Influencer Account Director (3m contract)

CANDIDATE REQUIREMENTS

You are an Influencer Marketing specialist with minimum 5 years experience working across a mix of consumer brands.

This is a 3 month FTC.

ABOUT US

If you want to future proof your career in PR, Comms and Influencer Marketing then Halpern is the agency for you. We are an entrepreneurial, mid-size agency with a tenacious start-up approach, which is coupled with having the stability of being minority owned by WPP, the world’s largest network of global advertisers. We are also partners in T&P – a global group of ambitious agencies designed to help comms move at the speed of life. From creative, to strategy, experiential, production, social and paid media, joining the Halpern team will give you unrivalled access to our partner agencies and unlimited learning opportunities across the full marketing mix.

We are committed to promoting diversity, equity and inclusion through our recruitment process and welcome applicants of all backgrounds.

ABOUT THE ROLE

We are looking to hire an Influencer Account Director to join our Influencer team. This senior level position will be tasked with leading client relationships, identifying commercial opportunities and managing the overall strategy and planning for dedicated influencer marketing campaigns.

Our perfect candidate is someone that thrives in a fast-paced environment, who is natural born leader and has experience developing strategic influencer campaigns across consumerbrands.

RESPONSIBILITIES:

Influencer Campaign Development and Results Management

• Take a leading role in creative influencer campaign development
• Ensure that strategies and content are channel appropriate and aligned to client’s communications and business objectives.
• Collaborate with wider T&P/WPP colleagues to align cross-channel expert thinking and
• capabilities
• Lead on the establishment of campaign KPI’s and be responsible for generating and delivering results that deliver success
• Oversee the monitoring and reporting of influencer campaign activity
• Develop direction of teams influencer approaches – sharing contacts, knowledge and expertise
• Keep abreast of influencer and social industry trends to build your skills and knowledge base so that your work is powered by the latest thinking

Team Management

• Monitor and manage team time to reduce over-servicing
• Ensure your team meets client campaign plan and budget objectives through good planning, project management, problem anticipation and solution development, and resourcefulness in reallocation of tasks, staff and budget
• Work with your senior team to manage account workflows effectively through performance management – providing clear communication of individual performance goals for each team member on a weekly and monthly basis
• Manage upwards effectively, ensuring you are providing support and counsel to your manager as required
• Escalate appropriate decisions and problems to your manager and if necessary senior agency management quickly with suggestions on resolutions.
• Ensure each team member is a full performer, providing on the ground coaching
• and direction
• Lead/hold motivational weekly team meeting, ensuring that your team have a positive and can do attitude, and are constantly looking for proactive opportunities to present
• to the client
• Work collaboratively with other teams and divisions within the agency to ensure that best-in-class ideas are developed and share and that output and content maximises all channel and influencer opportunities
• Create a strong support system amongst your team, ensuring all team’s members feel motivated, valued and involved
• Identify strong talent within your team and work closely with them to manage their development
• Work closely with your senior team to create and implement your divisional development strategy
• Support with recruitment for your team, conducting interviews and helping to source the best possible candidate for the role.

Leadership Development

• Maintain a high level of effective team and senior management communication through meetings and one-on-one contact
• Motivate team members to achieve high productivity levels through constructive feedback, appropriate praise and recognition and leading by example
• Demonstrate good judgement and decision-making, and a common sense, solution-focussed approach to challenges
• Make high quality recommendations regarding hiring, promotions, and account assignments as a result of your observations
• Ensure your team are fully aware of client account strategy, tactics and performance standards
• Come up with proactive opportunities for both clients and the agency to showcase work, skills, etc.

Client Management

• Achieve account plan and budget through disciplined follow-up, using early problem detection and resolution, and appropriate resource reallocation
• Draft influencer strategies for forthcoming year – producing optimal plans by analysis and solid understanding of client’s business and marketplace
• Provide regular concise, clear communication of programme / project progress to client
• Be a focal point for assurance of team and client satisfaction: ‘deliver’ on client’s needs, request proactively and reactively, and working interdependently with teams to deliver results when needed.
• Be the day to day go-to person for your client
• Ensure written materials from your team are of a consistently high quality as a result of good quality control practice and high quality editing
• Realistically manage client expectations of results within budget constraints.
• Increasingly base the success of your client relationship upon quality and frequency of counselling-oriented observations, suggestions on business communications issues, balanced with ongoing programme communication, (no “surprises) and consistently high levels of responsiveness
• Deliver consistently high levels of client satisfaction by great responsiveness to client requests and timely, valued advice on programme concept and execution
• Provide client with total accessibility, both to you personally and to appropriate resources
• Maintain hands on implementation of all approved activity across the account.

Financial Results

• Expand Halpern budget by identifying and seizing opportunities to address additional client business issues in a profitable fashion, and by active participation in successful new business pitches
• Oversee all client billing schedule and budgets
• Effectively seek out and convert new business leads.
• Identify new business opportunities through cultivating relationships within your sector whether that’s with prospect contacts, journalists or other non-competitive agencies
• Accurately forecast future client revenue stream for assigned programmes / projects