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For Companies At a Glance
- Tasks: Lead exciting ABM campaigns and create engaging webinars to boost customer connections.
- Company: Join BigHand, a tech innovator empowering legal professionals with data-driven solutions.
- Benefits: Enjoy 25 days holiday, wellness perks, flexible work options, and career growth opportunities.
- Why this job: Be part of a dynamic team that values collaboration, learning, and making a real impact.
- Qualifications: 5+ years in ABM and webinars, strong project management skills, and marketing tool proficiency required.
- Other info: We celebrate diversity and are committed to creating an inclusive workplace for all.
The predicted salary is between 36000 - 60000 £ per year.
About BigHand
BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge. We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers. We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.
About the role
As our Marketing Programs Manager, you’ll play a key role in delivering targeted Account-Based Marketing (ABM) programs and creating the webinar strategy. You will bring campaigns to life that deepen engagement, accelerate pipeline, and position BigHand as a trusted thought leader. This is a high-impact role focused on demand generation, execution, and cross-functional collaboration. This role reports to the Field Marketing Lead on the Demand Generation team.
What you’ll do
- ABM Programming: Work with the Field Marketing Lead to develop and execute ABM campaigns to drive pipeline acceleration, account expansion, and account engagement for our key target accounts in our Enterprise segment in our UKI and North American regions.
- Webinars: Plan, host, and market webinars that position BigHand as a thought leader, ensuring alignment with marketing and sales goals.
- Data Management and Communication: Manage data and communications across ABM and webinars to ensure streamlined operations and engagement. Track KPIs and report on performance to measure and improve program effectiveness.
- Stakeholder Management: Work cross-functionally with your marketing team, product and sales leaders to create compelling webinar content that aligns with broader marketing and sales objectives.
- Collaboration: You will be a partner to Sales, Business Development, Digital, and Demand Generation teams, developing and executing data-driven ABM & webinar campaigns that nurture relationships and accelerate deals.
What we’re looking for
- 5+ years proven experience leading ABM and webinars, preferably in a B2B tech setting.
- Strong project management skills with an ability to execute multiple programs simultaneously.
- Proficiency in marketing automation and CRM tools. We use Pardot and Salesforce.
- Excellent communication, attention to detail, collaboration, and stakeholder management skills.
What we offer
- 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
- Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
- Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
- Opportunities to give back with company volunteer events and individual volunteer days
- Career growth opportunities and study leave allowance
- Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
- Financial benefits including pension scheme, life assurance, and salary sacrificing
- Cycle to Work Scheme and Tech Scheme
- Growing business with a global presence, flexible working, modern offices, and remote work options
Our DEI Commitment
We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.
Marketing Programs Manager Sales & Marketing · London employer: BigHand Limited
Contact Detail:
BigHand Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Programs Manager Sales & Marketing · London
✨Tip Number 1
Familiarise yourself with Account-Based Marketing (ABM) strategies, especially in a B2B tech context. Understanding how to tailor campaigns for specific accounts will show your potential employer that you can hit the ground running.
✨Tip Number 2
Network with professionals in the legal tech industry and attend relevant webinars or events. This will not only enhance your knowledge but also help you make connections that could be beneficial when applying for the role.
✨Tip Number 3
Brush up on your skills with marketing automation tools like Pardot and Salesforce. Being proficient in these platforms will give you an edge and demonstrate your readiness to manage data and communications effectively.
✨Tip Number 4
Prepare to discuss your experience with cross-functional collaboration. Be ready to share examples of how you've worked with sales and product teams to create successful marketing campaigns, as this is crucial for the role.
We think you need these skills to ace Marketing Programs Manager Sales & Marketing · London
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Marketing Programs Manager position at BigHand. Understand the key responsibilities, required skills, and the company culture to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 5+ years of experience in leading ABM and webinars, particularly in a B2B tech environment. Use specific examples that demonstrate your project management skills and successful campaigns.
Showcase Your Skills: Make sure to mention your proficiency in marketing automation and CRM tools like Pardot and Salesforce. Highlight any relevant certifications or training that can set you apart from other candidates.
Craft a Compelling Cover Letter: Write a personalised cover letter that reflects your understanding of BigHand's values and mission. Explain how your background aligns with their goals and how you can contribute to their success in the role.
How to prepare for a job interview at BigHand Limited
✨Showcase Your ABM Experience
Make sure to highlight your previous experience with Account-Based Marketing. Be prepared to discuss specific campaigns you've led, the strategies you employed, and the results achieved. This will demonstrate your capability to drive pipeline acceleration and account engagement.
✨Prepare for Webinar Strategy Questions
Since the role involves creating a webinar strategy, think about how you would plan and execute successful webinars. Have examples ready of past webinars you've hosted or participated in, focusing on how they aligned with marketing goals and engaged the audience.
✨Emphasise Collaboration Skills
This position requires cross-functional collaboration, so be ready to discuss how you've worked with different teams in the past. Share examples of how you’ve partnered with sales, product, or other marketing teams to achieve common objectives.
✨Demonstrate Data Management Proficiency
Familiarity with data management is crucial for this role. Be prepared to talk about your experience with marketing automation tools like Pardot and CRM systems like Salesforce. Discuss how you've used data to track KPIs and improve program effectiveness.
