Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a dynamic team to drive growth through innovative marketing strategies.
- Company: Freedman International helps brands launch successful international campaigns with over 30 years of expertise.
- Benefits: Enjoy a collaborative culture, direct access to leadership, and the freedom to build your own team.
- Why this job: Shape the future of a respected global business while working with top-tier brands like Meta and Fitbit.
- Qualifications: Proven experience in B2B marketing and business development, especially in agency or consultancy settings.
- Other info: This is a senior 'player-coach' role with significant influence on company strategy.
The predicted salary is between 43200 - 72000 ÂŁ per year.
We’re looking for a commercially minded, strategic New Business & Marketing Director to lead a high-impact growth function at Freedman International. You’ll build and manage a combined team of marketers and business developers, supported by top-tier external partners. Your remit: develop and execute campaigns that attract interest from senior global marketers at international brands, and generate a predictable pipeline of high-value opportunities. Reporting to the CMO, this is a senior “player-coach” role with a clear line of sight to the CEO and wider leadership team.
This is a senior “player-coach” role – ideal for someone with agency-side experience who knows how to activate well-defined positioning, identify the right targets, and open the right doors.
What you’ll be responsible for:
- Designing and executing a commercial growth strategy aligned with revenue targets and key market sectors
- Leading and mentoring a cross-functional team of 5 (2 marketers, 3 BDs), supported by external partners
- Developing multi-channel campaigns (content, events, digital, partnerships) to drive qualified opportunities
- Building visibility and authority in our space through thought leadership, strategic PR and speaking opportunities
- Managing and optimising our go-to-market systems (HubSpot, reporting, pipeline intelligence)
- Bringing strategic insight to the leadership team to guide investment, focus and messaging
- Opening new doors through trusted networks, referrals, and industry engagement – not spammy outbound
You’ll likely have:
- Proven experience leading combined marketing and BD functions in a B2B agency, consultancy, or creative services environment
- A strong understanding of how international brands buy marketing services – especially relationship-led, strategic engagements
- Demonstrated success building campaigns that drive brand equity and pipeline, not just clicks
- Deep fluency with modern sales/marketing tooling (HubSpot essential), reporting and team workflows
- High EQ, commercial acumen, and a bias for outcomes over activity
Why join us?
- High-impact role shaping the growth trajectory of a respected, global marketing business
- Smart, collaborative culture that values initiative and long-term relationships
- Direct access to the leadership team and support from top-tier external partners
- Room to build your own team, process and playbook – no legacy red tape
A bit about us
We help brands get their often complex, chaotic, wonderfully creative international campaigns out the door to multiple markets – ensuring they are culturally relevant, compliant, consistent, on time and within budget. We bring harmony to the multiple teams and processes, ensuring a streamlined and successful campaign launch. To make that happen, we draw on a unique breadth of over 30 years of practical experience in localisation, creative production and delivery. Working with large-scale brands, including Meta, Fitbit, Oatly, IHG, and Klarna, we pride ourselves on taking the pain out of international campaigns.
New Business & Marketing Director employer: Freedman International
Contact Detail:
Freedman International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land New Business & Marketing Director
✨Tip Number 1
Network strategically within the marketing and business development sectors. Attend industry events, webinars, and conferences where you can meet potential colleagues or partners who might help you get your foot in the door at Freedman International.
✨Tip Number 2
Showcase your thought leadership by sharing insights on platforms like LinkedIn. Write articles or posts that reflect your understanding of B2B marketing trends and strategies, particularly those relevant to international brands, to catch the attention of the hiring team.
✨Tip Number 3
Familiarise yourself with HubSpot and other modern sales/marketing tools. Consider taking a short course or certification to demonstrate your proficiency, as this will be crucial for the role and will set you apart from other candidates.
✨Tip Number 4
Engage with Freedman International's content and social media channels. Comment thoughtfully on their posts and share relevant insights to build rapport with the team and show your genuine interest in their work and culture.
We think you need these skills to ace New Business & Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in leading marketing and business development functions, especially in a B2B agency or consultancy environment. Use specific examples that demonstrate your success in building campaigns that drive brand equity.
Craft a Compelling Cover Letter: In your cover letter, express your understanding of the role's requirements and how your background aligns with Freedman International's goals. Mention your experience with modern sales and marketing tools like HubSpot, and your ability to lead cross-functional teams.
Showcase Strategic Insight: During the application process, emphasise your strategic insight and how it can guide investment and messaging for the leadership team. Provide examples of how you've opened new doors through trusted networks and industry engagement.
Highlight Leadership Skills: Since this is a 'player-coach' role, make sure to highlight your leadership and mentoring experience. Discuss how you've successfully led teams in the past and your approach to fostering a collaborative culture.
How to prepare for a job interview at Freedman International
✨Showcase Your Strategic Mindset
As a New Business & Marketing Director, you'll need to demonstrate your ability to develop and execute commercial growth strategies. Prepare examples of past campaigns you've led that align with revenue targets and how you identified key market sectors.
✨Highlight Leadership Experience
This role involves leading a cross-functional team, so be ready to discuss your experience in mentoring and managing teams. Share specific instances where you successfully guided your team towards achieving their goals and how you fostered collaboration.
✨Demonstrate Industry Knowledge
Familiarise yourself with the latest trends in B2B marketing and business development. Be prepared to discuss how international brands buy marketing services and how your insights can help Freedman International build strong relationships with clients.
✨Prepare for Technical Questions
Since fluency with modern sales and marketing tools like HubSpot is essential, brush up on your knowledge of these systems. Be ready to explain how you've used such tools to optimise go-to-market strategies and manage reporting effectively.
