number 4
Showcase your leadership abilities by highlighting experiences where you've built and developed high-performing teams. Emphasising your collaborative approach and results-driven mindset will resonate well with the expectations for this role.
We think you need these skills to ace Head of Digital (eCommerce)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce and digital marketing. Focus on your achievements in driving online growth, managing P&L, and leading high-performing teams.
Craft a Compelling Cover Letter: In your cover letter, emphasise your leadership skills and how you align with the company's goals. Mention specific examples of successful performance marketing campaigns you've executed.
Showcase Technical Expertise: Detail your proficiency with eCommerce platforms and analytics tools like Google Analytics. Highlight any experience with A/B testing and conversion rate optimisation to demonstrate your technical capabilities.
Demonstrate a Customer-Centric Approach: Illustrate your understanding of customer needs and how you've previously enhanced user experiences. Discuss how you plan to ensure the eCommerce platform meets user expectations.
How to prepare for a job interview at Central Employment
✨Showcase Your Technical Expertise
As a Head of Digital, you'll need to demonstrate your proficiency in eCommerce platforms and digital marketing techniques. Be prepared to discuss specific tools you've used, such as Google Analytics, and how they have contributed to your previous successes.
✨Highlight Leadership Experience
This role requires leading high-performing teams, so share examples of how you've built and developed teams in the past. Discuss your approach to fostering collaboration and driving a results-oriented culture within your team.
✨Prepare for Data-Driven Discussions
Since the position involves owning eCommerce KPIs, be ready to talk about how you've used data to inform decisions. Bring examples of how you've optimised performance through analytics and A/B testing, and be prepared to discuss the impact of these strategies.
✨Understand the Business Goals
Make sure you understand the broader business goals of the company and how the eCommerce function aligns with them. Be ready to discuss how you would define and deliver an eCommerce roadmap that prioritises customer experience and operational efficiency.
