Digital Marketing Specialist - Rental

At Klipboard, we’ve introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work.

Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade – wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients including wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively.

We’re hiring a Digital Marketing Specialist to accelerate demand generation for our Rental products — particularly inspHire and Current RMS — across international markets. This is a performance-driven role focused on driving pipeline through paid channels, SEO, and conversion optimisation across key geographies including the UK, US, Australia, South Africa, and Europe. You’ll work closely with product marketers, content creators, and our in-house paid media team to execute full-funnel digital campaigns that attract the right audience and convert them into high-quality leads.

• Plan and execute digital marketing campaigns for Rental products across Google Ads, LinkedIn Ads, and Facebook.
• Drive pipeline growth through paid demand gen campaigns tailored to each region.
• Collaborate with our central paid media team to localise ad copy, audiences, and offers.
• Manage and optimise website pages and landing pages in partnership with the web team to improve conversion rates.
• Monitor campaign performance and report on pipeline impact (MQLs, SQLs, CPL, CAC).
• Coordinate with content and SEO teams to enhance organic visibility for Rental search terms.
• Run A/B tests on creatives, CTAs, and offers to improve ROI.
• Build and maintain campaign assets in HubSpot (forms, workflows, tracking, etc.).

• 2–4 years of hands-on digital marketing experience (preferably in B2B SaaS).
• Strong knowledge of paid media platforms (Google, LinkedIn, Meta).
• Experience with HubSpot, CMS tools, and campaign tracking.
• Analytical mindset — confident with metrics like CPL, ROAS, MQL-SQL conversion.
• Bonus: Familiarity with the Rental, Events, or Equipment Hire industry.
• Comfortable working independently across multiple regions.

As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other’s differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognise the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation.

If you require any help, adjustments and/or support during the interview and offer process then please advise our TA or HR team. Research shows that women and other underrepresented groups are less likely to apply for a role unless they meet every listed requirement. However, we recognise that skills and experience come in many forms, and we encourage you to apply even if you don’t meet every criterion. If you are passionate about this role and believe you have the right mindset and transferrable skills, we would love to hear from you!