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For Companies At a Glance
- Tasks: Lead CRM strategies to enhance customer journeys and engagement.
- Company: Join a dynamic marketing team focused on personalised wellness experiences.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a hands-on role that combines creativity with data-driven decision-making.
- Qualifications: 5+ years in CRM roles, experience with ecommerce, and strong analytical skills required.
- Other info: This is a 12-month fixed-term position based in Coventry.
The predicted salary is between 43200 - 72000 £ per year.
Location: Hybrid – 2 days per week in the Midlands, Coventry (Mon–Tues)
Salary: up to £60,000 (DOE)
Role Overview
We are looking for an experienced CRM professional to join our growing marketing function on a fixed-term basis. This role focuses on building intelligent, data-led customer journeys that support our wider ambition to deliver accessible and personalised wellness experiences.
You’ll be tasked with transforming complex product offerings ranging from health services to coaching into seamless lifecycle programmes that drive customer engagement and retention. This includes designing multi-stage automated communications and working closely with stakeholders across product, content, analytics, and technology.
This is a hands-on and strategic role, ideal for someone who can combine CRM build with cross-functional leadership and commercial awareness.
Key Areas of Ownership
- Customer Journey Strategy & Automation
- Design and implement CRM journeys across all lifecycle stages, including onboarding, engagement, reactivation, and retention.
- Use automation and real-time data to personalise the customer experience at every stage.
- Track journey performance and implement continuous improvements based on data insights.
- Audience Growth & Consent Strategy
- Partner with digital and product teams to increase opt-in rates and build a compliant contactable base.
- Develop and refine customer referral programmes that feed into CRM pipelines.
- Design acquisition and re-engagement flows aligned with lifecycle goals.
- Loyalty & Engagement Integration
- Work closely with loyalty teams to embed offers, points, and reward triggers into CRM journeys.
- Use loyalty data to increase engagement and retention through tailored communications.
- Analyse performance to grow the revenue contribution from loyalty-driven audiences.
- Performance & Reporting
- Monitor and report on key metrics such as open rates, conversion, frequency, average spend, and lifetime value.
- Deliver testing frameworks to enhance engagement and commercial impact.
- Support forecast and planning cycles with clear performance insights.
- Cross-Team Collaboration
- Act as the CRM lead within agile squads, collaborating with product owners, analysts, martech specialists and content creators.
- Support integrated campaign planning and journey alignment across touchpoints.
- Represent lifecycle thinking across the business and champion data-led CRM strategies.
What You'll Need to Succeed
- Experience & Technical Background
- Minimum of 5 years’ experience in CRM, lifecycle, or retention-focused roles.
- Proven track record within ecommerce, retail, or consumer-facing digital businesses.
- Hands-on experience with CRM tools and customer data platforms (e.g. Braze, Salesforce, Bloomreach, etc).
- Experience leading the development of automated journeys and working cross-functionally with analytics, product, and content teams.
- Ideally, previous line management or mentoring experience, as well as oversight of agencies or tech partners.
- Skills & Attributes
- Strong analytical mindset with the ability to interpret data and identify improvement opportunities.
- Comfortable building relationships across departments and managing competing priorities.
- Clear understanding of GDPR and best practices around data consent and retention.
- Able to operate independently while keeping alignment with strategic priorities.
Measures of Success
- Growth in opted-in customer base across owned channels.
- Increased impact of automated CRM on business KPIs (e.g. engagement, CLTV, conversion).
- Referral and loyalty integrations contributing to measurable commercial uplift.
- Successful execution of test-and-learn strategies to enhance journey performance.
CRM Manager (12-Month Fixed-Term) employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager (12-Month Fixed-Term)
✨Tip Number 1
Familiarise yourself with the latest CRM tools and platforms mentioned in the job description, such as Braze and Salesforce. Having hands-on experience or even a basic understanding of these tools can set you apart during discussions.
✨Tip Number 2
Showcase your ability to analyse data by preparing examples of how you've used insights to improve customer journeys in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact.
✨Tip Number 3
Network with professionals in the CRM field, especially those who have experience in ecommerce or consumer-facing businesses. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your cross-functional collaboration experiences. Highlight instances where you've successfully worked with product, content, and analytics teams to achieve common goals, as this is crucial for the role.
We think you need these skills to ace CRM Manager (12-Month Fixed-Term)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, lifecycle management, and retention-focused roles. Use specific examples that demonstrate your hands-on experience with CRM tools and your ability to lead cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer engagement and retention. Discuss how your analytical mindset and experience with data-led strategies can contribute to the company's goals. Be sure to mention any specific tools or platforms you have worked with that are relevant to the role.
Showcase Your Achievements: When detailing your previous roles, focus on quantifiable achievements. For example, mention how you increased customer engagement rates or improved conversion metrics through automated journeys. This will help demonstrate your impact in previous positions.
Understand the Company’s Vision: Research the company’s mission and values, especially their focus on delivering accessible and personalised wellness experiences. Align your application to reflect how your skills and experiences can help them achieve these objectives.
How to prepare for a job interview at Cranberry Panda
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in CRM roles, particularly focusing on how you've designed and implemented customer journeys. Highlight specific tools you've used, like Braze or Salesforce, and any successful campaigns you've led.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, come ready to share examples of how you've used data to drive decisions. Discuss metrics you've tracked, such as open rates and conversion, and how you've used insights to improve customer engagement.
✨Emphasise Cross-Functional Collaboration
This position involves working closely with various teams. Prepare to talk about your experience collaborating with product owners, analysts, and content creators. Share specific instances where your teamwork led to successful outcomes.
✨Understand GDPR and Data Best Practices
Given the importance of data consent and retention in this role, be ready to discuss your understanding of GDPR regulations. Provide examples of how you've ensured compliance in past roles while still achieving marketing goals.
