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- Tasks: Lead a new B2B educational programme and develop impactful advertising strategies.
- Company: Join a leading FTSE 100 tech company focused on customer-centric solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and inclusivity.
- Why this job: Shape a unique initiative while collaborating with industry partners and driving real impact.
- Qualifications: Experience in digital marketing, fluency in German preferred, and strong communication skills required.
- Other info: Open for a limited time; quick response for shortlisted candidates.
The predicted salary is between 28800 - 43200 £ per year.
Are you a dynamic marketing or business leader with a passion for digital advertising and B2B education? We are seeking an experienced professional to join a growing marketing team focused on helping small and medium businesses (SMBs) succeed through powerful advertising solutions. In this newly created role, you will lead the strategy and execution of a high-impact programme designed to scale B2B educational content through external partnerships. This is a unique opportunity to own and shape a “zero-to-one” initiative with broad scope and visibility.
Key Responsibilities:
- Build and launch a net-new programme focused on B2B education partnerships
- Develop scalable systems for content syndication and co-creation with partners
- Lead customer research to identify preferred learning channels, formats, and tools
- Align internal stakeholders to prioritise content development around key business goals and customer needs
- Identify and cultivate partnerships with industry bodies, service providers, and associations
- Define and track KPIs to evaluate programme success and continually optimise based on insights
About You:
- Fluency in German is a strong preference
- Demonstrated expertise in digital marketing or advertising, particularly in B2B environments
- Strategic thinker with a builder’s mindset and the ability to work autonomously
- Strong communication skills with the ability to influence stakeholders at all levels
- Comfortable managing multiple projects and working in a fast-paced, data-driven environment
- Customer-obsessed, analytical, and results-oriented
This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. If you have not received a response within 48 hours of your application, please assume that you have not been selected for progression to the next stage of the hiring process.
Client Description:
Our client is a FTSE 100, multinational technology company known for its diverse areas of expertise including e-commerce, cloud computing, digital streaming, artificial intelligence, and entertainment. Despite being primarily digital, their aim is to be the most customer-centric company in the world. Aquent is dedicated to improving inclusivity and is proudly an equal opportunities employer. We encourage applications from under-represented groups and are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability, or neurodivergence.
Marketing Manager – B2B Educational Partnerships (Digital Advertising) employer: Aquent
Contact Detail:
Aquent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager – B2B Educational Partnerships (Digital Advertising)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B digital advertising. Understanding current strategies and tools will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the B2B education sector. Attend industry events or webinars to connect with potential partners and stakeholders, which can give you insights into the role and its challenges.
✨Tip Number 3
Prepare to discuss your experience with content syndication and co-creation. Think of specific examples where you've successfully collaborated with partners to achieve marketing goals.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about how you've tracked KPIs in previous roles. Highlight any data-driven decisions you've made that led to successful outcomes.
We think you need these skills to ace Marketing Manager – B2B Educational Partnerships (Digital Advertising)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and B2B education. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital advertising and your strategic thinking abilities. Mention specific examples of past successes in similar roles to illustrate your capabilities.
Highlight Language Skills: If you are fluent in German, be sure to emphasise this in your application. It’s a strong preference for the role and can set you apart from other candidates.
Showcase Analytical Skills: Provide examples of how you've used data to drive marketing decisions in previous roles. This will demonstrate your customer-obsessed and results-oriented mindset, which is crucial for this position.
How to prepare for a job interview at Aquent
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, especially in B2B environments. Highlight specific campaigns you've led and the results achieved, as this will demonstrate your capability to drive success in the role.
✨Demonstrate Strategic Thinking
Think about how you would approach building a new programme from scratch. Be ready to share your ideas on developing scalable systems for content syndication and co-creation with partners, as this aligns closely with the job's key responsibilities.
✨Prepare for Stakeholder Engagement
Since strong communication skills are essential, practice articulating how you would influence stakeholders at various levels. Consider examples from your past where you successfully aligned teams around a common goal or project.
✨Understand the Customer Perspective
As the role is customer-obsessed, be ready to discuss how you would conduct customer research to identify preferred learning channels and formats. This shows that you can put the customer at the heart of your strategies.
