Head Of Performance Marketing - Luxury Skincare & Beauty Tech

The HGI portfolio boasts some of the most coveted and luxury positioned skincare and beauty tech brands in the world, used by aesthetic practitioners and consumers globally to treat skin concerns and optimise treatment outcomes. Featuring the A-list go-to brand of iS Clinical Cosmeceuticals, brow and lash category leaders Revitalash Cosmetics, Totally Derma Nutraceuticals and the worldwide acclaimed leader in light therapy and wellness technology brand Déesse PRO.

Reporting to the COO, we are looking for a commercial and strategic thinker with a results-driven mentality. This role will be responsible for defining and leading the e-commerce performance success of HGI and its portfolio of luxury wellbeing and aesthetics brands within the UK and on a global scale. You will define and oversee deployment of a progressive and profitable performance strategy to engage, retain and convert users across:

• Paid – Earned & Organic
• Email Marketing
• Affiliate Marketing
• Amazon
• Social Commercialisation
• Web UX/UI

Driving revenue growth and ROI across all e-commerce platforms, you will also be advising on innovative strategies for new e-commerce concepts and leading the performance strategy for new integrations and initiatives to drive incremental growth, being the thought leader in the future of the company’s e-commerce excellence. You will be joining us during a period of rapid growth and being part of a small team supported by a range of stakeholders and agency expertise to underpin personal and professional success. This role boasts huge potential to be rewarded and enriched in line with the company’s progressive onward growth plan.

MAIN ROLES & RESPONSIBILITIES

• Definition of strategy and growth forecast across all digital performance channels in association with stakeholders.
• Defining and coordinating omni-channel lead funnel strategy and tactics for each platform.
• Oversee PPC spend and campaigns whilst driving a strong ROAS and ensuring luxury brand positioning is maintained across the portfolio.
• Developing and overseeing delivery of SEO plans for each platform.
• Overseeing tactical and paid social campaigns across all platforms as defined (including Meta, TikTok, Pinterest) with Heads of Brands and appointed digital agencies.
• Devising creative and cost-effective strategies to drive traffic and sales to the sites.
• Streamlining the end-to-end customer journey to achieve maximum ROI.
• Drive continual optimisation of site traffic, page views, dwell time, content interaction and conversion to purchase.
• Continual competitor and industry insight gathering to deliver best-in-class experiences.
• Driving trial and adoption of best practice across the group’s brands.
• Managing third-party web development agencies and working closely with them to develop and implement web development and improvement plans.
• Presenting to the senior management team on progress and plans.
• Super user of all outward-facing digital platforms and guardianship of all connectivity and integrations across this network.
• Oversee effective and timely deployment of all digital campaigns as defined in brand plans.
• Oversee all analytics and reporting of all activity and KPIs as defined.
• Budget responsibility.

KEY STAKEHOLDERS & SUPPORT

• Direct Report: Group Digital Assistant – Affiliate/Amazon/Social support.
• Group: COO, Group Digital Commercial Lead, CMO, Brand Vision Lead, Group Brand and Innovations Manager – Social and Influencer Lead.
• Local Team: GM, Brand Manager – Creative/Campaign/Promotions Lead, Design and Creative Ops Manager.
• External Agencies: Agency – Paid, Agency – Web Development and Email Marketing, Agency – Social Commercial, Agency – Amazon – moving in-house.

EXPERIENCE & KEY SUCCESS CRITERIA

• 5 years+ commercial ownership of digital platforms and demonstrated growth YOY.
• Understanding of e-commerce and lead funnel marketing in a fast-paced environment.
• Strong working knowledge of Google Adwords, Merchant Center, Analytics, Meta and other key social channels.
• Expert in affiliate marketing principles, platforms and performance tracking.
• Knowledge of the aesthetics, beauty and retail landscape.
• Amazon seller account experience.
• Klaviyo segmentation and optimisation of user journeys and conversion.
• Social commercialisation experience – TikTok, Meta, etc.
• YouTube in-depth knowledge of journey mapping and CRO.
• Strong understanding of content strategy and SEO.
• Entrepreneurial mindset with an autonomous working style.
• Agency and budget management.

WHAT WILL MAKE YOU RIGHT FOR THIS ROLE?

• Passionate about growth.
• A keen interest in the latest digital practices and technologies.
• Naturally curious, driven to understand consumer behaviour and how to provide an excellent customer experience.
• Energetic, self-motivated, creative thinker who flourishes at working independently.
• Ability and drive to achieve results and targets.
• Drive to go that extra mile and identifying opportunities to meet and exceed objectives.
• Strong communicator.
• Responsive and adaptive to changing workloads, timelines and outputs required due to the fast-moving pace of the industry and company.
• Desire to work within a small but dynamic entrepreneurial company and be a key player in overall company success.

ABOUT THE COMPANY & BRAND

Harpar Grace International is a privately owned, entrepreneurial, dynamic and passionate company founded in 2013, specialising in the development, distribution and management of luxury, cosmeceutical, spa and retail brands. Harpar Grace are the exclusive distributors for iS Clinical Cosmeceuticals, RevitaLash, Totally Derma Nutraceutical drink supplement throughout the UK and Ireland and Caribbean and global brand owners for Déesse PRO LED Light therapy brand. The company continues to achieve exceptional year-on-year performance and the team is rapidly expanding to support the ambitious growth of the company and brand portfolio.

WORKING CONDITIONS & BENEFITS

• Six month contract to perm.
• Hybrid working (2 days min per month at HQ).
• Progressive bonus scheme.
• Holiday entitlement will be at the rate of 22 days per calendar year, plus bank holidays pro rata. Entitled in the following years to an additional day of holiday per year for each completed year of service, up to five years (and so will be entitled to a maximum of five extra days).
• Private Health offered at 6 months service subject to moving to permanent.
• Free on-site parking.
• Pension offered at 3 months of service. The Company contribution is 3% of salary. Employee contribution is 5% of salary.
• Product discount of 60% off RRP.