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- Tasks: Lead product innovation and manage new product development from concept to launch.
- Company: Join Aromatherapy Associates, a pioneer in essential oils with a commitment to wellness and sustainability.
- Benefits: Enjoy a collaborative culture, flexible work options, and the chance to make a real impact.
- Why this job: Be part of a brand that values creativity and consumer focus while driving meaningful change.
- Qualifications: 7+ years in NPD within beauty; strong project management and creative skills required.
- Other info: Must commute 2-3 days a week to our Brentford office; diversity and inclusion are core values.
The predicted salary is between 43200 - 72000 £ per year.
Reporting to: Global Head of Brand and Innovation
About AA:
For 40 years, Aromatherapy Associates has been a pioneer in harnessing the therapeutic power of essential oils. Founded in 1985 by Geraldine Howard & Sue Beechey – trained by renowned aromatherapist Micheline Arcier – our mission has remained unchanged: to share the profound benefits of aromatherapy for both mind and body.
Our award-winning blends, hand-crafted in our London laboratory, combine potent essential oils with active botanicals to create transformative body and skincare innovations. Available in over 50 markets through spa, retail, e-commerce, and distributor partners, we continue to lead the industry with expertise and passion.
Guided by Geraldine’s belief that “it’s more than just a business, it’s a way of life,” we are committed to sustainability, ethical sourcing, and supporting global community projects. Our mindful approach ensures that every product nurtures both people and the planet.
Overview of the role:
As a Senior Product Manager, you will play a pivotal role in shaping the future of Aromatherapy Associates. You will lead the end-to-end development and delivery of all our new products and gift sets, while also driving key elements of our brand refresh project.
In this high-impact position, you will be responsible for executing the NPD plan, overseeing cross-functional project delivery, and managing the full product development cycle – from initial brief to launch. Your remit will include artwork and design, critical path ownership, stage gate process management, and control of costs and budgets. Ensuring the timely launch of innovative, consumer-centric products will be at the heart of your role.
Key Responsibilities:
- Innovation Pipeline: Develop a 3-year innovation roadmap with the Global Head of Brand and Innovation, driving profitable growth while maintaining B-Corp credentials.
- Product Strategy & NPD: Lead new product development from concept to launch, managing CPAs, mitigating risks, and ensuring timely execution.
- Brand Refresh: Work on the reformulation, redesign, and repackaging of existing ranges while launching new products.
- Stage Gate & Budget Management: Oversee Stage Gate approvals, ensuring COGs, RRPs, and margins align with financial targets. Manage the NPD budget with monthly reporting.
- Cross-Functional Leadership: Collaborate with brand, commercial, and operations teams to optimize product strategy, pricing, and assortment.
- Artwork & Packaging: Lead the development and approval of artwork, packaging copy, and claims.
- Stakeholder & Supplier Management: Oversee external partners to ensure high-quality execution.
- Meetings & Reporting: Chair weekly NPD marketing meetings, present updates in leadership meetings, and use data insights to refine NPD strategies.
- Market & Consumer Insights: Leverage data, trends, and competitor analysis to inform innovation and product strategy.
Person Specification:
As a Senior Product Manager, you will bring strong leadership, strategic vision, and a deep understanding of the consumer. You are relentless in driving best-in-class innovation, with an unwavering focus on commercial success. Passionate about continuous growth, you make every decision with the consumer at its core – ensuring impactful products that drive sales and brand excellence.
Our Ideal Candidate:
- Experience: Over 7 years in new product development ideally within the beauty and personal care sector, with a proven track record of successful product concepts.
- Strategic Thinking: Ability to analyse market trends and identify opportunities to drive performance.
- Project Management: Hands-on experience managing cross-functional CPA projects, consistently delivering innovative luxury products on time and within budget.
- Product Lifecycle Knowledge: Strong understanding of end-to-end product lifecycle functions, combined with a proactive and self-driven approach.
- Stage Gate Process: Proven experience independently executing the stage gate process for product development.
- Commercial Acumen: Strong understanding of market dynamics and consumer behaviour, with the ability to drive product profitability and growth by aligning initiatives with commercial goals.
- Stakeholder Management: Skilled in building and maintaining strong relationships with internal and external stakeholders, including agencies and suppliers, to ensure collaboration and alignment throughout the product development process.
- Creative Skills: Strong capabilities in developing concepts, crafting packaging briefs, and writing product copy.
- Budget Management: Experience in effectively managing and monitoring NPD budgets.
- Collaboration & Negotiation: Excellent collaboration skills and strong negotiation abilities.
- Problem-Solving & Attention to Detail: Proactive problem solver with exceptional attention to detail.
- Passion for the Brand: Genuine enthusiasm for aromatherapy and wellness.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Wellness and Fitness Services
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Senior Product Manager employer: Aromatherapy Associates
Contact Detail:
Aromatherapy Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager
✨Tip Number 1
Familiarize yourself with the aromatherapy industry and Aromatherapy Associates' product offerings. Understanding their unique selling points and brand values will help you align your experience with their mission during discussions.
✨Tip Number 2
Highlight your project management skills by preparing examples of successful product launches you've led. Be ready to discuss how you managed cross-functional teams and navigated challenges to deliver on time and within budget.
✨Tip Number 3
Showcase your creative thinking by bringing innovative product ideas to the table. Think about how you can contribute to their brand refresh initiative and be prepared to share concepts that resonate with their target audience.
✨Tip Number 4
Demonstrate your passion for wellness and aromatherapy. Share personal experiences or insights that connect you to the brand's ethos, as this will help you stand out as a candidate who truly understands and values their mission.
We think you need these skills to ace Senior Product Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in new product development and project management within the beauty and personal care sector. Use specific examples that demonstrate your success in delivering innovative products on time and within budget.
Craft a Compelling Cover Letter: In your cover letter, express your passion for aromatherapy and wellness. Discuss how your background aligns with the company's values and mission, particularly in relation to sustainability and community support.
Showcase Your Project Management Skills: Emphasize your hands-on experience with cross-functional project management. Provide examples of how you've successfully managed multiple projects simultaneously, focusing on your ability to mitigate risks and ensure timely delivery.
Highlight Stakeholder Management Experience: Detail your experience in managing external stakeholders, including design agencies and packaging suppliers. Illustrate how you have effectively communicated and collaborated with various teams to achieve project goals.
How to prepare for a job interview at Aromatherapy Associates
✨Show Your Passion for Aromatherapy
Make sure to express your genuine enthusiasm for aromatherapy and wellness during the interview. Share personal experiences or insights that highlight your connection to the brand's values and mission.
✨Demonstrate Your Project Management Skills
Be prepared to discuss specific examples of how you've successfully managed cross-functional projects in the past. Highlight your experience with the stage gate process and how you ensured timely delivery within budget.
✨Highlight Your Innovation Mindset
Discuss your approach to developing innovative product concepts. Provide examples of how you've identified market trends and consumer insights to drive product development and maintain brand relevance.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience managing external stakeholders, such as design agencies and packaging suppliers. Be ready to share how you effectively communicated project needs and ensured high-quality execution.
