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For Companies At a Glance
- Tasks: Drive subscription growth through creative marketing campaigns and data analysis.
- Company: Join The Spectator, a leading publication known for its sharp political insights.
- Benefits: Enjoy a competitive salary, generous holiday allowance, and discounts at our restaurant.
- Why this job: Make a real impact in a dynamic environment while working with a talented team.
- Qualifications: Proven experience in digital audience growth and a passion for current affairs required.
- Other info: Flexible work options and a supportive culture await you!
The predicted salary is between 43200 - 72000 £ per year.
The Spectator is looking for a growth marketer who can spot the line, the angle, or the moment that will persuade a reader to subscribe - and move fast to capitalise on it. You will combine sharp editorial instinct with smart, data-driven marketing to turn The Spectator's journalism into subscription growth. This role demands both a feel for politics and current affairs, and the creativity to package and promote our content in ways that drive real commercial impact.
You will be watching our output and the wider news agenda constantly, spotting which articles, arguments or trends can be amplified to bring in new readers and convert them into paying subscribers. With access to a strong in-house team, a designer, a marketing executive and a paid media agency, you will conceive, brief, execute, and report on rapid tactical campaigns - running alongside our core acquisition efforts to deliver meaningful, visible growth.
This is a rare opportunity to make a major impact: adding new layers of creativity and pace to an already highly successful subscription business, and helping drive The Spectator's digital growth through sharp judgement, creative flair, and a deep feel for what resonates with our audience.
Key responsibilities:- Conceive, brief, execute and report on tactical subscription campaigns across paid and organic channels.
- Identify and package editorial content in real time, with a clear instinct for what will resonate.
- Own and manage the day-to-day relationship with the external paid media agency.
- Run continual creative and offer testing to improve acquisition and re-engagement.
- Work closely with editorial, design and marketing colleagues to ensure growth efforts align with The Spectator's editorial tone and priorities.
- Track the news cycle and cultural conversations to identify new growth opportunities.
- Own campaign reporting and performance analysis.
- Proven experience driving subscription or audience growth in a digital environment.
- Deep understanding of current affairs, politics and The Spectator's distinctive voice.
- Excellent editorial judgement with a sharp sense of what cuts through on digital platforms.
- First-rate copywriting skills with wit, humour and the ability to turn a phrase.
- Comfortable balancing instinct with data - testing, learning and optimising continuously.
- Experience managing agency relationships and multi-channel campaigns.
- A background in publishing, journalism, politics or current affairs strongly preferred.
- Salary dependent on experience.
- 5% Employer Contribution Pension Scheme.
- Generous Holiday Allowance with 25 days holiday per calendar year + birthday holiday bonus + Bank Holiday Leave.
- All staff receive generous discounts at our Company restaurant, as well as free breakfast and fruit.
- Cycle to work scheme.
- Interest free season ticket loan.
Growth Marketing Director employer: The Spectator
Contact Detail:
The Spectator Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Director
✨Tip Number 1
Stay updated on current affairs and trends relevant to The Spectator's audience. This will help you demonstrate your understanding of the publication's voice and how to effectively engage potential subscribers.
✨Tip Number 2
Familiarise yourself with successful subscription campaigns in the media industry. Knowing what has worked for others can inspire your own creative strategies and show your ability to think outside the box.
✨Tip Number 3
Network with professionals in the growth marketing and publishing sectors. Building relationships can provide insights into best practices and may even lead to referrals or recommendations for the role.
✨Tip Number 4
Prepare to discuss specific examples of how you've driven subscription growth in previous roles. Being able to articulate your past successes will showcase your expertise and make you a more compelling candidate.
We think you need these skills to ace Growth Marketing Director
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Growth Marketing Director position. Tailor your application to highlight how your skills and experiences align with what The Spectator is looking for.
Showcase Relevant Experience: In your CV and cover letter, emphasise your proven experience in driving subscription or audience growth in a digital environment. Use specific examples that demonstrate your success in similar roles, particularly in publishing, journalism, or politics.
Demonstrate Editorial Judgement: Highlight your editorial judgement and understanding of current affairs. Provide examples of how you've successfully identified trends or content that resonates with audiences, showcasing your ability to package and promote effectively.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also reflect your wit and humour. Use it as an opportunity to demonstrate your copywriting skills and how you can communicate effectively, which is crucial for this position.
How to prepare for a job interview at The Spectator
✨Showcase Your Editorial Instinct
Demonstrate your ability to identify compelling content that resonates with audiences. Prepare examples of how you've successfully packaged and promoted editorial pieces in the past, highlighting your sharp judgement and understanding of current affairs.
✨Data-Driven Decision Making
Be ready to discuss how you balance creativity with data analysis. Share specific instances where you've used data to inform your marketing strategies, optimise campaigns, or improve audience engagement.
✨Familiarise Yourself with The Spectator's Voice
Understand The Spectator's distinctive tone and style. During the interview, refer to their recent articles or campaigns, and explain how you would align your growth marketing strategies with their editorial priorities.
✨Prepare for Agency Management Questions
Since managing external relationships is key, be prepared to discuss your experience with agency collaborations. Highlight successful multi-channel campaigns you've led and how you ensured alignment with overall marketing goals.
