Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead new business activities and develop strategic sales plans for Tier 1 clients.
- Company: Join a dynamic media, events, and training business known for premium exhibitions and impactful learning experiences.
- Benefits: Enjoy a competitive salary with uncapped commission and the flexibility of remote work.
- Why this job: Be a key player in shaping a new business strategy and building a high-performing sales team.
- Qualifications: 5+ years in exhibition and sponsorship sales; strong LinkedIn presence and relationship-building skills required.
- Other info: This role offers a unique opportunity to influence growth and leave a lasting legacy.
The predicted salary is between 42000 - 84000 £ per year.
Salary: £70,000 basic + 50% uncapped OTE
Sector: Media, Events & Training
Location: Remote
B2B Media Training and Events business
We are a dynamic and highly respected media, events, and training business producing premium exhibitions, market-shaping content, and impactful learning experiences. Our flagship events attract global audiences and high-profile sponsors, delivering powerful commercial outcomes. As part of our next growth phase, we’re hiring our first dedicated Head of New Business, a hands-on commercial leader who can shape and execute our new business strategy from the ground up. This is a unique opportunity to play a pivotal role in driving revenue across our media, events, and training portfolios, with a clear pathway to build and lead a high-performing sales team in the future. This role is ideal for a strategic, entrepreneurial sales professional who thrives in a fast-paced, results-driven environment and is excited by the chance to leave a lasting legacy.
What You’ll Be Doing
- Leading new business activity across sponsorship, exhibition, and training opportunities
- Developing and executing strategic sales plans targeting Tier 1 clients
- Owning the full sales cycle: prospecting, pitching, negotiating, and closing
- Leveraging a multi-touch outreach strategy (social, phone, email, events, referrals) to build engagement
- Collaborating cross-functionally to shape compelling commercial propositions
- Representing the business at industry events and conferences to build presence and network
- Laying the foundations for future team growth, including process, structure, and culture
- Reporting on commercial progress to senior leadership and influencing growth strategy
Essential Skills & Experience
- Proven success in new business sales, particularly opening Tier 1 accounts
- Highly confident using LinkedIn Sales Navigator and maintaining a strong personal LinkedIn presence through thought leadership and engagement
- Strong track record of multi-platform, multi-threaded outreach and relationship building
- Minimum 5 years’ experience in exhibition and sponsorship sales; digital and training product experience a bonus
- Strategic mindset with the ability to execute sales plans independently
- Natural leader with the ambition to build and mentor a team in the medium term
- Excellent communication, presentation, and negotiation skills
Personal Attributes
- Entrepreneurial, ambitious, and proactive
- Highly organised and results-oriented
- Commercially minded with a strong sense of ownership
- Confident, persuasive, and relationship-driven
- Calm under pressure and thrives in a high-performance culture
- Professional and credible with senior-level stakeholders
This is a rare chance to take full ownership of a new business function in a growing and entrepreneurial media, events, and training business with the opportunity to shape your own team and structure over time.
New Business Director employer: Caselton Clark
Contact Detail:
Caselton Clark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land New Business Director
✨Tip Number 1
Network strategically within the media and events industry. Attend relevant conferences and events to meet potential clients and industry leaders. Building these connections can give you a significant edge when applying for the New Business Director role.
✨Tip Number 2
Leverage LinkedIn effectively by sharing your insights and engaging with content related to new business strategies in media and events. This will not only enhance your personal brand but also demonstrate your thought leadership, which is crucial for this role.
✨Tip Number 3
Familiarise yourself with the latest trends in B2B media, training, and events. Being knowledgeable about current market dynamics will help you articulate your vision and strategy during interviews, showcasing your strategic mindset.
✨Tip Number 4
Prepare to discuss your past successes in opening Tier 1 accounts. Have specific examples ready that highlight your sales achievements and how you've built relationships with high-profile clients, as this will be key in demonstrating your fit for the role.
We think you need these skills to ace New Business Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in new business sales, particularly with Tier 1 clients. Use specific metrics to demonstrate your success in previous roles, such as revenue generated or accounts opened.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your strategic mindset and entrepreneurial spirit, and provide examples of how you've successfully executed sales plans in the past.
Showcase Your LinkedIn Presence: Since the role requires confidence in using LinkedIn Sales Navigator, ensure your LinkedIn profile is up-to-date. Share thought leadership content and engage with industry discussions to demonstrate your expertise and network.
Prepare for Interviews: Be ready to discuss your approach to building relationships and executing sales strategies. Prepare examples of how you've navigated challenges in high-pressure environments and how you plan to lay the foundations for future team growth.
How to prepare for a job interview at Caselton Clark
✨Showcase Your Strategic Mindset
As a New Business Director, you'll need to demonstrate your ability to develop and execute strategic sales plans. Prepare examples of how you've successfully opened Tier 1 accounts in the past and be ready to discuss your approach to identifying and targeting potential clients.
✨Highlight Your Multi-Platform Outreach Experience
This role requires a strong track record in multi-platform outreach. Be prepared to share specific instances where you've leveraged various channels like LinkedIn, email, and events to build relationships and drive engagement with potential clients.
✨Demonstrate Leadership Ambitions
The company is looking for someone who can eventually build and mentor a team. Talk about your leadership experiences, even if they were informal, and express your vision for creating a high-performing sales culture.
✨Prepare for High-Pressure Scenarios
Given the fast-paced nature of the role, it's essential to show that you can remain calm under pressure. Think of examples where you've successfully navigated challenging situations or tight deadlines, and be ready to discuss how you managed those scenarios.
