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For Companies At a Glance
- Tasks: Lead customer feedback analysis to boost satisfaction and service delivery.
- Company: Join a forward-thinking organisation focused on enhancing customer experience.
- Benefits: Enjoy flexible working, 30 days holiday, and a generous pension scheme.
- Why this job: Make a real impact by transforming customer insights into actionable strategies.
- Qualifications: GCSEs in Maths and English; relevant qualifications in research or statistics required.
- Other info: Apply early as interviews are ongoing; don't miss your chance!
The predicted salary is between 34000 - 51000 £ per year.
Our client is seeking a Customer Insight Analyst to join them and take the lead on the design, implementation and analysis of customer feedback mechanisms to improve customer satisfaction and service delivery. Managing transactional and perception surveys, analysing sentiment and trends in customer feedback and providing actionable insights to senior management, you will undertake customer profiling, segmentation and propensity modelling to enhance service improvements and inform strategic decision-making.
Key Areas of Work:
- Design, manage and implement customer insight surveys, ensuring they are robust and aligned with regulatory and business objectives.
- Monitor response rates and data quality, implementing improvements where necessary.
- Analyse customer feedback using qualitative and quantitative methods to identify sentiment, key themes, and emerging issues.
- Use statistical tools and data analytics software to identify patterns and trends in customer experience.
- Develop customer persona models based on demographics, needs and preferences.
Who are they looking for?
- Hold GCSEs in Maths and English.
- Hold a Market Research, Statistics, Social Research, or similar field qualification.
- Experience of running customer satisfaction programmes and using online research platforms (CX Feedback, Survey Monkey).
- Experience of conducting text and sentiment analysis.
- Highly numerate with experience of data manipulation and use of relevant analytical tools (advanced Excel, ideally PowerBI).
- Ability to translate complex data and insight into relevant and meaningful reports and presentations.
- Knowledge of housing regulations and customer satisfaction.
- With a background in Customer Insight and Customer Experience and strong SQL skills, you will be an effective communicator with strong organisation and planning skills.
- A self-starter, someone with a curious mind keen to dig into data and connect the dots to paint the full picture, you will be comfortable dealing professionally with challenging and complex situations whilst maintaining a customer focused service.
What’s in it for you?
- You will receive a range of fantastic benefits, including SMART working arrangements.
- Holiday entitlement – 30 days holiday plus all UK bank holidays, with an additional 5 days after completion of five years’ service. Part time employees will receive a pro rata entitlement.
- Ability to purchase up to an additional 5 days leave per year.
- A quality defined contribution pension scheme, with salary exchange and our client matches your contributions up to 8%.
- Plus, many more!
Our client shortlists and interviews for their roles throughout the duration of the advert. Therefore, we would encourage you to submit your application as soon as possible to avoid disappointment. They reserve the right to close any of their adverts prior to the stated closing date should they have a high volume of appropriate candidates.
Customer Insight Analyst employer: Blue Octopus Recruitment Ltd
Contact Detail:
Blue Octopus Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insight Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in customer insight and analytics. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and knowledge.
✨Tip Number 2
Network with professionals in the field of customer insight and analytics. Attend relevant workshops or webinars, and connect with industry experts on platforms like LinkedIn. This can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your SQL skills and become proficient in data manipulation tools like Excel and PowerBI. Being able to demonstrate your technical abilities in these areas can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of how you've used customer feedback to drive improvements in previous roles. Having concrete stories ready will help you illustrate your experience and problem-solving skills effectively during the interview.
We think you need these skills to ace Customer Insight Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer insight and data analysis. Emphasise your qualifications in Market Research or Statistics, and include specific examples of past projects that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer insight and your analytical skills. Mention your experience with customer satisfaction programmes and any tools you've used, like CX Feedback or Survey Monkey, to demonstrate your fit for the role.
Highlight Technical Skills: Clearly outline your technical skills, especially in data manipulation and analysis tools such as advanced Excel and PowerBI. Provide examples of how you've used these skills to derive insights from customer data.
Showcase Communication Skills: Since the role requires translating complex data into meaningful reports, include examples of how you've effectively communicated insights to stakeholders in previous roles. This will demonstrate your ability to convey information clearly and persuasively.
How to prepare for a job interview at Blue Octopus Recruitment Ltd
✨Know Your Data Tools
Familiarise yourself with the statistical tools and data analytics software mentioned in the job description, such as advanced Excel and PowerBI. Be prepared to discuss how you've used these tools in past roles to analyse customer feedback and derive insights.
✨Showcase Your Analytical Skills
Prepare examples of how you've conducted text and sentiment analysis in previous positions. Highlight specific projects where your analysis led to actionable insights that improved customer satisfaction or service delivery.
✨Understand Customer Insight Methodologies
Brush up on the methodologies for designing and implementing customer insight surveys. Be ready to explain how you ensure these surveys are robust and aligned with business objectives, and discuss any improvements you've made to response rates and data quality.
✨Communicate Effectively
Since the role requires translating complex data into meaningful reports, practice summarising your findings clearly and concisely. Prepare to present a past project where your communication skills helped convey insights to senior management effectively.
