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- Tasks: Lead exciting marketing strategies and campaigns across multiple brands to drive sales and engagement.
- Company: Join Rygor Group, a top-rated workplace known for inclusivity and employee development.
- Benefits: Enjoy a birthday day off, 23 days annual leave, and wellness programmes.
- Why this job: Be part of an award-winning team that values creativity and collaboration in a dynamic environment.
- Qualifications: Experience in B2B and B2C marketing is preferred; creativity and digital skills are essential.
- Other info: We celebrate diversity and encourage everyone to bring their authentic selves to work.
The predicted salary is between 39000 - 45000 £ per year.
The Marketing Manager supports the Head of Marketing in delivering strategic and tactical marketing activity across multiple businesses within the Rygor Group. This role is pivotal in creating and executing professional, high quality marketing materials in a proactive manner, to showcase the business, drive sales and measurably contribute to commercial success. This role adds value by actively generating leads, driving customer engagement and managing external branding.
Working as part of a centralised marketing function, the Marketing Manager ensures consistency in branding, while tailoring strategies to meet each business unit's commercial goals. This is a hands-on role that combines planning, execution, and performance analysis to add clear commercial value across the Group.
Day to day, you will be:
- Support the Head of Marketing in proactively delivering the Group-wide marketing strategy, tailored to individual business needs.
- Help define group-wide branding and messaging frameworks that ensure clarity, alignment, and competitive differentiation.
- Develop and execute multi-brand marketing plans in collaboration with business unit leaders.
- Conduct market, competitor, and audience analysis for each business to inform positioning and campaign targeting.
- Achieve clear KPIs for each brand/campaign and measure marketing effectiveness across channels and businesses, ensuring success and learnings.
- Manage the execution of multi-channel campaigns (digital, print, email, events, social, paid) for various businesses within the Group.
- Maintain and update websites, content, and digital assets in line with brand guidelines and user experience best practices.
- Ensure website SEO and visibility is performing optimally, conducting weekly testing and searches as well as looking at paid media.
- Work closely with sales, aftersales and PR and internal communications teams across the Group to develop and execute promotional strategies.
- Coordinate with external agencies, freelancers, and suppliers to deliver creative marketing collateral.
- Drive customer reviews and feedback to build customer loyalty, reputation and word-of-mouth marketing.
- Report campaign performance weekly to the Head of Marketing and Board, using data to optimise live campaigns and inform future planning.
This role must add significant value to the business by ensuring commercial success via:
- Demand Generation: Increase lead quality and volume to feed sales and aftersales pipelines.
- Customer Retention and Loyalty: Execute cross-sell, upsell, and re-engagement campaigns.
- Marketing ROI: Prioritise high-impact, cost-effective channels and reduce wasted spend.
- Brand Value: Strengthen recognition, trust, and differentiation across group businesses.
- Operational Efficiency: Implement shared tools, processes, and assets across the group to increase scale and reduce duplication.
Skills & Behaviours Required for this Role:
- Commercial Thinking - you link marketing activity directly to business goals and profitability, through analytical insight and consistent measurement utilizing analytical tools.
- Multi-Brand and Business Agility - you are able to easily switch between brands, tones, and market needs, whilst ensuring accuracy and achievement of all brand guidelines.
- Collaborative and communicative - with such an important role in the business, we want you to be known across the company for your collaboration and great communication.
- Organised & Proactive - with multiple brands and businesses to market, organisation and prioritisation is key, via a proactive and solution-focused approach.
- Creative - we want customers and potential new business to be wowed and excited by our marketing content, so think innovatively to develop engaging campaigns across different channels.
- Strong digital marketing capabilities - through SEO, PPC, social, marketing automation and CRM, the digital element is key in our brand development across B2B/B2C environments.
- Accuracy and pride - we want you to be proud of the work you do. Getting it right is so important.
Our Values & Behaviours
We’re looking for incredible team members who share our values and can add to our culture. Values are shared beliefs that guide our decision-making, culture is how we function as a group and how we live our values as individuals.
Application & Interview Support
If you need support with your job application, we encourage you to explore our new Career Hub - a free resource designed to help you reach your career goals.
Research shows that some people are less likely to apply for a role unless they are 100% qualified. As long as you are experienced for the role and hold the necessary qualifications, we encourage you to apply, even if you don’t feel like you meet all our requirements.
Benefits for you
- A day off for your Birthday
- 23 days of annual leave per year
- Four times death in service benefit
- Branded uniform.
- Working for an official Great Place to Work and UK Best Workplace for three years running!
- Auto-enrolment pension
- Enhanced Maternity and Paternity pay policies
- Access to our wellness programme and Employee Assistance Programmes
- Mental Health First Aiders
- Reward and recognition programmes, including our annual Rygor Group Awards
- Annual appraisals programme, self-development journal and progression opportunities
Diversity, Equity, Inclusion and Belonging (DEIB)
At Rygor, we’re committed to cultivating an environment that promotes diversity, equity, inclusion and belonging.
Marketing Manager employer: Rygor Group Ltd.
Contact Detail:
Rygor Group Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the Rygor Group's branding and marketing strategies. Understanding their current campaigns and how they position themselves in the market will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in B2B and B2C environments. Engaging with industry peers can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven customer engagement and generated leads in previous roles. Highlighting measurable outcomes will demonstrate your ability to add commercial value.
✨Tip Number 4
Stay updated on the latest digital marketing trends, particularly in SEO, PPC, and social media. Being knowledgeable about current tools and techniques will show your commitment to continuous learning and innovation in marketing.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in both B2B and B2C marketing roles. Emphasise your ability to link marketing activities directly to business goals, showcasing any previous successes in demand generation or customer retention.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their needs, particularly in areas like multi-brand marketing and digital capabilities. Use specific examples to demonstrate your creativity and strategic thinking.
Showcase Your Analytical Skills: Highlight your experience with analytical tools and how you've used data to measure marketing effectiveness. Mention any KPIs you've achieved in past roles, as this will resonate with their focus on marketing ROI and performance analysis.
Demonstrate Collaboration: Since the role requires working closely with various teams, include examples of successful collaborations in your application. Show how your communication skills have helped you work effectively with sales, PR, and other departments to achieve common goals.
How to prepare for a job interview at Rygor Group Ltd.
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to the role. Be prepared to discuss how you have used data to measure marketing effectiveness in past campaigns, as this will demonstrate your analytical skills and commercial thinking.
✨Showcase Your Creativity
Prepare examples of innovative marketing campaigns you've developed or contributed to. Highlight how these campaigns engaged customers and drove sales, as creativity is crucial for standing out in this role.
✨Understand the Brand Landscape
Research Rygor Group and its various businesses. Be ready to discuss how you would tailor marketing strategies to fit each brand's unique needs while maintaining overall brand consistency.
✨Demonstrate Collaboration Skills
Since the role requires working closely with different teams, prepare to share experiences where you successfully collaborated with others. Emphasise your communication skills and how they contributed to achieving common goals.
