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For Companies At a Glance
- Tasks: Design and execute automated marketing campaigns using Salesforce tools for personalised experiences.
- Company: Join PwC's innovative UK Digital Marketing Team, a leader in professional services.
- Benefits: Enjoy flexible working, private medical cover, and six volunteering days annually.
- Why this job: Make a significant impact through data-driven insights and collaboration in a dynamic environment.
- Qualifications: Experience with email marketing automation, basic HTML/CSS skills, and strong project delivery abilities required.
- Other info: Opportunity for line management and leading strategic initiatives in marketing automation.
The predicted salary is between 43200 - 72000 £ per year.
About the role
PwC is seeking a dynamic Marketing Automation Strategy Manager to join their innovative UK Digital Marketing Team. This role offers the opportunity to shape compelling digital experiences across channels while driving the firm's digital marketing strategy. You'll collaborate with diverse teams and top-tier digital agencies, leveraging cutting-edge MarTech tools to enhance personalised client journeys. Your expertise in marketing automation will be pivotal in executing impactful campaigns and upskilling colleagues. If you're passionate about data-driven insights, innovation, and storytelling, this role provides the perfect platform to make a significant commercial impact in a leading professional services firm.
What your days will look like
- Design and execute automated marketing campaigns using Salesforce Marketing Cloud tools like Email Studio and Journey Builder to create personalised customer experiences.
- Analyse cross-channel communication journeys to optimise performance and implement A/B testing strategies to enhance effectiveness.
- Collaborate with marketing teams to develop automation strategies, manage UAT, QA, and pilot tests, while providing insightful analysis and reporting.
- Innovate and improve processes, ensuring compliance with Data Protection laws and industry standards.
- Deliver training on best practices to support team development and contribute to achieving annual marketing objectives.
- Opportunity for line management and leading strategic initiatives in marketing automation.
This role is for you if
- You have proven experience with email marketing automation platforms, especially Salesforce Marketing Cloud. Certification is a plus.
- You possess basic HTML/CSS skills and proficiency in SQL and AMPscript for effective email design and personalisation.
- You are experienced in developing and managing customer lifecycle programs to enhance engagement.
- You have a strong ability to deliver projects on time and achieve results through cross-functional collaboration.
- You have a solid understanding of email marketing legislation and industry best practices.
- You have excellent communication and stakeholder management skills to support advising the marketing function and business.
What you’ll receive from us
No matter where you may be in your career or personal life, our benefits are designed to add value and support, recognising and rewarding you fairly for your contributions. We offer a range of benefits including empowered flexibility and a working week split between office, home and client site; private medical cover and 24/7 access to a qualified virtual GP; six volunteering days a year and much more.
Marketing Automation Strategy Manager employer: PwC UK
Contact Detail:
PwC UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Strategy Manager
✨Tip Number 1
Familiarise yourself with Salesforce Marketing Cloud, especially Email Studio and Journey Builder. Consider taking online courses or tutorials to enhance your skills, as hands-on experience will set you apart from other candidates.
✨Tip Number 2
Network with professionals in the marketing automation field. Attend industry events or webinars where you can connect with others who work with MarTech tools. This could lead to valuable insights and potential referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and automation. Follow relevant blogs, podcasts, and thought leaders to ensure you can discuss current strategies and innovations during interviews.
✨Tip Number 4
Prepare to showcase your analytical skills by gathering examples of past campaigns you've optimised. Be ready to discuss specific metrics and outcomes, as this will demonstrate your ability to drive results through data-driven insights.
We think you need these skills to ace Marketing Automation Strategy Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with marketing automation, particularly with Salesforce Marketing Cloud. Include specific examples of campaigns you've executed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and storytelling. Mention how your skills align with the role's requirements and how you can contribute to PwC's digital marketing strategy.
Showcase Relevant Skills: Emphasise your proficiency in HTML/CSS, SQL, and AMPscript in your application. Provide examples of how you've used these skills to enhance email design and personalisation in past roles.
Highlight Collaboration Experience: Discuss your experience working with cross-functional teams and agencies. Provide examples of how you've successfully collaborated to deliver projects on time and achieve marketing objectives.
How to prepare for a job interview at PwC UK
✨Showcase Your Technical Skills
Make sure to highlight your experience with Salesforce Marketing Cloud and any relevant certifications. Be prepared to discuss specific campaigns you've executed using Email Studio and Journey Builder, as this will demonstrate your hands-on expertise.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data analytics to optimise marketing campaigns. Discuss your experience with A/B testing and how it has led to improved performance in previous roles, showcasing your ability to leverage insights for impactful results.
✨Emphasise Collaboration and Communication
Since this role involves working with diverse teams, be ready to share experiences where you successfully collaborated across functions. Highlight your stakeholder management skills and how you've effectively communicated complex ideas to non-technical team members.
✨Understand Compliance and Best Practices
Familiarise yourself with email marketing legislation and industry standards. Be prepared to discuss how you've ensured compliance in past projects, as this knowledge is crucial for the role and will show your commitment to ethical marketing practices.
