Brand Lead

Are you a passionate content creator, a meticulous editor, and a creative thinker ready to make a big impact on one of the UK’s fast-growing fintech brands? Chip is looking for a talented Brand Content Lead to join our fast-paced and friendly Marketing team – and help us redefine personal finance through exceptional content. We’re building the UK’s most personal digital wealth manager: one simple, personalised experience to manage, grow and protect your wealth.

Chip is one of the fastest-growing companies in the UK, with over 400k monthly active users and £6bn in assets. We recently won Best Personal Finance App at the British Bank Awards (for the second year running) and in January were awarded 6th place in The Sunday Times 100 Tech, which ranks Britain’s fastest-growing private technology companies. We’re on a mission to make our members' lives wealthy and challenge the status quo of finance. We believe no brand has truly nailed amazing content in finance, and you’ll be instrumental in helping Chip change that.

This is a big role with a big responsibility. At the heart of our marketing team, you’ll be focused on delivering compelling, on-brand content across multiple channels, and contribute directly to shifting customer perception, building trust and driving engagement for Chip.

What you can expect to be doing:

• Be A Brand Champion: Act as an ambassador for Chip's brand internally and externally, ensuring consistency in voice and messaging across all communications.
• Show Content Creation & Editing Excellence: You’ll be a killer writer and an excellent editor, responsible for crafting clear, concise and human copy across all brand touchpoints. This includes CRM (emails, push notifications, in-app messages), social media content, website copy, and in-app UX content. You’ll ensure everything that leaves Chip HQ reflects our unique tone of voice.
• Drive Brand Campaigns: Work closely with the Head of Brand on ideation, development and execution of brand campaigns for 2025 and beyond. You’ll help translate strategic company goals into engaging content that cuts through the noise.
• CRM Content Ownership: Collaborate closely with our CRM team to ensure our CRM engine delivers relevant, personal and on-brand communications that nurture users through their wealth journey. You’ll play a key role in making these communications feel so well-tailored, it’s almost like customers have a personal wealth manager.
• Social Media Management: Line manage and guide our Social Media Executive, providing editorial oversight and strategic input to elevate Chip's social presence.
• Create Content Strategy: Contribute to Chip's content strategy, helping to deliver amazing, digestible content that resonates with our audience.
• Collaboration Cross-Functionally: Build strong relationships across internal functions – from our Product team to Compliance – to ensure our content is not just seamless, but monitored and signed off correctly.

What we’re looking for:

• Content Powerhouse: You have proven experience in creating highly-engaging content across various digital channels. Your writing is compelling, and your editing skills are top-notch.
• Brand Enthusiast: You understand the importance of brand in shaping customer perception and driving trust. You’re passionate about building a brand that feels personal and trustworthy.
• Collaborative Spirit: You thrive in a fast-paced environment and enjoy working closely with different teams, including CRM, Product and Compliance.
• Proactive & Resourceful: While strategic, you’re not afraid to "get stuck in" and are eager to contribute hands-on.
• Metrics-Aware & Customer-Centric: You’re passionate about understanding content performance, but equally focused on "how the customer feels" from the communication.
• A True Communicator: You embody Chip's tone of voice, speaking like a real person – no jargon, no fluff, just authentic, helpful communication.

Why Chip: Be a core part of building the next big brand in finance. Opportunity to have a huge impact on our product while fast-tracking your knowledge, responsibility and skills in a high-growth fintech startup. Work in a passionate culture where everyone contributes to a product we feel proud of.

Working Hours: Monday to Thursday: 9:00 AM – 6:00 PM; Friday: 8:00 AM – 4:00 PM (Start your weekend early!) Enjoy a structured yet balanced workweek, with an early Friday finish to kickstart your weekend!

PERKS: £50,000 - £60,000 per annum; Discretionary Performance-Related Bi-Annual Bonus of up to 10% (Cash) and 5% (Shares) based on your gross annual salary; Workplace pension scheme; Private medical insurance; Employee Assistance Programme; Cycle to work scheme; Season ticket loan; Free ChipX subscription for UK-based employees; Flexible working arrangements; 28 days holiday plus bank holidays; Annual training budget for courses, workshops, or conferences; £30 per month Chip Fitness Benefit; Company laptop.

Our Interview Process: Video screen with someone from our Talent team; Video interview with the hiring manager and team; Brand take home challenge; Final in-person interview with CMO & Head of Brand.

About Chip: Chip’s mission is to make your life wealthy. We’re building the wealth super app of the future. An app to build your long-term wealth across savings and investments. We use technology to break down barriers so users can invest like the ultra-wealthy, giving them one simple place to manage, grow and protect their wealth.

Chip serves over 400,000 active customers and looks after over £6 billion in assets. These customers trust us to build the most amazing product we can, so working at Chip comes with real purpose.

Chip is being built by a fast-growing team of designers, developers, customer service professionals, marketers, banking experts, and entrepreneurs. Our funding story is a little different. Chip is one of the most crowd-funded businesses in Europe, having raised over £50m from 29,000 investors, over 9 years.

Our Values: Be ACCOUNTABLE, Be BOLD, Be COLLABORATIVE.

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work.