At a Glance
- Tasks: Lead marketing strategy, drive growth, and mentor a dynamic team.
- Company: Join a fast-paced FMCG business in West London with a focus on innovation.
- Benefits: Enjoy a collaborative culture and the chance to shape brand recognition.
- Why this job: Be part of a high-growth environment that values creativity and customer-centric strategies.
- Qualifications: Proven experience in digital and brand marketing, with leadership in high-growth settings.
- Other info: Ideal for entrepreneurial leaders ready to make a significant impact.
The predicted salary is between 72000 - 108000 £ per year.
Drayton are thrilled to be partnering on a highly confidential mandate on behalf of an FMCG business based in West London, who are seeking a Chief Marketing Officer.
In this exciting role, you will:
- Drive the business’s strategy, driving profitable growth in the D2C channel and building brand recognition.
- Develop and execute performance marketing strategies, and lead the business strategy for customer segmentation and CRM.
- Work closely with other senior leaders and the Operational Board to ensure that marketing initiatives are aligned with the company's overall strategy.
- Lead and mentor an innovative team of marketing and digital professionals.
Essential requirements for this role include:
- An experienced dynamic, results-driven marketing leader, bringing a strong blend of digital marketing and brand marketing experience.
- A proven track record of delivering profitable revenue growth through customer-centric strategies and digital transformation, within a digital or omnichannel business.
- Hands-on leadership experience across customer acquisition, CRM, and brand marketing, gained in a high-growth environment.
- Experience leading and coordinating cross-functional teams of over 20 people, managing complex projects, and ensuring alignment across departments to deliver impactful outcomes.
The ideal profile will:
- Be an entrepreneurial leader who has driven strong D2C growth from an existing B2B focused business operation.
- Be confident operating in a high growth-environment, effectively balancing structured execution with the agility that fast-growing companies demand.
- An insightful leader skilled at identifying and capitalising on data-driven, customer-focused growth opportunities.
Chief Marketing Officer employer: Drayton
Contact Detail:
Drayton Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in D2C marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in digital transformation.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully managed cross-functional teams in previous roles. Highlight specific projects where you drove alignment and achieved impactful outcomes.
✨Tip Number 3
Familiarise yourself with the company's current marketing strategies and identify areas for improvement. Prepare insights on how you would enhance their customer segmentation and CRM efforts to demonstrate your proactive approach.
✨Tip Number 4
Research the latest tools and technologies in performance marketing and be ready to discuss how you can leverage them to drive profitable growth. Being knowledgeable about the latest trends will show your commitment to staying ahead in the industry.
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing and brand marketing. Focus on specific achievements that demonstrate your ability to drive profitable growth and customer-centric strategies.
Craft a Compelling Cover Letter: In your cover letter, emphasise your leadership experience and how you've successfully led cross-functional teams. Mention specific examples of how you've driven D2C growth and managed complex projects.
Showcase Your Results: When detailing your past roles, quantify your successes. Use metrics to illustrate how your strategies have led to revenue growth and improved customer engagement, particularly in high-growth environments.
Align with Company Values: Research the FMCG business and align your application with their values and goals. Demonstrating an understanding of their market position and challenges will show your genuine interest in the role.
How to prepare for a job interview at Drayton
✨Showcase Your Strategic Vision
As a Chief Marketing Officer, it's crucial to demonstrate your ability to drive business strategy. Prepare to discuss specific examples of how you've developed and executed marketing strategies that led to profitable growth, particularly in D2C channels.
✨Highlight Your Leadership Experience
Be ready to talk about your hands-on leadership experience. Share stories about mentoring teams, managing cross-functional projects, and how you’ve aligned marketing initiatives with overall business goals. This will show your capability to lead a diverse team effectively.
✨Emphasise Data-Driven Decision Making
Since the role requires identifying customer-focused growth opportunities, prepare to discuss how you've used data analytics to inform your marketing strategies. Provide examples of how data has driven your decisions and led to successful outcomes.
✨Demonstrate Agility in High-Growth Environments
The ideal candidate thrives in fast-paced settings. Be prepared to share experiences where you balanced structured execution with the need for agility. Discuss how you adapted strategies in response to market changes or business needs.