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- Tasks: Lead marketing for Seller 365, driving growth campaigns and go-to-market strategies.
- Company: Threecolts empowers ecommerce sellers with innovative tools to enhance their business operations.
- Benefits: Enjoy a fully remote role with high autonomy and the chance to shape impactful marketing strategies.
- Why this job: Join a fast-scaling B2B SaaS company and make a real difference in product adoption and revenue.
- Qualifications: 10+ years in marketing, with 3+ years in growth roles at B2B SaaS or PLG startups.
- Other info: Ideal for creative thinkers who thrive in dynamic environments and love data-driven decision-making.
The predicted salary is between 54000 - 84000 ÂŁ per year.
Threecolts builds powerful tools that help ecommerce sellers thrive — from tactical arbitrage to smart repricing and everything in between. Our flagship suite, Seller 365, bundles the most trusted solutions for Amazon sellers and SMBs, helping them streamline operations, improve margins, and scale with confidence. As we continue to grow, we’re looking for a Growth Marketing Lead to own and scale our marketing engine — with a sharp focus on PLG, experimentation, and conversion.
We’re seeking a strategic, hands-on VP of Growth Marketing to take full ownership of marketing at Threecolts. You will drive go-to-market strategies, growth campaigns, content, and performance marketing — directly impacting product adoption, revenue, and retention across Seller 365 and our broader suite of solutions. This is a high-impact leadership role where you’ll shape the next phase of growth for a fast-scaling B2B SaaS business while staying closely connected to execution and results.
Responsibilities:
- Own and lead the marketing function for Seller 365 and Threecolts' broader product portfolio, with a focus on product-led growth (PLG) and measurable outcomes.
- Design and execute end-to-end growth campaigns across SEO, paid media, email, and social, leveraging rapid experimentation and iteration.
- Develop and drive go-to-market strategies for new product launches, major feature releases, and growth initiatives.
- Build a growth engine around “marketable moments” — turning product updates, trends, and customer success into acquisition and retention drivers.
- Oversee and optimize the marketing tech stack, including tools like Google Analytics, HubSpot, Meta Ads Manager, and email automation platforms.
- Lead SEO and blog content strategy to drive organic traffic and authority, working with in-house and freelance writers.
- Own lifecycle marketing and all email communications, from cold outreach to nurture flows and reactivation campaigns.
- Manage landing page strategy and conversion rate optimization across our web properties.
- Collaborate closely with Product, Customer Support, and Community teams to amplify user-generated content and community-led growth.
- Define, track, and report on key performance metrics (CAC, LTV, funnel conversion, retention) — using insights to drive smarter decision-making.
- Build scalable marketing systems, processes, and infrastructure to support ongoing growth.
Requirements:
- 10+ years of marketing experience, with at least 3 years leading growth in a high-growth B2B SaaS or PLG-driven startup.
- Strong preference for experience marketing to Amazon sellers, ecommerce brands, or SMB audiences.
- Proven success driving growth through experimentation, rapid test/learn cycles, and data-driven iteration.
- Expertise across core growth channels: SEO, paid acquisition, email marketing, content, and social.
- Strategic thinker with deep understanding of B2B SaaS metrics (CAC, LTV, churn, funnel optimization) and customer journeys.
- Highly creative, with a sharp eye for messaging, positioning, and user psychology.
- Track record of building marketing campaigns and infrastructure from scratch — both strategy and hands-on execution.
- Strong cross-functional collaborator; comfortable leading initiatives across Product, Sales, and Customer Success.
- Thrives in a fast-paced, fully remote environment with high levels of autonomy and ownership.
VP Growth Marketing employer: Threecolts
Contact Detail:
Threecolts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Growth Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in B2B SaaS marketing, especially around product-led growth (PLG). Understanding how successful companies leverage PLG strategies can give you a competitive edge during discussions.
✨Tip Number 2
Network with professionals in the ecommerce and SaaS sectors. Attend relevant webinars or industry events to connect with potential colleagues or mentors who can provide insights into the role and company culture at Threecolts.
✨Tip Number 3
Prepare to discuss specific growth campaigns you've led in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive results, particularly in areas like SEO, paid media, and email marketing.
✨Tip Number 4
Showcase your understanding of the tools mentioned in the job description, such as Google Analytics and HubSpot. Familiarity with these platforms will not only help you in the role but also impress the hiring team during your conversations.
We think you need these skills to ace VP Growth Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, especially in B2B SaaS or product-led growth environments. Emphasise your achievements in driving growth through experimentation and data-driven strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for ecommerce and your understanding of the challenges faced by Amazon sellers. Discuss how your skills align with the responsibilities outlined in the job description, particularly in leading marketing functions and executing growth campaigns.
Showcase Relevant Metrics: In your application, include specific metrics that demonstrate your success in previous roles. Highlight key performance indicators such as customer acquisition cost (CAC), lifetime value (LTV), and conversion rates to illustrate your impact on growth.
Demonstrate Cross-Functional Collaboration: Provide examples of how you've successfully collaborated with other teams, such as Product, Sales, and Customer Success. This will show your ability to lead initiatives across different departments, which is crucial for the role at Threecolts.
How to prepare for a job interview at Threecolts
✨Showcase Your Strategic Thinking
As a VP of Growth Marketing, it's crucial to demonstrate your ability to think strategically. Prepare examples of past campaigns where you successfully drove growth through innovative strategies, especially in B2B SaaS or PLG environments.
✨Highlight Your Data-Driven Approach
Be ready to discuss how you've used data to inform your marketing decisions. Share specific metrics you've tracked, such as CAC and LTV, and how these insights led to successful outcomes in previous roles.
✨Emphasise Cross-Functional Collaboration
This role requires collaboration with various teams. Prepare to talk about your experience working with Product, Sales, and Customer Success teams, and how you’ve aligned marketing initiatives with broader business goals.
✨Demonstrate Your Hands-On Experience
While strategic thinking is important, this role also demands execution. Be prepared to discuss specific tools and platforms you've used, like Google Analytics and HubSpot, and how you've implemented marketing campaigns from the ground up.
