VP Platform Marketing - Content

Get AI-powered advice on this job and more exclusive features. Job Description At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what is all about. We’re seeking a future team member for the role of VP Platform Marketing – Content to join our Product Marketing team. This role is in London and is Hybrid. (4 days) In this role, you’ll make an impact in the following ways: Drive commercial success of BNY’s platforms business by creating and executing marketing content strategies aligned with business priorities. Collaborate with product teams to understand the roadmap, develop messaging and positioning, and create go-to-market content strategies with a focus on category thought leadership. Plug into broader marketing content initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of content and thought leadership marketing campaigns. Responsibilities Can Include Develop and execute marketing content strategies that align with our platform GTM support business priorities, with a focus on setting clear goals and quantifying commercial impact. Build product positioning and messaging that resonates with clients and the market to highlight our differentiation. Collaborate with business partners including product development, sales and relationship management teams whilst also collaborating closely with specialist marketing functions and communications teams to execute deliverables. To be successful in this role, we’re seeking the following: Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred. Relevant years of experience in product marketing, with a strong track record of success in the financial services industry. Proven ability in supporting the development and execution of comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning. Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization. Understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services. Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution. Candidates with a sound understanding of the investment ecosystem and knowledge of asset servicing, custody and fund administration is preferable. At BNY, our culture speaks for itself. Here’s a few of our awards: America’s Most Innovative Companies, Fortune, 2024 World’s Most Admired Companies, Fortune 2024 Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024 Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024 “Most Just Companies”, Just Capital and CNBC, 2024 Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024 Bloomberg’s Gender Equality Index (GEI), 2023 Our Benefits And Rewards BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. BNY is an Equal Employment Opportunity/Affirmative Action Employer – Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. 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