Application Growth & Digital Marketing Consultant

Contract Opportunity: App Growth & Digital Marketing Specialist

£600/day | Outside IR35 | 2 days/week | Remote/Hybrid | London

We’re working with a much-loved consumer brand on the lookout for a commercially minded App Growth & Digital Marketing Specialist to help drive subscription growth for a successful recipe and lifestyle app.

This is a freelance role (2 days per week), paying circa £600/day (Outside IR35), and ideally suited to someone who thrives in a small, agile team and enjoys blending data with creativity to boost performance.

What you’ll do:

• Audit the user journey and subscription funnel
• Optimise trial-to-subscription conversion through A/B testing and pricing strategies
• Shape CRM and push strategies to improve engagement and retention
• Drive acquisition and ROI across paid channels (Apple Search Ads, Meta etc.)
• Report weekly on performance metrics and actionable insights

What we’re looking for:

• Proven experience scaling subscription-based mobile apps
• Hands-on with performance marketing, ASO, and mobile analytics
• Confident running growth experiments and interpreting data
• Comfortable working independently and bringing fresh ideas to the table
• A bonus if you have a passion for parenting, wellness, or food content

Interested or know someone who’d be a great fit?

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App Growth & Digital Marketing Specialist

£600/day | Outside IR35 | 2 days/week | Remote/Hybrid