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For Companies At a Glance
- Tasks: Own CRM workflows and deploy multi-channel activities to enhance customer engagement.
- Company: Join Whitbread, a leading hospitality brand known for creativity and innovation.
- Benefits: Enjoy an annual incentive up to 15% and flexible working options.
- Why this job: Be part of a dynamic team that values diversity and creativity in marketing.
- Qualifications: Experience in CRM systems like Adobe Campaign and a background in marketing required.
- Other info: We encourage applications from under-represented groups and value unique perspectives.
The predicted salary is between 28800 - 43200 £ per year.
Directly supporting the CRM Marketing Manager, the role of the CRM Executive is to own CRM workflows and the deployment of multi-channel CRM activity across service, transactional and automation activities. To support business requirements for customer engagement and revenue. They are also required to support briefing and activity design processes.
What you’ll do:
- To brief, build and broadcast Premier Inn CRM service and automated activity by creating highly targeted workflows using segmentations and data to enhance customer experience.
- Responsibility for testing, checking and integrating all creative and data considerations for all campaigns so that all systems and processes work together.
- Responsible for ensuring efficient delivery of CRM activities, utilising existing and new system capabilities.
- To be responsible for creating and maintaining the triggered transactional comms.
What we need:
- Experience in CRM using Adobe Campaign or other CRM systems.
- Experience of campaign analysis.
- Good experience in marketing/customer focused environment with understanding of marketing principles and CRM.
- Experience of campaign proposition briefing and development ways of working.
Be part of our Commercial Team at Whitbread. Our brands speak for themselves, but that’s down to the work that our Marketing team put in. Creativity and innovation allow us to elevate our brands, gain new guests and keep our regulars coming back for more. From producing branded adverts that showcase our ever-changing hotel rooms, right through to promoting new launches, B2B and collaborating with Media agencies to deliver different digital campaigns, you’ll be there using insight, data and strategy to get our brands noticed.
We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcome your application whatever your background or situation. Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as lesbian, gay, bi, trans, and non-binary or those who use a different LGBTQ+ term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this.
CRM - CRM Marketing Exec employer: Whitbread
Contact Detail:
Whitbread Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM - CRM Marketing Exec
✨Tip Number 1
Familiarise yourself with Adobe Campaign or similar CRM systems. Since experience in these tools is crucial for the role, being able to demonstrate your proficiency during discussions will set you apart.
✨Tip Number 2
Brush up on your campaign analysis skills. Be prepared to discuss how you've used data to inform your marketing strategies and improve customer engagement in previous roles.
✨Tip Number 3
Understand the importance of multi-channel CRM activities. Think about examples from your past experiences where you've successfully integrated various channels to enhance customer experience.
✨Tip Number 4
Showcase your creativity and innovation. Prepare to share ideas on how you would approach briefing and developing campaigns that resonate with customers and drive engagement.
We think you need these skills to ace CRM - CRM Marketing Exec
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, particularly with Adobe Campaign or similar systems. Emphasise any campaign analysis and marketing experience that aligns with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and customer engagement. Mention specific examples of how you've successfully managed multi-channel campaigns and improved customer experiences in previous roles.
Showcase Your Analytical Skills: Since the role requires campaign analysis, include specific metrics or results from past campaigns you've worked on. This will demonstrate your ability to analyse data and make informed decisions.
Highlight Your Creativity: Discuss any innovative ideas or creative solutions you've implemented in previous marketing roles. This could include unique campaign strategies or ways you've enhanced customer engagement through targeted workflows.
How to prepare for a job interview at Whitbread
✨Know Your CRM Tools
Familiarise yourself with Adobe Campaign and any other CRM systems mentioned in the job description. Be prepared to discuss your experience with these tools and how you've used them to enhance customer engagement.
✨Showcase Your Analytical Skills
Be ready to talk about your experience with campaign analysis. Highlight specific examples where your insights led to improved campaign performance or customer engagement.
✨Understand Multi-Channel Strategies
Demonstrate your knowledge of multi-channel CRM activities. Discuss how you would approach creating targeted workflows and integrating various channels to enhance the customer experience.
✨Emphasise Creativity and Innovation
Since the role involves creativity in marketing, prepare to share examples of innovative campaigns you've worked on. Discuss how you approached briefing and developing campaign propositions to stand out in a competitive market.
