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- Tasks: Lead marketing strategy across digital, brand, CRM, PR, and events.
- Company: Join a leading salon group in the beauty industry.
- Benefits: Enjoy a competitive salary of £60k and work with a recognised brand.
- Why this job: Shape impactful campaigns and elevate brand visibility in a creative environment.
- Qualifications: 7+ years in senior marketing roles, preferably in beauty or lifestyle sectors.
- Other info: Office-based role in Kingston; must hold British passport or permanent UK residency.
The predicted salary is between 48000 - 84000 £ per year.
We’re proud to partner with a leading salon group to find a Head of Marketing & Communications who will shape and lead their marketing strategy across digital, brand, CRM, PR, and events. This is an exciting opportunity for a creative marketing leader with a passion for beauty, fashion, or lifestyle, and a proven track record of delivering impactful campaigns.
As the Head of Marketing & Communications, you’ll lead a talented team across digital, PR, social media, and design. You’ll be responsible for delivering an integrated, strategic marketing plan that supports growth, elevates brand visibility, and maintains consistent communications across multiple channels. You'll also work closely with directors and creatives to ensure campaign execution is aligned at every level.
Key Responsibilities- Develop and lead the annual marketing strategy, aligned with business goals
- Guide brand campaigns, including messaging, creative direction, and salon-level alignment
- Lead, mentor, and support a team of four direct reports across marketing disciplines
- Oversee all digital activity including website optimisation, CRM, and social media
- Implement a CRM strategy using platforms like Voyado to drive segmentation and retention
- Deliver impactful internal communications and lead events such as awards and franchisee dinners
- Manage marketing budgets and present campaign performance to the Board
- 7+ years in a senior marketing or communications role
- Sector experience in beauty, fashion, lifestyle, or a similar industry is highly desirable
- Strong leadership and stakeholder management skills
- Proven success with integrated brand and campaign strategy
- Experience managing CRM platforms (Voyado is a plus)
- Strong aesthetic and creative direction experience, including campaign shoots
- Salary: £60,000 pro rata
- Join one of the UK’s most recognised brands within the Beauty industry
- Work across a wide range of exciting campaigns and events
- Opportunity to shape the future of a much-loved brand
If you're a strategic thinker with a creative spark and a background in beauty or lifestyle marketing, we’d love to hear from you.
Head of Marketing and Communications employer: Twentyfour Recruitment Group
Contact Detail:
Twentyfour Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Communications
✨Tip Number 1
Network within the beauty and lifestyle industry. Attend events, trade shows, or webinars where you can meet professionals in the field. Building relationships with key players can give you insights into the company culture and potentially lead to referrals.
✨Tip Number 2
Showcase your creativity by developing a personal marketing project or campaign that reflects your understanding of the beauty sector. This could be a mock campaign for a brand you admire, demonstrating your strategic thinking and aesthetic sense.
✨Tip Number 3
Familiarise yourself with the latest trends in digital marketing and CRM strategies, especially those relevant to the beauty industry. Being able to discuss these trends during interviews will show your commitment and knowledge of the field.
✨Tip Number 4
Prepare to discuss your leadership style and how you've successfully managed teams in the past. Be ready with specific examples of how you've mentored team members and driven successful campaigns, as this role requires strong leadership skills.
We think you need these skills to ace Head of Marketing and Communications
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, especially within the beauty, fashion, or lifestyle sectors. Use specific examples of campaigns you've led and their impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and outlines how your skills align with the job requirements. Mention your leadership experience and any successful marketing strategies you've implemented.
Showcase Your Creativity: Include links to your portfolio or examples of past campaigns you've worked on. This could be digital content, PR initiatives, or event management that demonstrates your creative direction and strategic thinking.
Highlight Leadership Skills: Emphasise your experience in leading teams and managing stakeholders. Provide examples of how you've mentored team members and collaborated with other departments to achieve marketing goals.
How to prepare for a job interview at Twentyfour Recruitment Group
✨Showcase Your Creative Vision
As a Head of Marketing and Communications, creativity is key. Prepare to discuss your past campaigns and how your creative direction has led to successful outcomes. Bring examples that highlight your ability to think outside the box.
✨Demonstrate Leadership Skills
You'll be leading a team, so it's important to convey your leadership style. Be ready to share experiences where you've mentored or guided team members, and how you foster collaboration and innovation within your team.
✨Know the Brand Inside Out
Research the salon group thoroughly. Understand their brand values, target audience, and recent campaigns. This will allow you to tailor your responses and show how your vision aligns with their goals.
✨Prepare for Strategic Discussions
Expect questions about your approach to developing marketing strategies. Be prepared to discuss how you would align marketing initiatives with business objectives, and how you measure success in your campaigns.
