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- Tasks: Lead digital marketing strategies and manage social media for Spiracle Audiobooks.
- Company: Spiracle is a fresh online platform for audiobooks and ebooks, focusing on unique literary works.
- Benefits: Flexible working options, a creative environment, and the chance to shape a start-up's marketing.
- Why this job: Join a passionate team dedicated to promoting underappreciated literature and engaging with book lovers.
- Qualifications: Experience in digital marketing, e-commerce, and a love for books are essential.
- Other info: Initial contract of 2 days/week with potential for home working.
The predicted salary is between 28800 - 43200 £ per year.
Spiracle is seeking a marketing person, specialising in digital and social media, to lead this vital part of a new online enterprise. We are a small team and will welcome a talented colleague to bring a mix of strategy, planning, management and hands-on doing.
The right candidate will be skilled in e-marketing and e-commerce; enjoy literary books, writing and publishing. S/he will have current contacts and working tools and be able to draw on the skills and abilities of the Spiracle team to make the most of what we already have, directing the marketing programme in a clear, dynamic and creative cycle. Good writing and communication required.
What is Spiracle Audiobooks?
- Independent Online Audiobook and Ebook Shop
- Ecommerce, Literary Club
Spiracle is a new audiobook and ebook platform dedicated to literary fiction and nonfiction, with an emphasis on books that are unjustly unsung. As the audiobook market grows globally, Spiracle is driven by the recognition that surprising and different titles, some in translation, do not receive the exposure they deserve in algorithm-driven marketplaces. Working with the UK’s independent presses, literary imprints and literary audiobook publishers, Spiracle aims to immerse its new customers in the world of books, their writers, narrators and translators. Spiracle is a start-up – a cultural enterprise with business potential.
The Job
Working with a team including the curator, collection and resource editor, publisher liaison, user experience and site manager and various writers, Spiracle’s marketing person will need to put all our assets to work, identify and grow our target audience using a combination of digital content marketing, influencers, social media, regular newsletters and traditional PR. We need to attract existing audiobook and ebook users and with help from the independent and smaller publishers we aim to promote Spiracle to book lovers. We have good relationships with peer motivators – publishers, authors, narrators and readers.
There is lots to talk about, regular releases, a wealth of good materials, episodes and events to keep a compelling conversation about Spiracle going.
Spiracle Reach
- Initially Spiracle’s focus is the UK (although where copyright permits, customers can purchase titles in all given world regions).
- Spiracle will attract existing audiobook and ebook readers.
- Spiracle will recruit new audiobook and ebook readers.
- Spiracle will reach audiobook and ebook ‘phobic’ people and convert them.
- Audiobook listeners generally describe their experience as ‘reading’.
Selection not Algorithms
Spiracle makes a promise to its user – that the site will enable rich discovery. It fulfils that promise through its practices of curation. These practices ensure that its user trusts in its selection, and knows that titles available through Spiracle make up a web of stories, voices and worlds, connected not by algorithm but each by a different relation of theme, voice, idea, place or time. The site has a lead curator who is aided by an international advisory team. It is fed by, between them, hundreds of years of delighted reading.
Discovering the best writing, brilliantly read, is entering a secret garden. Spiracle, through its principles of curation, offers the key.
To apply, please send a CV or professional overview with details of particular experience and skills and your interest in working with us at SpiracleHQ@spiracleaudiobooks.com.
Contract: initially 2 days/week
Salary: TBA
Start date: September.
Central role in a small team
Location: Spiracle Audiobooks, 392 Caledonian Road, London N1 1DN (with the possibility of home working.)
Spiracle Audiobooks: Head of Digital Marketing employer: BookBrunch Limited
Contact Detail:
BookBrunch Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Spiracle Audiobooks: Head of Digital Marketing
✨Tip Number 1
Familiarise yourself with Spiracle's unique approach to audiobooks and ebooks. Understanding their focus on literary fiction and nonfiction will help you tailor your discussions and demonstrate your passion for the types of books they promote.
✨Tip Number 2
Leverage your existing network in the publishing and audiobook industry. Reach out to contacts who may have insights or connections that could benefit Spiracle, showcasing your ability to bring valuable relationships to the team.
✨Tip Number 3
Prepare to discuss innovative digital marketing strategies that align with Spiracle's mission. Think about how you can creatively engage audiences through social media, newsletters, and influencer partnerships to attract new users.
✨Tip Number 4
Showcase your writing and communication skills by preparing a few sample marketing ideas or campaigns. This will not only highlight your creativity but also demonstrate your proactive approach to contributing to Spiracle's marketing efforts.
We think you need these skills to ace Spiracle Audiobooks: Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in e-marketing and e-commerce. Emphasise any previous roles where you have successfully led marketing strategies or campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for literature and audiobooks. Explain why you are excited about the opportunity at Spiracle and how your skills align with their mission to promote underrepresented titles.
Showcase Your Communication Skills: Since good writing and communication are essential for this role, include examples of your written work or campaigns you've managed. This could be blog posts, social media content, or newsletters that demonstrate your ability to engage an audience.
Highlight Your Network: Mention any current contacts within the literary or publishing industry that could benefit Spiracle. This could include relationships with authors, publishers, or influencers that can help expand their reach and audience.
How to prepare for a job interview at BookBrunch Limited
✨Show Your Passion for Literature
Since Spiracle Audiobooks focuses on literary fiction and nonfiction, it's essential to express your love for books during the interview. Share your favourite authors or genres and discuss how they influence your marketing strategies.
✨Demonstrate Digital Marketing Expertise
Be prepared to discuss your experience with digital marketing tools and strategies. Highlight specific campaigns you've led, particularly those that involved social media, content marketing, or influencer partnerships, as these are crucial for the role.
✨Emphasise Team Collaboration
As a small team, Spiracle values collaboration. Be ready to share examples of how you've successfully worked with others in previous roles, especially in cross-functional teams, to achieve marketing goals.
✨Prepare Questions About Spiracle's Vision
Show your interest in the company by preparing thoughtful questions about Spiracle's mission and future plans. This demonstrates your commitment to the role and helps you understand how you can contribute to their growth.
