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- Tasks: Lead go-to-market activities across the UK and Ireland, shaping Asana's growth strategy.
- Company: Asana helps teams orchestrate their work, trusted by millions globally.
- Benefits: Enjoy flexible working options, mental health support, and career coaching.
- Why this job: Join a top-rated workplace and make a real impact in a collaborative environment.
- Qualifications: 10+ years of experience in leading GTM teams with a proven growth track record.
- Other info: We value diverse backgrounds and encourage all to apply, even if you don't meet every requirement.
The predicted salary is between 161150 - 189750 £ per year.
The Head of UKI will be responsible for leading all GTM activities across the UK and Ireland. Reporting to the GM, EMEA, this role is a key member of the EMEA Revenue Leadership Team and will play a critical role in shaping and executing Asana’s Growth strategy for the region. You will partner closely with leaders across Customer Success, Marketing, and Channel to own the full-funnel GTM playbook across our Corporate, Enterprise and New Business customer segments.
The Head of UKI will be the strategic leader responsible for driving all go-to-market activities across the United Kingdom and Ireland, reporting directly to the GM of EMEA as a key member of the EMEA Revenue Leadership Team. This executive will own the full-funnel GTM playbook across the region, partnering closely with Customer Success, Marketing, and Channel leaders to execute Asana's regional growth strategy. The role requires exceptional leadership capabilities to build and develop a high-performing Revenue organization while establishing Asana's market presence throughout the region. This role is based in our London office with a schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner.
What You’ll Achieve:
- Build a strong community of Customers, Partners, Employees across the UKI.
- Develop and execute on the Strategy for Growth in the UKI.
- Partner with Customer Success to build a customer coverage model that drives both revenue growth and retention across all segments.
- Define and refine the territorial coverage model for UKI across multiple Segments.
- Lead, inspire, and collaborate with Sales and matrixed teams to design and execute a multi-year GTM plan for winning in the region.
- Hire, nurture, and develop top talent, building career paths and succession plans.
- Act as a senior representative for Asana with C-level customers, prospects, and media across the region.
- Establish and operationalize our playbook to fuel pipeline and Customer growth.
- Create strong feedback loops with the Product team to influence product evolution based on customer insights.
- Evolve the Account Team Playbook to support enterprise growth, ensuring alignment across SDRs, Sales, Success, and Services, adapting to the maturity of each local market.
About You:
- Over 10 years Experience Leading and Scaling GTM Teams account UKI and EMEA.
- Experience scaling GTM organisations to ~100m.
- Proven track record of driving growth across Commercial and Enterprise Segments.
- Experience working in Product Led and Sales Led Businesses.
- Operationally strong — able to independently build GTM, operating, and talent plans.
- Intellectually curious, driven by solving complex challenges, analytical and naturally open-minded.
- A collaborative partner, especially with Product and Marketing, comfortable navigating matrixed environments.
- A low-ego leader who builds influence through thoughtful communication and high-quality execution.
- Innovative and entrepreneurial, unafraid to take smart risks and build new capabilities from the ground up.
- Results orientated - proven in delivering consistent Bookings, ARR and Customer Growth.
- Culture Carrier - develops a strong culture, with a focus on talent development.
At Asana, we’re committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you’re interested in this role and don’t meet every listed requirement, we still encourage you to apply.
What we’ll offer:
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we’re committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between £161,150-189,750. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits.
If you’re interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Mental health, wellness & fitness benefits, Career coaching & support, Inclusive family building benefits, Long-term savings or retirement plans, In-office culinary options to cater to your dietary preferences.
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you’re interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
About us:
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world. We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.
Head of UKI employer: Asana
Contact Detail:
Asana Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of UKI
✨Tip Number 1
Familiarise yourself with Asana's current growth strategies and recent initiatives in the UK and Ireland. Understanding their market positioning will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with current or former employees of Asana, especially those in leadership roles. Engaging with them can provide valuable insights into the company culture and expectations for the Head of UKI role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led go-to-market strategies in the past. Highlight your experience in scaling teams and driving revenue growth, as these are key aspects of the role.
✨Tip Number 4
Showcase your collaborative skills by thinking about how you would partner with Customer Success, Marketing, and Channel leaders at Asana. Be ready to share ideas on how to enhance their existing strategies and foster a high-performing team.
We think you need these skills to ace Head of UKI
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in leading go-to-market strategies, particularly in the UK and Ireland. Use specific metrics to demonstrate your success in driving growth across commercial and enterprise segments.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Asana's mission and how your leadership style aligns with their culture. Mention your experience in building high-performing teams and your ability to collaborate across departments.
Showcase Relevant Achievements: Include examples of how you've successfully scaled GTM organisations and driven revenue growth. Highlight any innovative strategies you've implemented that resulted in significant customer retention or acquisition.
Prepare for Interviews: Research Asana's current market position and recent developments. Be ready to discuss how you would approach the role, including your vision for the GTM strategy in the UKI region and how you would foster collaboration among teams.
How to prepare for a job interview at Asana
✨Understand the GTM Strategy
Make sure you have a solid grasp of go-to-market strategies, especially in the context of the UK and Ireland. Be prepared to discuss how you would develop and execute a growth strategy tailored to these markets.
✨Showcase Leadership Experience
Highlight your experience in leading and scaling teams, particularly in revenue-focused roles. Share specific examples of how you've built high-performing teams and driven results in previous positions.
✨Demonstrate Collaboration Skills
As this role requires working closely with various departments, be ready to discuss how you've successfully collaborated with teams like Customer Success, Marketing, and Product in the past. Provide examples of how these partnerships led to successful outcomes.
✨Prepare for Cultural Fit Questions
Asana values a strong culture and talent development. Be prepared to discuss how you align with their values and how you foster a positive work environment. Think about how you can contribute to building a diverse and inclusive team.
