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- Tasks: Lead tours, manage visitor experiences, and engage with guests at the brewery.
- Company: Join Guinness Open Gate Brewery, a vibrant hub for brewing, food, and culture in Covent Garden.
- Benefits: Enjoy flexible working options, competitive rewards, bonuses, and gym subsidies.
- Why this job: Be part of a dynamic team celebrating beer culture and connecting with diverse audiences.
- Qualifications: Passion for beer, experience in marketing, and strong audience engagement skills required.
- Other info: Work in a historic setting with opportunities for personal growth and community impact.
The predicted salary is between 36000 - 60000 £ per year.
Location: Covent Garden, London
Full time, Permanent
About Us
The Guinness Open Gate Brewery London is a new Guinness neighbourhood in London that will inspire the best in brewing, food, retail, and culture. Covering 52,000 square feet of heritage buildings and a central courtyard in the historic brewing quarter in Covent Garden, GOGBL will become a key growth driver for Guinness, enhancing brand relevance and saliency among a new generation of drinkers.
Guinness is the biggest market globally, experiencing exceptional growth and cultural significance, with a 50% increase in value since 2019, marking the largest in its 264-year history.
Key Features of the Site
- Iconic Guinness Gates as the main entrance, creating a significant cultural impact in London.
- Restaurants, taproom, and bars offering world-class food and beer.
- An all-weather historic courtyard with a premier bar experience.
- Retail spaces, including collaborations for exclusive items.
- A bespoke 5th-floor glass rooftop for dining and views of London.
- Brewery and beer tasting tours.
- A cultural events space equipped for world-class meetings and conferences.
About the Role
The successful candidate will serve as a friendly ambassador of Guinness Open Gate Brewery London, working closely with the Head of Experience to lead tour guide teams, oversee training, and manage visitor experiences. The role involves engaging with visitors, trade representatives, and the public, including evenings and weekends.
Responsibilities include managing visitor experiences, developing content and scripts, liaising with brewery operations for beer supplies, scheduling tours, training guides, ensuring customer satisfaction, and managing site visits from Diageo personnel and event teams.
Responsibilities
- Represent the Guinness brand passionately and authentically.
- Host events and training sessions to showcase the brewery's beer portfolio.
- Deliver tours for VIPs, trade guests, and consumers.
- Engage with beer drinkers and build genuine connections.
- Utilize social media to promote activities and connect with the beer community.
- Build strong relationships within sales and marketing teams, supporting brand inductions and innovations.
- Support commercial planning and identify sales growth opportunities.
- Adhere to health and safety guidelines and manage stakeholder relationships.
- Operate within budget, ensure ROI, and handle expense claims.
Role Requirements
- Passion for beer and beer culture.
- Experience in experiential marketing or similar fields.
- Ability to engage and captivate audiences.
- Deep understanding of brewing processes.
- Flexibility to work nights and weekends.
- Self-motivated with project management skills.
- Driven, multitasker, and competitive spirit.
Working with Us
We value flexibility and offer various working arrangements, including part-time and remote options. Our benefits include competitive rewards, merit increases, bonuses, gym subsidies, pension schemes, and share options.
Our purpose is to celebrate life daily, everywhere. We foster an inclusive culture where everyone feels valued and listened to, reflecting our commitment to diversity and inclusion. Join us to be part of an organization that values different backgrounds, skills, and perspectives, helping us build an inclusive environment across all levels and communities.
Senior Experience Ambassador, Guinness Open Gate Brewery London employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Experience Ambassador, Guinness Open Gate Brewery London
✨Tip Number 1
Familiarise yourself with the Guinness brand and its history. Understanding the cultural significance of Guinness and its brewing processes will help you engage authentically with visitors and showcase your passion during interviews.
✨Tip Number 2
Network within the beer community and attend events related to beer culture. Building connections with industry professionals can provide insights into the role and may even lead to referrals, increasing your chances of landing the job.
✨Tip Number 3
Demonstrate your experience in experiential marketing by sharing specific examples of past projects or events you've managed. Highlighting your ability to create engaging experiences will resonate well with the hiring team.
✨Tip Number 4
Showcase your social media skills by creating content that promotes beer culture and engages audiences. This will not only demonstrate your creativity but also align with the role's requirement to connect with the beer community online.
We think you need these skills to ace Senior Experience Ambassador, Guinness Open Gate Brewery London
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements of the Senior Experience Ambassador position. Tailor your application to highlight relevant experiences that align with the role.
Craft a Compelling CV: Ensure your CV showcases your passion for beer culture and any experience in experiential marketing. Highlight specific achievements that demonstrate your ability to engage audiences and manage visitor experiences.
Write a Personalised Cover Letter: In your cover letter, express your enthusiasm for the Guinness brand and the Open Gate Brewery. Share personal anecdotes or experiences that illustrate your connection to beer culture and your skills in engaging with diverse audiences.
Showcase Your Social Media Skills: Mention any experience you have with social media, especially in promoting events or engaging with communities. Provide examples of how you've successfully used social media to connect with audiences, as this is crucial for the role.
How to prepare for a job interview at Diageo
✨Show Your Passion for Beer
Make sure to express your enthusiasm for beer and beer culture during the interview. Share personal experiences or stories that highlight your love for brewing and how it connects with the role of a Senior Experience Ambassador.
✨Demonstrate Engagement Skills
Prepare to showcase your ability to engage and captivate audiences. You might want to practice delivering a short tour or presentation about Guinness, focusing on how you would connect with visitors and create memorable experiences.
✨Highlight Your Project Management Experience
Since the role involves managing visitor experiences and scheduling tours, be ready to discuss your project management skills. Provide examples of how you've successfully managed events or teams in the past, particularly in fast-paced environments.
✨Familiarise Yourself with the Brand
Research the Guinness brand thoroughly before the interview. Understand its history, values, and current initiatives. This knowledge will help you articulate how you can contribute to enhancing brand relevance and saliency among new generations of drinkers.
