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- Tasks: Analyse marketing campaigns and improve digital product performance.
- Company: Join Leeds Building Society, dedicated to making home ownership accessible since 1875.
- Benefits: Enjoy hybrid working, annual bonuses, generous holiday, and a supportive culture.
- Why this job: Make a real impact in a purpose-driven environment with a focus on community.
- Qualifications: Experience in product marketing analysis, Google Analytics, and strong analytical skills required.
- Other info: Inclusive workplace with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We’ve been helping our members save for their future and buy a home of their own since 1875. By joining us, you’ll play a big role in helping us to put home ownership within reach of more people, generation after generation. It’s a purpose that drives everything we do and one we’re proud of. And you can play your part too, we are looking for a new Senior Digital Analyst ideally with an agency background and experience of product analytics to join our dedicated Digital Channels team. This is an exciting new role in which you’ll have the opportunity to make a real difference and see the impact you’re making.
We’re looking for a new Senior Digital Analyst to perform in-depth analysis of the performance of our marketing campaigns for our digital products and services. Covering digital sales performance, customer analytics, digital acquisition and attribution performance and web analysis you will identify areas of opportunity to improve the performance of all of our digital products and services. You’ll also interpret complicated data, formulating hypothesis and conveying concise analysis to internal stakeholders, helping them make better informed decisions. You’ll be a strong team player with excellent communication skills and the ability to liaise effectively with internal clients. Ultimately, we’ll want our clients to feel you’ve helped facilitate the right choice. You’ll bring good commercial awareness and strategic skills with the ability to work well in a cross-functional, multi-discipline environment.
It’s an exciting time for us here at Leeds Building Society and a great time to join our team as we expand the reach and impact of Digital within the Society.
What will you bring to the role?
- Strong experience of product marketing campaign analysis using Google Analytics, ideally within an agency setting
- Experience of acquisition, attribution and ecommerce, with use of Big Query and SQL
- Strong knowledge of website monitoring and evaluation tools, including AB testing and conversion optimisation
- Knowledge of ContentSquare (or equivalent)
- Extensive experience within a fast-paced digital focused environment. This should include analysis, hypothesis formation, dashboard preparation, stakeholder management and presentation
- Investigative mind-set with excellent analytics skills
- Advanced data manipulation but strong ability to present data in a way that is simple to interpret for a non-technical audience
And in return, you’ll get the best from us:
- An annual colleague bonus of up to 12%
- Hybrid working with 60% of your time at home
- Matched pension contributions of up to 10%
- 26 days holiday, plus bank holidays and holiday purchase scheme of up to 5 days each year
- Colleague Mortgage and Saver products
- Electric vehicle scheme/ Cycle to Work scheme
- 2 days’ volunteering per year
We’ll give you a place to belong with the support to learn, develop and shape a meaningful career.
Why choose Leeds Building Society?
Our business is centred around our people. Our colleagues are at the heart of everything we do and we’re extremely proud of our Inclusive Employers Gold accreditation in 2023. We’re committed to equal opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. You’ll be joining a truly purpose-focused culture which helped us win the Leading with Purpose award at the 2023 Business Culture Awards. This recognises the progress we’re making to embed our purpose with our colleagues, and the actions we’ve taken to put home ownership within reach of more people, generation after generation.
Why wait? Apply now. We’d love to hear from you. But don’t wait around - we may close the advert early and we’d hate for you to miss out. Leeds Building Society is devoted to creating a culture and workplace that is representative of the communities we serve. If you’d like to work with us but are unsure if you meet the full criteria for a role, please contact the recruiter as we’d like to find out more about the skills and experience that you could bring to the Society. We’re committed to supporting you to be at your best and if you’d like to discuss any reasonable adjustments, please reach out to us.
Senior Digital Analyst in Leeds employer: Leeds Building Society
Contact Detail:
Leeds Building Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Analyst in Leeds
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as Google Analytics, Big Query, and SQL. Having hands-on experience or even a project to showcase your skills with these tools can set you apart from other candidates.
✨Tip Number 2
Prepare to discuss your previous experiences in product marketing campaign analysis. Think of specific examples where your insights led to improved performance, as this will demonstrate your ability to make a real impact in the role.
✨Tip Number 3
Brush up on your communication skills, especially how to present complex data in a simple way. You might be asked to explain your analysis to non-technical stakeholders, so practice conveying your findings clearly and concisely.
✨Tip Number 4
Show your enthusiasm for the company's purpose and values during your interactions. Research Leeds Building Society's initiatives and be ready to discuss how your personal values align with their mission to help people achieve home ownership.
We think you need these skills to ace Senior Digital Analyst in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in product marketing campaign analysis, particularly with Google Analytics. Emphasise any agency background and relevant skills in acquisition, attribution, and e-commerce.
Craft a Compelling Cover Letter: In your cover letter, express your passion for helping others achieve home ownership. Mention specific examples of how your analytical skills have led to improved digital product performance in previous roles.
Showcase Your Technical Skills: Clearly outline your proficiency with tools like Big Query, SQL, and website monitoring tools. Provide examples of how you've used these tools to drive results in a fast-paced digital environment.
Prepare for the Interview: Be ready to discuss your investigative mindset and how you approach data analysis. Think of examples where you've presented complex data in an easily digestible format for non-technical stakeholders.
How to prepare for a job interview at Leeds Building Society
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analysis to drive marketing campaign performance. Highlight your experience with tools like Google Analytics and SQL, and be ready to explain how you interpret complex data for non-technical stakeholders.
✨Demonstrate Your Team Player Attitude
Since the role requires effective communication with internal clients, share instances where you've successfully collaborated with cross-functional teams. Emphasise your ability to work in a fast-paced environment and how you contribute to team success.
✨Prepare for Hypothesis Formation
Expect questions on how you formulate hypotheses based on data insights. Be ready to discuss your investigative mindset and provide examples of how your hypotheses have led to actionable recommendations in previous roles.
✨Understand Their Purpose
Familiarise yourself with Leeds Building Society's mission to help people achieve home ownership. Be prepared to articulate how your skills and experiences align with their purpose and how you can contribute to their goals as a Senior Digital Analyst.
