Senior Manager, Marketing Analytics

Join to apply for the Senior Manager, Marketing Analytics role at Skyscanner Continue with Google Continue with Google Join to apply for the Senior Manager, Marketing Analytics role at Skyscanner At Skyscanner, we pride ourselves on letting the data lead decisions, and we need people passionate about using data to drive strategic decision making and accelerating the Skyscanner flywheel. We have an exciting opportunity for someone who is excellent at solving sophisticated business problems using data, to join our centralised Analytics team as a Senior Manager for Marketing Analytics . In this role, you will lead a team of high-performing analysts and partner closely with our Performance Marketing, Brand Advertising, PR & Social teams to profitably grow Brand awareness and drive user acquisition. Leveraging tools such as Geo testing, incrementality testing, causal inference, MMM and user LTV, you will contribute to informing channel spend allocation decisions and will guide channel performance optimisation (including optimising ROAS target setting at a market level for SEM bidding purposes, accounting for our understanding of marginal returns). Key Responsibilities Team Leadership: Lead and develop a team of analysts (at various levels), supporting their growth through coaching, feedback, and technical mentorship. Contribute to encouraging a culture of collaboration, innovation, and excellence within our centralised Analytics team. Act as a hands-on individual contributor when needed—guiding project prioritization, crafting analytical approaches, and ensuring high-quality, impactful delivery. Stakeholder Management Act as a trusted partner for senior collaborators, primarily in Marketing, to drive alignment and deliver actionable insights. Foster positive relationships across the organization to influence decision-making and champion a data-first approach. Strategy And Insights Drive the definition and evolution of key business metrics to ensure alignment with strategic objectives. Use data-driven insights to identify growth opportunities and inform Marketing channel strategies. Performance Reporting And Business Impact Ensure the business has a clear understanding of the key factors impacting Marketing channel performance. Collaborate with cross-functional teams to identify trends, uncover opportunities, and recommend actions to optimize performance. Team Prioritization And Focus Help teams to effectively prioritize initiatives to align with business goals and collaborator needs. Balance competing demands on the analytics team, ensuring resources are allocated to high-impact, strategic priorities. Proactively communicate trade-offs and timelines with collaborators to manage expectations and ensure focus on value creation. What will you bring ? Experience Strong track record with experience in analytics (Marketing analytics in particular, including an understanding of bidding strategies), with a proven success in leadership roles. Expertise in people management and talent development. Technical And Analytical Skills Deep knowledge of analytical frameworks and techniques, with hands-on experience using tools such as Databricks (or similar SQL-based platforms) for large-scale data analysis. Strong understanding of A/B testing and experimentation design, including how to interpret results and translate insights into actionable recommendations. Experience defining core business metrics and developing scalable reporting processes. Proficiency in data visualization tools like Tableau to build clear, insightful dashboards for both technical and non-technical audiences. Leadership And Collaborator Engagement Outstanding collaboration, management and influencing skills, particularly with senior leaders (experience with product and engineering functions would be a plus). A strategic problem solver who can balance short-term priorities with long-term vision. Soft Skills Excellent communication and interpersonal skills to collaborate effectively across diverse teams. Ability to manage complexity, navigate ambiguity, and prioritize effectively in a fast-paced environment. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Technology, Information and Internet Referrals increase your chances of interviewing at Skyscanner by 2x Sign in to set job alerts for “Senior Marketing Manager” roles. Continue with Google Continue with Google Continue with Google Continue with Google Associate Director/Director, Performance Marketing Edinburgh, Scotland, United Kingdom 2 days ago Global Digital Marketing Director (Maternity leave cover) Edinburgh, Scotland, United Kingdom 2 weeks ago Director, Product – Performance Marketing Edinburgh, Scotland, United Kingdom 2 weeks ago Edinburgh, Scotland, United Kingdom 1 day ago Edinburgh, Scotland, United Kingdom 2 weeks ago Food to Go Store Manager – Brand New Concept Edinburgh, Scotland, United Kingdom 2 weeks ago Edinburgh, Scotland, United Kingdom 2 days ago Edinburgh, Scotland, United Kingdom 1 week ago Marketing Manager – Dunbar Brewery (Belhaven) Musselburgh, Scotland, United Kingdom 1 day ago Edinburgh, Scotland, United Kingdom 6 days ago Edinburgh, Scotland, United Kingdom 1 month ago Edinburgh, Scotland, United Kingdom 1 day ago Edinburgh, Scotland, United Kingdom 3 weeks ago Edinburgh, Scotland, United Kingdom 1 day ago Edinburgh, Scotland, United Kingdom 1 week ago Events Assistant Manager – B2B Marketing Edinburgh, Scotland, United Kingdom 1 week ago Edinburgh, Scotland, United Kingdom 1 day ago Edinburgh, Scotland, United Kingdom 2 weeks ago Edinburgh, Scotland, United Kingdom 6 days ago City Of Edinburgh, Scotland, United Kingdom 1 week ago Edinburgh, Scotland, United Kingdom 13 hours ago Edinburgh, Scotland, United Kingdom 8 hours ago Test, Experiment & Learn Senior Manager (Marketing) Edinburgh, Scotland, United Kingdom 13 hours ago Edinburgh, Scotland, United Kingdom 2 days ago Edinburgh, Scotland, United Kingdom 1 week ago Technical Product Marketing Manager – Cybersecurity Edinburgh, Scotland, United Kingdom 2 months ago Edinburgh, Scotland, United Kingdom 1 week ago Edinburgh, Scotland, United Kingdom 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr