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- Tasks: Lead marketing strategy execution and manage a small team to drive growth.
- Company: Join 2i, a certified 'Great Place to Work' redefining quality in software development.
- Benefits: Enjoy 26 days of leave, private healthcare, and performance bonuses.
- Why this job: Be part of a dynamic team aiming for ÂŁ100 million revenue by 2028 with a supportive culture.
- Qualifications: 2+ years in B2B marketing, project management skills, and familiarity with CRM systems.
- Other info: Curiosity is key; we welcome diverse backgrounds and perspectives!
The predicted salary is between 36000 - 60000 ÂŁ per year.
Who we are… Over the past 6 years, we’ve redefined what quality and testing look like at 2i and to our clients. Born from a desire to view quality holistically across the entire software development lifecycle (SDLC), our quality engineers (QEs) are at the heart of delivering world-class consultancy services.
Why Us? We are proudly certified as a "Great Place to Work." 2i is the chosen employer of around 300 QEs, and we’re continuing our growth! We recently announced an eight-figure funding injection as we aim to increase our revenue by more than £50 million in the coming years, and this is where you come in…
What we’re looking for… We’re looking for people whose curiosity and interest lead them. We don’t expect to have a team of "experts." What we do expect is for #Team2i to be...
- Inquisitive
- Open to challenge
- Taking initiative
- Accountable
What you’ll be doing… In 2025, we hope to establish ourselves as the leading QAT (Quality Assurance and Testing) partner in the UK. Our marketing strategy is fundamental to making this happen. Your role as Marketing Manager will involve working closely with our fractional CMO, senior leadership team, and external agencies (PR and web) to execute our carefully crafted 2i marketing strategy. You’ll manage a small team of two to deliver marketing activities across our core channels while having the support and mentorship of our CMO. This role requires hands-on execution to manage the day-to-day marketing planning and operations to ensure all activities align with our strategic goals.
The marketing strategy has specifically been designed to accelerate 2i’s growth trajectory, built on the following pillars:
- Strategic market expansion
- Enhanced brand positioning
- Data-driven lead generation
- Technology foundation
- Multi-channel engagement strategy
- Partnership ecosystem development
With a goal of achieving over ÂŁ100 million in revenue for 2026-2028, our marketing strategy will establish 2i as a trusted brand, generate high-quality leads for sales conversion, and build a scalable foundation for long-term growth.
Execute the marketing plan as developed with the fractional CMO and senior leadership.
Manage, mentor, and grow the marketing team – currently made up of a Digital Content Specialist and a Marketing Executive.
Coordinate with external agencies (PR, SEO, web) to ensure aligned delivery.
Be a brand ambassador for 2i, ensuring high-quality assets and messaging in line with our communication strategy.
Oversee digital advertising campaigns across platforms including Google PPC, LinkedIn, and other relevant channels.
Work with our PR agency to amplify thought leadership content for target personas.
Plan and manage event participation, from logistics to execution.
Report on marketing performance metrics to senior stakeholders on a regular basis.
Experience Required:
- Marketing experience (2+ years) in a service-focused B2B environment.
- Good project management skills with the ability to manage multiple initiatives simultaneously.
- Self-motivated with the ability to work independently while knowing when to seek input.
- Experience with marketing automation and CRM systems (Salesforce is advantageous).
What we can offer you… Careers development pathways tailored for your personal and professional learning within 2i, giving clear direction for your career with us.
26 days of annual leave + the option to buy and sell holiday (up to 5 days).
Private Healthcare + access to other mental health and wellbeing services including gym memberships, counseling, Cycle to Work schemes, and more.
Individual and company-related performance bonuses.
What if you are a partial fit? Curious? We want to hear from you! We don’t believe in the “perfect” hire. What we believe in is the benefits of creating a team built of different perspectives, backgrounds, career paths, and ways of working. What we value most are team players who are eager to take their growth into their own hands and utilize the people around them.
Apply directly with your CV, or drop a message to one of our recruitment team on LinkedIn: John Holt, Hannah Reynolds, or Jack Kelly, or email talent@2itesting.com.
Marketing Manager Edinburgh / Hybrid employer: 2i Testing
Contact Detail:
2i Testing Recruiting Team
talent@2itesting.com
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager Edinburgh / Hybrid
✨Tip Number 1
Familiarise yourself with 2i's marketing strategy and their goals for growth. Understanding their pillars, such as data-driven lead generation and multi-channel engagement, will help you demonstrate how your skills align with their vision during discussions.
✨Tip Number 2
Showcase your project management skills by preparing examples of how you've successfully managed multiple marketing initiatives in the past. This will highlight your ability to handle the day-to-day operations that are crucial for this role.
✨Tip Number 3
Connect with current employees on LinkedIn to gain insights into the company culture and team dynamics. This can provide you with valuable information to tailor your approach and show that you're a good fit for #Team2i.
✨Tip Number 4
Prepare to discuss your experience with marketing automation and CRM systems, particularly Salesforce. Being able to articulate how you've used these tools effectively will set you apart as a candidate who can hit the ground running.
We think you need these skills to ace Marketing Manager Edinburgh / Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in a B2B environment. Emphasise any project management skills and your ability to manage multiple initiatives simultaneously.
Craft a Compelling Cover Letter: Write a cover letter that showcases your curiosity and initiative. Explain why you are interested in the Marketing Manager role at 2i and how your background aligns with their goals for growth and brand positioning.
Showcase Relevant Skills: In your application, mention your experience with marketing automation and CRM systems, particularly Salesforce. Highlight any specific campaigns or projects you've managed that demonstrate your ability to drive results.
Demonstrate Cultural Fit: 2i values inquisitive team players who are open to challenges. Use your application to convey your personality and how you embody these traits, showing that you would thrive in their collaborative environment.
How to prepare for a job interview at 2i Testing
✨Show Your Curiosity
Demonstrate your inquisitive nature during the interview. Ask insightful questions about the company's marketing strategy and how they plan to achieve their ambitious growth targets. This shows that you're genuinely interested in the role and the company's future.
✨Highlight Your Project Management Skills
Since the role requires managing multiple initiatives simultaneously, be prepared to discuss your project management experience. Share specific examples of how you've successfully juggled various marketing projects in the past and the tools you used to keep everything on track.
✨Emphasise Team Collaboration
As you'll be managing a small team and coordinating with external agencies, it's crucial to highlight your teamwork skills. Talk about how you've collaborated with others in previous roles and how you plan to foster a positive team environment at 2i.
✨Be Data-Driven
The job description mentions a focus on data-driven lead generation. Be ready to discuss how you've used data analytics in your previous marketing roles to inform decisions and improve campaign performance. This will show that you align with their strategic goals.
