Social Media Marketing Specialist – Chorley, Lancashire

Are you an accomplished social media professional with a passion and interest in health and fitness? If so, we’d love to hear from you. We’re on the lookout for a professional and experienced Social Media Marketing Executive who is able to contribute to our overarching digital marketing strategy, elevate our brand, and grow our social media presence with dynamic, engaging, and interesting social media content for a range of channels and across our entire product range (personal training, yoga, Pilates, sports massage, and other exercise specialisms).

Alongside other marketing and operational colleagues, you’ll be responsible for planning and creating captivating content that aligns with our brand values and that keeps pace with topical and contemporary trends.

We are HFE (Health and Fitness Education), a rapidly growing learning provider with a reputation for excellence and an appetite for growth. We are considered to be one of the foremost and highest quality training providers in our sector and we are trusted by industry regulators, awarding organisations and employers alike as the ‘go to’ education business in the active leisure sector. We are driven by our purpose and guided by our values. We continually strive to deliver the very highest quality of training and assessment service to our students in whatever subject area they are learning. We also have a strong commitment to customer service, always focused on improving the value of our offering and surpassing our customer’s expectations. Our training courses go beyond just a certificate; they are a transformative experience that enables our students to develop and grow in a way that allows them to reach their full potential. Our programmes provide our students with the knowledge, skills, and expertise needed to become more.

The successful candidate will be required to perform a wide range of social media marketing duties, including, but not limited to the following:

• Conduct market research to identify current and emerging trends, informing strategic social media content development.
• Collaborate with internal teams and external partners to streamline content creation and align with brand goals.
• Deliver to camera key messages, educational snippets, and engaging content (as required alongside colleagues).
• Proactively manage the social media marketing calendar to ensure timely and impactful content delivery.
• Record and edit high-quality social media videos to maximise engagement (additional training and support available here).
• Strategically post content across platforms to optimise reach, engagement, and brand visibility.
• Monitor and analyse content performance using analytics tools to refine strategies and improve future results.
• Engage with online communities, responding to comments and messages to foster brand loyalty.
• Experiment with new content formats, such as live streams or interactive posts, to stay ahead of trends.
• Coordinate with marketing and design colleagues to ensure cohesive campaign execution.

About You

On application, you must be able to demonstrate a proven track record in social media content creation and your ability to produce compelling, engaging, and impactful content. You will need to possess a keen eye for detail and a passion for being able to maintain high professional standards. Ideally, you will have at least 1 year of paid work experience in a social media capacity, although we will consider those who have been successful on social media with their own personal or professional projects also.

To perform this role effectively, you must be competent with different types of image and video editing with programmes like Canva, Hootsuite, Adobe Photoshop, and Premiere Pro. You will also need to have a solid understanding of different digital marketing strategies (SEO, PPC, affiliate marketing) and how these can be used alongside social media marketing. This understanding will strengthen your ability to work collaboratively alongside other marketing colleagues, graphic designers, or third-party content creators. Impeccable communication (verbal and written) is a necessity.