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- Tasks: Create engaging publicity images and manage campaigns across various genres.
- Company: Join a leading Media and Entertainment division at ITV, shaping viewer experiences.
- Benefits: Enjoy flexible working options, creative freedom, and opportunities for travel.
- Why this job: Be part of innovative campaigns that influence media and connect with diverse audiences.
- Qualifications: Experience in picture publicity, strong industry contacts, and proficiency in Adobe Photoshop required.
- Other info: Expect weekend and evening work during programme launches; travel abroad may be necessary.
The predicted salary is between 36000 - 60000 £ per year.
The role involves creating dynamic, eye-catching and engaging publicity images and managing picture publicity campaigns to support the strategy of the Media and Entertainment division and reflect changing viewer behaviour. This role will work across genres including entertainment, reality, factual, sport, and drama programming.
Main responsibilities:
- Manage picture publicity campaigns across all genres, including devising concepts and creative for key publicity visuals, commissioning photographers and other freelancers, talent approvals, editing, and captioning.
- Plan and execute a picture publicity strategy for each campaign in line with the wider M&E objectives.
- Understand how to use photography as a news story and generate positive headlines from imagery.
- Create moodboards, pitch documents, and creative decks for stakeholders for picture publicity campaign shoots.
- Incorporate new technologies into campaigns, delivery, and planning.
- Maintain a wide network of contacts to encourage new talent.
- Manage the production process on publicity shoots, including presenting ideas to stakeholders, booking and briefing freelancers, managing photoshoots, and overseeing post-production and delivery.
- Take delivery of imagery, resize, crop, caption, and prepare for wider release.
- Create press packs in Keynote and/or Google Workspace for internal and external usage.
- Collaborate with marketing, social, creative, and publicity teams as well as production and commissioning teams to devise cohesive and innovative picture publicity campaigns.
- Work closely with the marketing team on programme launches and events, including event branding and photo opportunities.
- Construct appropriate picture opportunities for content creation as required.
- Generate ideas for wider activations and understand what works for the media group.
- Work closely with Producers to ensure top-quality photography is delivered for programming not supported by a picture publicity campaign shoot.
- Manage logistics and photographers for red carpet photocalls and events.
- Manage talent and their teams during publicity shoots and the talent approval process.
- Upload imagery to the ITV Picture Publicity website and internal archives.
- Field and answer picture publicity enquiries from both internal and external stakeholders.
- Cover absences of others on the Picture Publicity team when they are on annual leave.
- Work with influencers and content creators to facilitate the creation of digital assets for publicity campaigns.
Unusual Challenges/Circumstances:
- Extensive travel abroad.
- Weekend and evening work, especially when relevant programmes are on air.
Skills you'll need (minimum criteria):
- The ability to recognise good picture-led news stories and deliver relevant imagery to print and digital media.
- Excellent relevant contacts across print and digital media.
- Proficient in Adobe Photoshop with extensive experience in editing, captioning, and prepping images for release.
- Proven experience working with Talent in photo shoot and on-set environments.
- Demonstrable experience in managing picture publicity campaigns and photo shoot production.
- Demonstrable creative and strategic thinking with excellent personal and communication skills.
Other things we're looking for (key criteria):
- The ability to remain highly focused and flexible whilst working under pressure and managing multiple projects simultaneously.
- Highly articulate and informed.
- Keen interest in and understanding of the media industry and innovations in picture publicity.
Picture Publicity Manager employer: ITV
Contact Detail:
ITV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Picture Publicity Manager
✨Tip Number 1
Network, network, network! Reach out to professionals in the media and entertainment industry, especially those who have experience in picture publicity. Attend industry events or webinars to make connections that could lead to job opportunities.
✨Tip Number 2
Stay updated on the latest trends in photography and publicity campaigns. Follow relevant blogs, social media accounts, and industry news to understand what works best in engaging audiences and generating headlines.
✨Tip Number 3
Create a portfolio showcasing your best work in picture publicity. Include examples of moodboards, pitch documents, and any successful campaigns you've managed. This will demonstrate your creative abilities and strategic thinking to potential employers.
✨Tip Number 4
Familiarise yourself with Adobe Photoshop and other editing tools if you haven't already. Being proficient in these programs is crucial for the role, so consider taking online courses or tutorials to enhance your skills before applying.
We think you need these skills to ace Picture Publicity Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing picture publicity campaigns and working with photographers. Include specific examples of successful projects that demonstrate your ability to create engaging visuals.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the media industry and your understanding of viewer behaviour. Mention how your skills align with the role's requirements, particularly in creating dynamic imagery and managing publicity strategies.
Showcase Your Creativity: If possible, include a portfolio or links to previous work that showcases your ability to generate positive headlines through imagery. Highlight any innovative campaigns you've worked on and how they contributed to the overall success of a project.
Research ITV and Their Campaigns: Familiarise yourself with ITV's recent programmes and their publicity strategies. This knowledge will help you tailor your application and demonstrate your understanding of the company's objectives and how you can contribute to them.
How to prepare for a job interview at ITV
✨Showcase Your Creative Portfolio
Bring along a selection of your best work that demonstrates your ability to create dynamic and engaging publicity images. Be prepared to discuss the concepts behind your visuals and how they contributed to successful campaigns.
✨Understand the Role's Requirements
Familiarise yourself with the specifics of managing picture publicity campaigns across various genres. Be ready to discuss how your experience aligns with the responsibilities outlined in the job description, particularly in entertainment, reality, and drama programming.
✨Network and Build Relationships
Highlight your existing contacts within the media industry, especially photographers and designers. Discuss how you can leverage these relationships to enhance picture publicity campaigns and bring in new talent.
✨Demonstrate Your Technical Skills
Be prepared to talk about your proficiency in Adobe Photoshop and your experience with editing and prepping images for release. You might even want to mention any innovative technologies you've used in past campaigns to show you're up-to-date with industry trends.
