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- Tasks: Lead the Mini Boden art direction team to create fun, fresh campaigns for kids' fashion.
- Company: Boden is a stylish, ethical brand focused on inclusivity and creativity.
- Benefits: Enjoy a competitive salary, generous clothing allowance, 30% discount, and flexible working options.
- Why this job: Join a vibrant team that values creativity, collaboration, and making a positive impact in children's fashion.
- Qualifications: Strong experience as an Art Director with a background in children's fashion and excellent Adobe skills.
- Other info: Boden promotes diversity and encourages applicants from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
Overview
The Lead Art Director - Mini Boden will lead and guide the Mini Boden art direction team to deliver the Boden creative vision in line with the brand content strategy. You will concept and execute the creative behind seasonal campaigns across multi-channel activation, and support the ACD, Head of Graphics, Head of Brand and Marketing Director.
Location: 3 days per week based at our North Acton Office & 2 days Home Working.
What You Will Do
- Balance multiple shoots each month staying organised, flexible, and focused on delivering consistently high-quality creative while managing a team.
- Own the creative from start to finish developing concepts, writing shoot briefs, art directing (on set or remotely), and making sure the final assets feel fun, fresh, and on-brand.
- Turn seasonal design stories into strong visual narratives that reflect Mini Boden’s playful, colourful spirit and ensuring they work seamlessly across all platforms.
- Create original 360° campaign ideas that connect across print, digital, social, and more—tailored to our audience of parents and style-loving kids.
- Collaborate closely with Shoot Production and Project Management to keep everything running smoothly, from prep through to post.
- Always be on the lookout for inspiring new creative talent and collaborators who align with Mini Boden.
- Keep the customer at the heart of everything; create content that delights, engages, and stands out.
- Contribute to mood boards, shoot decks, and prep docs that clearly bring creative ideas to life.
- Stay creatively curious—keep up with what’s new in kidswear, lifestyle, and visual culture.
- Navigate the internal sign-off process confidently guiding stakeholders and bringing them along on the creative journey.
What We Are Looking For
- Strong experience as an Art Director.
- A strong background in shoots and track record of producing standout, multi-channel content for other Children’s fashion brands.
- Strong understanding of Adobe Creative Suite CC2019, Photoshop and InDesign and Capture One.
- Experience of team ownership and management.
- Great list of contacts within the industry.
- Excellent planning and organisational skills with a sense of priority for deadlines and attention to detail.
- Strong communication skills and ability to positively express opinions and influence.
What We Offer
- Competitive salary & targeted annual bonus scheme.
- Generous Boden clothing allowance!
- 30% discount on all current clothing ranges.
- 25 days Holiday annually, plus Bank Holidays.
- Online Portal with an array of discounts on retail & entertainment.
- Virtual GP Service for you and your household!
- Free onsite parking and subsidised café.
We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality. We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
About Us
Stylish, Grounded, Uplifting. These values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun.
Lead Art Director - Childrenswear employer: J.P. Boden & Co. Limited
Contact Detail:
J.P. Boden & Co. Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Art Director - Childrenswear
✨Tip Number 1
Network with professionals in the children's fashion industry. Attend relevant events, workshops, or online webinars to connect with potential colleagues and mentors who can provide insights into the role and company culture at Boden.
✨Tip Number 2
Familiarise yourself with Mini Boden's brand identity and recent campaigns. Understanding their creative direction will help you articulate how your vision aligns with theirs during interviews and discussions.
✨Tip Number 3
Prepare a portfolio that showcases your best work in children's fashion and multi-channel content. Highlight projects where you've led teams and produced standout creative, as this will demonstrate your capability for the Lead Art Director role.
✨Tip Number 4
Stay updated on trends in kidswear and visual culture. Being able to discuss current trends and how they can be integrated into Mini Boden's campaigns will show your passion and creativity during the interview process.
We think you need these skills to ace Lead Art Director - Childrenswear
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Boden's values and aesthetic. Reflect their stylish, grounded, and uplifting ethos in your application to show that you align with their creative vision.
Showcase Relevant Experience: Highlight your experience as an Art Director, particularly in children's fashion. Include specific examples of successful multi-channel campaigns you've led, demonstrating your ability to create standout content.
Tailor Your Portfolio: Curate a portfolio that showcases your best work relevant to the role. Include projects that reflect your understanding of the children's fashion market and your skills in Adobe Creative Suite, especially Photoshop and InDesign.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for children's fashion and your enthusiasm for the role. Make sure to convey how you can contribute to Boden's creative journey.
How to prepare for a job interview at J.P. Boden & Co. Limited
✨Showcase Your Creative Vision
As a Lead Art Director, it's crucial to demonstrate your unique creative vision. Prepare a portfolio that highlights your best work in children's fashion, focusing on multi-channel campaigns. Be ready to discuss the concepts behind your projects and how they align with brand strategies.
✨Understand the Brand's Values
Familiarise yourself with Boden's values of being stylish, grounded, and uplifting. During the interview, express how your personal style and professional ethos resonate with these principles. This will show that you are not just a fit for the role but also for the company culture.
✨Prepare for Team Management Questions
Expect questions about your experience in team management and collaboration. Be prepared to share specific examples of how you've successfully led a creative team, managed multiple projects, and navigated challenges. Highlight your communication skills and ability to inspire others.
✨Stay Current with Trends
Demonstrate your knowledge of current trends in kidswear and visual culture. Bring insights into what’s new and exciting in the industry, and be ready to discuss how you can incorporate these trends into your creative direction for Mini Boden.
