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For Companies At a Glance
- Tasks: Lead creative marketing campaigns and optimize paid search strategies.
- Company: Join Night Zookeeper, where we make learning fun for kids!
- Benefits: Enjoy a competitive salary, career growth, and a collaborative environment.
- Why this job: Be part of innovative projects that impact children's education positively.
- Qualifications: 3+ years in marketing, with skills in SEO, paid media, and creativity.
- Other info: Ideal for those passionate about kids' education and engaging marketing.
The predicted salary is between 45000 - 50000 £ per year.
Night Zookeeper's mission is to make learning fantastically fun for children. We are seeking a talented and experienced Senior Marketing Executive to join our marketing team. If you have a creative mindset, a results-driven approach, and the ability to multitask in a fast-paced environment, we want to hear from you!
Key Responsibilities:
Paid Search Management:
- Develop, implement, and optimize paid search campaigns on Google Ads and Microsoft Ads (Bing Search).
- Analyze performance metrics and identify opportunities for improvement.
Paid Media Advertising:
- Plan, execute, and manage paid media campaigns, on Facebook & Youtube
- Monitor and report on campaign effectiveness, ensuring a positive ROI.
SEO Implementation:
- Collaborate with content creators and developers to implement SEO strategies.
- Conduct keyword research, on-page optimization, and performance tracking.
Other areas to contribute with marketing team members.
Conversion Rate Optimization (CRO):
- Conduct A/B testing and data analysis to improve website and landing page performance.
- Develop strategies to enhance user experience and drive higher conversion rates.
CRM Management
- Manage CRM campaigns to nurture leads and engage existing customers.
- Develop and track email marketing campaigns aligned with broader marketing goals.
Skills & Experience Required:
Experience:
- Minimum of 3+ years of experience in a similar marketing role.
- Proven track record of managing paid search, SEO, and paid media campaigns.
- Ideally, experience marketing apps, or experience in kid's education/games space
Technical Skills:
- Proficiency in platforms like Google Ads, Facebook Ads Manager, Google Analytics, Google Search Console, and CRM tools (e.g HubSpot)
- Understanding of CRO principles and tools such as VWO/Optimizely etc
Creativity:
- Strong creative thinking and problem-solving skills.
- Ability to contribute to campaign ideation and execution.
Qualifications:
- Ideally, a degree or a professional qualifications in Marketing
What We Offer:
- A competitive salary of £45,000 – £50,000.
- A supportive and collaborative work environment.
- Opportunities for professional development and career growth.
- The chance to work on exciting and innovative marketing campaigns.
Senior Marketing Executive employer: Night Zookeeper
Contact Detail:
Night Zookeeper Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in paid search and social media advertising. This will not only help you understand the landscape but also allow you to speak confidently about your ideas during the interview.
✨Tip Number 2
Showcase your creativity by preparing a few campaign ideas that align with Night Zookeeper's mission. Think about how you can make learning fun for children through innovative marketing strategies.
✨Tip Number 3
Brush up on your technical skills, particularly with Google Ads, Facebook Ads Manager, and CRM tools like HubSpot. Being able to demonstrate your proficiency in these platforms will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and conversion rate optimization. Be ready to share specific examples of how you've improved campaign performance in previous roles.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid search, SEO, and paid media campaigns. Use specific metrics to demonstrate your success in previous roles, especially if you have experience in the kids' education or games space.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creative mindset and results-driven approach. Mention specific campaigns you've managed and how they align with Night Zookeeper's mission to make learning fun for children.
Showcase Technical Skills: In your application, emphasize your proficiency in tools like Google Ads, Facebook Ads Manager, and CRM platforms. Provide examples of how you've used these tools to achieve marketing goals.
Highlight Collaboration Experience: Since the role involves working with content creators and developers, include examples of past collaborations. Discuss how you contributed to team projects and the outcomes of those efforts.
How to prepare for a job interview at Night Zookeeper
✨Showcase Your Creativity
As a Senior Marketing Executive, creativity is key. Prepare examples of past campaigns where your creative input made a significant impact. Be ready to discuss your thought process and how you approach campaign ideation.
✨Demonstrate Technical Proficiency
Familiarize yourself with the tools mentioned in the job description, such as Google Ads, Facebook Ads Manager, and CRM tools like HubSpot. Be prepared to discuss specific campaigns you've managed using these platforms and the results achieved.
✨Highlight Your Results-Driven Approach
Employers want to see that you can deliver results. Bring data and metrics from previous roles that showcase your ability to optimize paid search and media campaigns effectively. Discuss how you measure success and improve ROI.
✨Prepare for SEO and CRO Discussions
Since SEO and Conversion Rate Optimization are crucial for this role, brush up on your knowledge of keyword research, on-page optimization, and A/B testing. Be ready to share your experiences and strategies in these areas.
