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- Tasks: Lead market intelligence strategies to drive business growth and enhance performance.
- Company: Join a Great Place to Work-Certified company transforming the accounting and finance profession.
- Benefits: Enjoy flexible work options, healthcare, pension plans, and a focus on your wellbeing.
- Why this job: Be part of a diverse team that values inclusion and continuous learning.
- Qualifications: Bachelor's degree in a relevant field with 7+ years in analytics and data reporting.
- Other info: Hybrid work schedule available; opportunity to create impactful insights.
The predicted salary is between 43200 - 72000 £ per year.
About the Role: You will lead the strategy and delivery of Market Intelligence within the Experience function, with a focus on driving business growth through insights. You will identify opportunities and threats, develop intelligence-led strategies and maximise data usage to enhance marketing, web, and sales performance. You will have experience in business operations, analytics, and data visualisation to create insights and improve outcomes, and in leading collaboration among teams. You will report to the Vice President - Marketing Operations.
You Will:
- Lead a team in a manner consistent with our Behaviours and Management Charter.
- Develop market (including competitive) intelligence solutions to help a diverse set of partners explore data and uncover new insights that can be translated into action.
- Partner with other teams to offer strategic insights, review and translate findings, make applicable recommendations, measure success of programmes and provide insight into how to improve personalisation use cases.
- Develop multiple audience, marketing, product-based, operational and executive dashboards in Power BI or Tableau. Summarise data and provide analysis.
- Stay up to date with the latest BI and data analytics technologies, and industry trends.
- Use a hybrid work schedule.
You Have:
- Bachelor's degree in computer science, data science, statistics, or a related field.
- 7+ years of experience in analytics and data reporting.
- Experience with statistical techniques and predictive modelling using tools such as SPSS, SAS or Python.
- Expertise in creating insightful dashboards and reports, supported by visual storytelling for executive team members.
How We Support You: We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from. We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle. We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
About Us: At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.
We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Senior Manager - Market Intelligence Insights employer: American Institute of CPAs
Contact Detail:
American Institute of CPAs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager - Market Intelligence Insights
✨Tip Number 1
Familiarise yourself with the latest trends in market intelligence and data analytics. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and knowledge.
✨Tip Number 2
Network with professionals in the field of market intelligence and analytics. Attend industry events or webinars where you can connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data visualisation tools like Power BI or Tableau in your previous roles. Highlighting your hands-on experience will demonstrate your capability to deliver on the job requirements effectively.
✨Tip Number 4
Research the company’s current market position and recent initiatives. Being able to speak about their strategies and how you can contribute to their growth will set you apart as a candidate who is genuinely interested in the role.
We think you need these skills to ace Senior Manager - Market Intelligence Insights
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in analytics, data visualisation, and market intelligence. Use specific examples that demonstrate your ability to lead teams and develop insights that drive business growth.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about market intelligence and how your background aligns with the role. Mention your experience with tools like Power BI or Tableau and your ability to translate data into actionable insights.
Showcase Your Technical Skills: Clearly outline your proficiency in statistical techniques and predictive modelling using tools such as SPSS, SAS, or Python. Provide examples of how you've used these skills to create impactful dashboards and reports.
Highlight Collaboration Experience: Since the role involves partnering with various teams, emphasise your experience in leading cross-functional collaborations. Share specific instances where your insights have led to successful outcomes for diverse partners.
How to prepare for a job interview at American Institute of CPAs
✨Showcase Your Analytical Skills
As a Senior Manager in Market Intelligence, it's crucial to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data analytics and visualisation tools like Power BI or Tableau to drive business decisions and improve outcomes.
✨Understand the Business Landscape
Familiarise yourself with the company's market position and competitors. During the interview, highlight your understanding of industry trends and how they can impact the business. This shows that you are proactive and strategic in your thinking.
✨Emphasise Collaboration Experience
Since the role involves partnering with various teams, share experiences where you've successfully collaborated across departments. Discuss how you facilitated communication and drove insights that led to actionable strategies.
✨Prepare for Technical Questions
Expect questions related to statistical techniques and predictive modelling. Brush up on your knowledge of tools like SPSS, SAS, or Python, and be ready to explain how you've applied these in past roles to generate insights and support decision-making.
