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- Tasks: Lead marketing initiatives and craft compelling product strategies for an innovative AI startup.
- Company: Join a neurosymbolic AI company founded by the creator of Amazon Alexa.
- Benefits: Enjoy a hybrid work model, tax-efficient share options, and a vibrant office in Holborn.
- Why this job: Make a real impact in AI while working in a dynamic, inclusive startup culture.
- Qualifications: B2B marketing experience in enterprise software or AI/ML, with strong analytical and creative skills.
- Other info: We celebrate diversity and are committed to an inclusive workplace for all.
The predicted salary is between 48000 - 84000 £ per year.
Are you a dynamic and versatile Marketing Manager with a knack for building from the ground up? We are seeking a passionate and driven Marketing Manager to lead the marketing function for an innovative neurosymbolic AI company, founded by the mind behind Amazon Alexa. Join them in shaping and executing a groundbreaking marketing strategy to elevate their cutting-edge AI platform in the enterprise space.
About the Role:
As a Marketing Manager, you will spearhead the marketing initiatives, working closely with the Growth team to establish the brand's presence and articulate their narrative. This pivotal role involves crafting a compelling product marketing strategy, driving demand generation, and championing the unique offerings over traditional AI solutions.
What you’ll do...
- Product Marketing & GTM: Develop compelling positioning, define use cases, and lead product launches to differentiate us from traditional AI.
- Market Education & Thought Leadership: Advocate for neurosymbolic AI and produce influential technical and thought leadership content.
- Demand Generation & Digital Strategy: Drive content and digital marketing strategy, lead ABM campaigns, and optimize marketing funnels.
- Brand, Comms & Content: Shape our brand voice, manage PR, events, and produce engaging sales collateral.
What we’re looking for...
- B2B marketing experience in enterprise software or AI/ML within startup environments.
- Proven track record in product marketing and demand generation.
- Experience marketing to technical audiences (CTOs, engineers, data scientists).
- Strong understanding of enterprise sales cycles and complex buying processes.
- Proficient in marketing automation platforms (HubSpot) with strong analytical skills.
- Creative thinker with a data-driven mindset, ready to embrace challenges and drive innovation.
£60-70k DOE Holborn office, hybrid Tax-efficient EMI share options
Equal Opportunities: We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on gender, race, religion, sexual orientation, or any other protected status. If you’re ready to make a significant impact in the AI space and thrive in a fast-paced startup environment, we want to hear from you. Apply today to join our journey of innovation and growth.
B2B Marketing Manager - AI startup Generalist Marketing · London employer: Up World
Contact Detail:
Up World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager - AI startup Generalist Marketing · London
✨Tip Number 1
Familiarise yourself with neurosymbolic AI and its applications in the enterprise space. Understanding the nuances of this technology will help you articulate its benefits effectively during discussions.
✨Tip Number 2
Network with professionals in the AI and B2B marketing sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends and challenges in the field.
✨Tip Number 3
Prepare to discuss your experience with marketing automation tools, particularly HubSpot. Be ready to share specific examples of how you've used data analytics to drive successful marketing campaigns.
✨Tip Number 4
Showcase your understanding of the enterprise sales cycle by preparing case studies or examples from your past work. Highlight how your marketing strategies have successfully engaged technical audiences like CTOs and engineers.
We think you need these skills to ace B2B Marketing Manager - AI startup Generalist Marketing · London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B marketing experience, particularly in enterprise software or AI/ML. Use specific examples that demonstrate your success in product marketing and demand generation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for neurosymbolic AI and your understanding of the startup environment. Mention how your skills align with the company's goals and how you can contribute to their marketing strategy.
Showcase Analytical Skills: In your application, emphasise your proficiency with marketing automation platforms like HubSpot. Provide examples of how you've used data to drive marketing decisions and optimise campaigns.
Demonstrate Thought Leadership: If possible, include links to any thought leadership content you've produced or contributed to. This could be articles, blogs, or presentations that advocate for innovative marketing strategies or technologies in the AI space.
How to prepare for a job interview at Up World
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your previous B2B marketing roles, especially in enterprise software or AI/ML. Highlight specific campaigns you've led and the results achieved, as this will demonstrate your capability to drive demand generation.
✨Understand the Product and Market
Research the company's neurosymbolic AI platform thoroughly. Be ready to articulate how it differs from traditional AI solutions and suggest potential use cases. This shows your genuine interest and understanding of their offerings.
✨Prepare for Technical Discussions
Since the role involves marketing to technical audiences like CTOs and engineers, brush up on relevant technical concepts. Be ready to discuss how you can effectively communicate complex ideas in a relatable way.
✨Demonstrate Analytical Skills
Familiarise yourself with marketing automation platforms, particularly HubSpot. Be prepared to discuss how you've used data to inform your marketing strategies and optimise funnels in past roles.
