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- Tasks: Join our team to optimise marketing operations and drive analytics for growth.
- Company: MRI Software is a leading provider of innovative software solutions for the real estate industry.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team making a real impact in the tech-driven real estate market.
- Qualifications: 3+ years in B2B marketing or sales operations; strong analytical and technical skills required.
- Other info: This role is based in London and requires an EU work permit.
The predicted salary is between 28800 - 48000 £ per year.
MRI Software LLC is a leading provider of innovative software solutions for the global real estate industry. MRI delivers a comprehensive and truly configurable solution, from property-level management and accounting to the most complex, long-range financial modeling and analytics for both the commercial and multifamily real estate markets. As a leading provider of real estate enterprise software applications and hosted solutions, MRI leverages over 50 years of business experience to develop long-term successful relationships with its clients.
OVERVIEW: MRI Software is seeking an experienced, hands-on marketing operations lead to help build and scale a centralized EMEA marketing operations function. This role will be an integral part of the go-to-market team, building the analytics and reporting foundation for EMEA to hit growth goals. This role also will streamline operations, ensure tech stacks and dashboards work seamlessly, maintain data and deliver lead and pipeline analytics. They will work with MRI’s executive management, marketing, finance, and revenue operations. The marketing operations coordinator candidate needs to have a proven record of scaling marketing operations in a high-tech environment.
RESPONSIBILITIES:
- Partner with marketing, finance and sales teams to maintain an accurate view of marketing performance
- Lead the ongoing process of building and developing our database to ensure data can be easily segmented, analyzed and targeted
- Maintain campaign tracking and analytics to make recommendations on how to improve metrics overall performance with a focus on conversion optimization
- Optimize lead handoff workflows track relevant outreach activities with SDR and Sales
- Assist with list uploads, contact data augmentation, and overall list/contact quality
- Develop and deliver a regular cadence of reporting to GTM stakeholders and executive leadership, on the status of demand generation programs, marketing program ROI, new logo customer acquisition, and product expansion growth
- Monitor and review the funnel and pipeline metrics weekly to ensure quality and accuracy
- Implement best practices and standardization of sales & marketing processes leveraging efficiency and scalability
- Support ad hoc pipeline and data requests
REQUIREMENTS:
- 3+ years B2B marketing or sales operations experience; familiarity with real estate industry and/or software marketing a plus
- Experience with: Data (data analytics, data management, databases)
- Processes
- Marketing Automation (Pardot knowledge a plus)
- CRM (Salesforce knowledge)
- Account Based Marketing (6sense a plus)
- Strong technical and analytical skills
- Goal-oriented towards key metrics including pipeline impact (creation and acceleration)
- Built and managed dashboards that have pulled from multiple data sources
- Strong process and analytical skills to identify inefficiencies and drive improvements
- Demonstrated cross-functional experience across sales and marketing stakeholders
- Proactive, problem-solving skills
- Effective time management skills and comfort juggling fast-paced environment
- BA/BS degree in Marketing, Analytics, Computer Science, or equivalent field experience
Marketing Operations Coordinator/Analyst employer: MRI Software
Contact Detail:
MRI Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Coordinator/Analyst
✨Tip Number 1
Familiarise yourself with the latest marketing automation tools, especially Pardot and Salesforce, as these are crucial for the role. Demonstrating your knowledge of these platforms during networking or interviews can set you apart from other candidates.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics you've improved and how you achieved those results.
✨Tip Number 3
Network with professionals in the real estate software industry. Attend relevant events or webinars to connect with potential colleagues and learn more about the challenges they face, which can help you tailor your approach when applying.
✨Tip Number 4
Prepare to discuss your experience in cross-functional collaboration. This role requires working closely with marketing, finance, and sales teams, so having concrete examples of successful teamwork will demonstrate your fit for the position.
We think you need these skills to ace Marketing Operations Coordinator/Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Marketing Operations Coordinator/Analyst position. Understand the key responsibilities and requirements, especially the emphasis on data analytics and marketing automation.
Tailor Your CV: Customise your CV to highlight relevant experience in B2B marketing or sales operations. Focus on your technical skills, particularly in data management and marketing automation tools like Pardot and Salesforce, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of MRI Software's mission and how your background aligns with their needs. Mention specific examples of how you've successfully scaled marketing operations in previous roles.
Highlight Analytical Skills: In both your CV and cover letter, emphasise your analytical skills and experience with data-driven decision-making. Provide examples of how you've used data to improve marketing performance and drive growth.
How to prepare for a job interview at MRI Software
✨Know Your Metrics
As a Marketing Operations Coordinator/Analyst, you'll need to demonstrate your understanding of key performance indicators. Be prepared to discuss how you've used data analytics to drive marketing performance and improve conversion rates in previous roles.
✨Familiarise Yourself with Tools
Make sure you have a good grasp of the marketing automation tools and CRM systems mentioned in the job description, such as Pardot and Salesforce. Being able to speak confidently about your experience with these platforms will show that you're ready to hit the ground running.
✨Showcase Cross-Functional Collaboration
This role requires working closely with various teams, including marketing, finance, and sales. Prepare examples of how you've successfully collaborated across departments in the past, highlighting your communication skills and ability to align different stakeholders towards common goals.
✨Prepare for Problem-Solving Questions
Expect questions that assess your problem-solving abilities, especially in fast-paced environments. Think of specific challenges you've faced in previous roles and how you approached them, focusing on the outcomes and improvements you achieved.
