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For Companies At a Glance
- Tasks: Lead SEM campaigns to boost traffic and conversions using data-driven strategies.
- Company: Join Clinked, a dynamic team focused on empowering collaboration through innovative tools.
- Benefits: Enjoy flexible working options, competitive salary, and support for professional development.
- Why this job: Shape digital marketing efforts and drive user growth in a collaborative, innovative environment.
- Qualifications: Bachelor's degree in Marketing or related field; 3 years of SEM experience required.
- Other info: Passionate about search marketing? We want to hear from you!
The predicted salary is between 28800 - 48000 £ per year.
As our Performance SEM Strategist, you’ll spearhead search engine marketing programs to drive high-intent traffic, conversions, and long-term ROI. You’ll partner with cross-functional teams—analytics, creative, product—to design holistic SEM strategies and continuously optimize campaign performance using data-driven insights.
Develop and execute SEM campaigns across Google Ads, Bing Ads, PLAs, and YouTube. Undertake deep keyword research, competitor analysis, and audience segmentation to identify growth opportunities.
Key Responsibilities
- SEM Strategy & Campaign Planning: Develop and execute SEM campaigns across Google Ads, Bing Ads, PLAs, and YouTube. Conduct keyword research, competitor analysis, and audience segmentation to find growth opportunities.
- Performance Optimization & Analytics: Monitor CPC, CTR, CPA, ROAS, conversion rates; perform A/B and multivariate testing. Optimize bids, budgets, ad copy, and landing pages.
- Reporting & Insights: Provide regular performance reports and insights to leadership. Identify new channels, tactics, and automation opportunities.
- Cross-Functional Collaboration: Work with UX, product, and development teams to improve campaign and landing page alignment. Mentor SEM Analysts and develop scalable processes.
- Innovation & Learning: Stay updated on SEM trends, tools, and platform updates; introduce new tactics and automation techniques.
Requirements
- Must-have: Bachelor’s degree in Marketing, Business, Analytics, or related field. At least 3 years of direct SEM experience with proven success. Hands-on experience with Google Ads, Bing Ads, Analytics, and bid-management tools (e.g., Search Ads 360, Marin, Skai). Strong analytical skills: Excel proficiency, familiarity with tracking and reporting software. Excellent communication skills, able to present and interpret data effectively.
- Nice-to-have: Google Ads/Bing certifications. Experience with PLAs, YouTube ads, and multichannel campaigns. Knowledge of CRO, UX, and landing page optimization techniques.
Benefits & Culture
- Competitive salary and performance bonuses
- Flexible working options (remote/hybrid)
- Support for professional development (certifications, conferences)
- Collaborative, data-driven environment focused on innovation and growth
At Clinked, you’ll join a dynamic team dedicated to empowering collaboration through intuitive tools. If you’re passionate about search marketing, data, and ROI, we want to hear from you! Please share your resume, successful campaign examples, and relevant certifications.
Performance SEM Specialist employer: Clinked.com
Contact Detail:
Clinked.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance SEM Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in SEM and digital marketing. This will not only help you during interviews but also demonstrate your passion for the field and your commitment to staying updated.
✨Tip Number 2
Network with professionals in the SEM industry, especially those who work at companies similar to ours. Attend relevant webinars or local meetups to make connections that could provide insights or even referrals.
✨Tip Number 3
Prepare to discuss specific SEM campaigns you've managed in the past. Be ready to share metrics and outcomes, as well as the strategies you employed to achieve success, showcasing your analytical skills.
✨Tip Number 4
Demonstrate your ability to collaborate with cross-functional teams by preparing examples of how you've worked with analytics, creative, or product teams in previous roles. This will highlight your teamwork skills, which are crucial for this position.
We think you need these skills to ace Performance SEM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant SEM experience, particularly with Google Ads and Bing Ads. Include specific metrics from past campaigns to demonstrate your success in driving traffic and conversions.
Craft a Compelling Cover Letter: In your cover letter, express your passion for search marketing and data-driven strategies. Mention how your skills align with the responsibilities outlined in the job description, such as performance optimisation and cross-functional collaboration.
Showcase Relevant Campaign Examples: Include examples of successful SEM campaigns you've managed. Detail the strategies you employed, the results achieved, and any innovative tactics you introduced. This will help illustrate your hands-on experience and analytical skills.
Highlight Continuous Learning: Mention any certifications or training related to SEM, Google Ads, or analytics tools. Emphasise your commitment to staying updated on industry trends and your eagerness to implement new tactics and automation techniques.
How to prepare for a job interview at Clinked.com
✨Showcase Your SEM Expertise
Be prepared to discuss your previous SEM campaigns in detail. Highlight specific strategies you implemented, the tools you used, and the results you achieved. This will demonstrate your hands-on experience and understanding of the role.
✨Know Your Numbers
Familiarise yourself with key performance metrics such as CPC, CTR, CPA, and ROAS. Be ready to explain how you've optimised these metrics in past roles and how you would approach them for the company’s campaigns.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working with various teams, prepare examples of how you've successfully collaborated with analytics, creative, or product teams in the past. This will show your ability to work well in a team-oriented environment.
✨Stay Updated on Industry Trends
Research the latest trends in SEM and be ready to discuss them during your interview. Mention any new tactics or tools you’ve recently learned about and how they could benefit the company's SEM strategy.
