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For Companies At a Glance
- Tasks: Lead and execute PR and marketing campaigns across the EU, focusing on media relations and influencer marketing.
- Company: Join POP MART, a leading designer toy company known for its innovative collectibles and global collaborations.
- Benefits: Enjoy monthly toy gifts, a bonus scheme, comprehensive training, and regular team social events.
- Why this job: Be part of a young, multicultural team and gain valuable experience in a dynamic industry.
- Qualifications: Strong writing skills, PR experience, and a degree in Marketing or related field required.
- Other info: Fluency in additional European languages is a plus but not essential.
The predicted salary is between 28800 - 42000 ÂŁ per year.
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters. POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.
What to Expect
- Gain valuable professional experience covering the entire retail life cycle
- Have the opportunity to work with people from different countries and cultures in a collaborative environment
- Receive structured customer service, retail operations, and product training
- Be proactively involved in the company’s growth
Benefits
- Selected POP MART toys as appreciation gifts every month
- A structured bonus scheme in line with the company’s and the individual’s performance
- Comprehensive training and development programs
- Regular team social events
- Paid rest breaks
The Role and Candidate:
We are looking for a proactive and strategic PR & Campaign Marketing Executive to lead and execute regional campaigns across the EU. You will work at the intersection of brand, media, and customer engagement, building awareness and driving growth through storytelling and marketing initiatives. This role requires a blend of creative thinking, executional excellence, and cross-market sensitivity.
Responsibilities:
- Media Relations: Build and maintain relationships with journalists, editors, and media outlets. Pitch press releases, news stories, and feature ideas to secure media coverage. Clients’ preparation for media interviews. Monitor media coverage and track key metrics.
- Influencer Marketing: Identify and build relationships with relevant influencers. Develop and execute influencer campaigns that align with brand goals. Work alongside POP MART legal department to create influencer contracts, oversee influencer content creation, and track campaign performance. Provide regular reports and collate on behalf of other EU markets.
- Content Creation and Strategy: Support with writing and distributing press releases, media kits, and product pitches. Develop influencer briefs and content guidelines. Analyse data to identify unique angles for PR and influencer campaigns.
- Collaboration: Work closely with the wider marketing team, third party PR agency, and other relevant teams. Provide feedback on key social trends and industry development.
- Other Responsibilities: Participate in PR and marketing meetings for EU markets. Support the PR/Marketing department with online and offline marketing activities. Monitor competitor activity and seek out new opportunities. Support with EU store openings, campaigns and events.
Requirements:
- Strong writing and communication skills.
- Experience with PR and influencer marketing strategies.
- Knowledge of media platforms and social media channels.
- Ability to manage multiple projects and meet deadlines.
- Strong analytical skills and ability to track and report on campaign performance.
- Bachelor’s degree in Marketing, or a related field
- Fluent in English with excellent communication and presentation skills
- Minimum 2 years of experience ideally in a retail, lifestyle, or FMCG environment
Desirable but Not Essential:
- Experience working with brands in the fashion, collectibles, or entertainment sectors
- Additional European language skills (e.g. German, French, Italian, Spanish)
Your Application:
If the opportunity sounds interesting to you, please apply with your updated CV via “Apply Now” or email to eu.hr@popmart.com.
PR & Marketing Campaign Executive employer: POP MART
Contact Detail:
POP MART Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Marketing Campaign Executive
✨Tip Number 1
Familiarise yourself with POP MART's brand and its unique designer toy culture. Understanding their iconic IPs and collaborations will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the PR and marketing sectors, especially those who have experience in the retail or collectibles industries. Attend relevant events or webinars to make connections that could give you an edge.
✨Tip Number 3
Stay updated on current trends in influencer marketing and media relations. Being able to discuss recent successful campaigns or emerging platforms can demonstrate your proactive approach and industry knowledge.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've tracked and reported on campaign performance in previous roles. This will highlight your ability to contribute to POP MART's growth effectively.
We think you need these skills to ace PR & Marketing Campaign Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and marketing, especially any work with influencer campaigns or media relations. Use keywords from the job description to align your skills with what POP MART is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for designer toys and your understanding of POP MART's brand. Mention specific campaigns or projects you've worked on that demonstrate your strategic thinking and creativity.
Showcase Your Writing Skills: Since strong writing skills are essential for this role, consider including samples of your previous work, such as press releases or marketing content, to demonstrate your ability to communicate effectively.
Highlight Analytical Skills: Discuss your experience with tracking and reporting on campaign performance. Provide examples of how you've used data to inform your strategies and improve outcomes in past roles.
How to prepare for a job interview at POP MART
✨Know Your Stuff
Make sure you research POP MART thoroughly. Understand their products, brand values, and recent campaigns. This will help you demonstrate your genuine interest in the company and its mission during the interview.
✨Showcase Your Creativity
As a PR & Marketing Campaign Executive, creativity is key. Prepare examples of past campaigns you've worked on, highlighting your innovative ideas and how they contributed to success. Be ready to discuss how you would approach campaigns for POP MART.
✨Prepare for Media Relations Questions
Expect questions about your experience with media relations. Be prepared to discuss how you've built relationships with journalists and secured media coverage in the past. Highlight any specific metrics or successes you've achieved.
✨Demonstrate Analytical Skills
Since tracking campaign performance is crucial, be ready to talk about how you've used data to inform your strategies. Bring examples of how you've analysed results and adjusted campaigns accordingly to improve outcomes.
