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- Tasks: Lead email and CRM marketing strategies, creating personalised campaigns and tracking performance.
- Company: Join a dynamic mid-size media company with a focus on innovative advertising solutions.
- Benefits: Enjoy a competitive salary of up to £55k plus benefits, working in vibrant Central London.
- Why this job: Take ownership of impactful marketing initiatives in a fast-growing environment that values creativity.
- Qualifications: Experience with Mailchimp, Salesforce, and strong copywriting skills are essential.
- Other info: This role requires in-office work 5 days a week in London.
The predicted salary is between 43200 - 66000 £ per year.
Do you have strong email marketing experience? Do you know how to utilise Salesforce for marketing? Want to take ownership of the marketing for a mid-size fast growing media company? If yes, please read on...
The Company
Mid-size media company which on the one hand has sales teams who sell advertising solutions, and on the other hand, has a media planning/buying agency division.
The Role of Email + CRM Marketing Manager
- Devise and manage the entire email and CRM (Salesforce) marketing strategy that is in-line with business goals
- Create audience segments and run highly personalised email campaigns
- Run lead nurturing activities to drive conversions
- Work cross functionally to ensure email and Salesforce helps meet different business objectives
- Ensure email campaigns adhere to industry standards and are in-line with regulatory compliances
- Track key campaign metrics and report their impact on business performance
- Manage end-to-end email campaigns
- Write compelling copy and calls-to-action to drive conversions
- Experiment and run A/B or multivariate tests to optimise campaign performance
Requirements for this Email + CRM Marketing Manager position
- Hands-on experience with Mailchimp or similar + experience of utilising Salesforce
- Experience of creating and executing lead nurture and activation campaigns, setting Salesforce strategy
- Understanding of lead generation, design tools, content management systems (CMS), and Google analytics
- Debugging skills to identify deliverability issues and correct them
- Great copywriting and communication skills
- HTML/CSS knowledge preferred but not essential
- Strong analytical skills to interpret meaning from campaign metrics
Please note that you will be required to work from their London offices 5 days a week (at least to begin with).
If you think that you could be the Email + CRM Marketing Manager our client is looking for, please apply.
Email + CRM Marketing Manager - Mid-size Media Corporation employer: Media IQ Recruitment Ltd
Contact Detail:
Media IQ Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email + CRM Marketing Manager - Mid-size Media Corporation
✨Tip Number 1
Familiarise yourself with Salesforce and its marketing capabilities. Since this role requires utilising Salesforce for marketing, having a solid understanding of how to segment audiences and track campaign performance will give you an edge.
✨Tip Number 2
Showcase your experience with email marketing tools like Mailchimp. Be ready to discuss specific campaigns you've managed, including audience segmentation and personalisation strategies that led to successful outcomes.
✨Tip Number 3
Prepare to demonstrate your analytical skills. Think of examples where you've interpreted campaign metrics to make data-driven decisions, as this is crucial for optimising email performance in the role.
✨Tip Number 4
Brush up on your copywriting skills. Since writing compelling copy and calls-to-action is part of the job, consider preparing a few examples of your best work to share during the interview process.
We think you need these skills to ace Email + CRM Marketing Manager - Mid-size Media Corporation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your email marketing experience and familiarity with Salesforce. Use specific examples of past campaigns you've managed, focusing on metrics and outcomes to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their needs, particularly in creating audience segments and running personalised email campaigns.
Showcase Your Analytical Skills: Include examples of how you've used data to drive decisions in previous roles. Discuss any experience you have with A/B testing and how it has improved campaign performance.
Highlight Your Copywriting Skills: Since great copywriting is essential for this role, provide samples or describe instances where your writing led to successful conversions. Emphasise your ability to create compelling calls-to-action.
How to prepare for a job interview at Media IQ Recruitment Ltd
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous email marketing campaigns in detail. Highlight specific strategies you used, the tools you employed (like Mailchimp), and the results you achieved. This will demonstrate your hands-on experience and understanding of effective email marketing.
✨Familiarise Yourself with Salesforce
Since the role requires utilising Salesforce for marketing, brush up on your knowledge of the platform. Be ready to explain how you've used Salesforce in past roles, particularly in creating audience segments and executing lead nurturing campaigns.
✨Prepare for A/B Testing Discussions
Expect questions about your experience with A/B or multivariate testing. Be ready to share examples of tests you've run, what you learned from them, and how they improved campaign performance. This shows your analytical skills and commitment to optimising results.
✨Demonstrate Strong Copywriting Skills
As compelling copy is crucial for driving conversions, prepare to showcase your writing abilities. Bring examples of your work or be ready to write a short piece during the interview. This will help illustrate your communication skills and creativity.
