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- Tasks: Lead marketing strategies to position Black Tomato as a luxury travel leader.
- Company: Join a multi-award-winning travel company focused on inspiring remarkable experiences.
- Benefits: Enjoy a creative work culture, collaboration opportunities, and the chance to shape luxury travel marketing.
- Why this job: Be part of a visionary team that values curiosity and genuine connection in the travel industry.
- Qualifications: Extensive experience in digital marketing, especially in luxury travel, with strong leadership skills.
- Other info: Opportunity to mentor a high-performing team and drive impactful marketing initiatives.
The predicted salary is between 43200 - 84000 £ per year.
We are a dynamic and innovative, multi-award-winning travel company. Our purpose is to inspire people with remarkable travel experiences that enrich and transform. At Black Tomato, we are guided by our core values of being curious, humble, and thoughtful in everything we do, fostering a culture of exploration and genuine connection. As we continue to grow in the US market, we are looking for a visionary Head of Marketing to lead our marketing efforts and position our brand as the leader in luxury travel.
Job Overview
The Head of Marketing will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, retention, and revenue growth. This role requires a seasoned marketing leader with a deep understanding of the luxury travel market, brand positioning, and digital marketing strategies and trends. The ideal candidate will have a strong track record in building and growing premium brands, with a focus on growth and engagement.
Key Responsibilities:
- Marketing Strategy: Develop and execute marketing strategies that are tailored to the US market and position Black Tomato as the leader in luxury travel.
- Cross Department Collaboration: Work with heads of various other departments e.g. sales, product and CX departments to align on targets, deliverables and resourcing.
- Client Acquisition: Lead the digital marketing team to deliver strong growth in SEO, paid marketing, social media and improve online conversion across all digital channels.
- Repeat Business: Lead the CRM team and deliver a coordinated retention marketing strategy that is personalised and innovative to grow our repeat client base, increase brand loyalty and improve client LTV.
- Brand Management: Ensure consistency of brand vision across all channels and touchpoints. Work closely with Head of Client Experience to ensure the brand vision is felt throughout all aspects of the client journey.
- Optimize the Customer Journey: Track interactions with our CRM and Data team and work with the Head of Client Experience to develop an astute attribution model that informs retention marketing activity and budgets.
- Partnerships & Collaborations: Identify and establish strategic partnerships to enhance brand presence and grow the business.
- Content Creation & Storytelling: Coordinate the creation of engaging, inspiring, and authentic content that aligns with the brand’s values and speaks to our target audience.
- Budget Management: Manage the marketing budget, ensuring optimal allocation of resources for maximum impact and ROI.
- Team Leadership: Lead and mentor a high-performing marketing team, fostering creativity, collaboration, and accountability.
- Market Trends & Competitor Analysis: Stay ahead of industry trends, competitor activity, and market dynamics to continuously refine the marketing strategy.
Key Requirements:
- Extensive experience in digital and direct marketing, with a focus on the luxury or luxury travel sector.
- A deep understanding of US-based UHNWs and HNWs.
- Proven track record in developing and executing successful marketing strategies and campaigns that drive acquisition and repeat segments.
- Expertise in digital marketing channels, including social media, content marketing, SEO/SEM, and performance marketing.
- Experience with PR and strategic partnerships.
- Exceptional organisational skills to manage multiple campaigns, projects, and deadlines in a fast-paced environment including use of digital project management tools e.g. Asana, Clickup, Trello.
- Strong leadership and team management skills with experience leading cross-functional teams and developing a high-performance culture.
- Experience producing first-class forecasting and MI/BI or board reports.
- Experience managing and appointing agencies.
- Experience managing and planning budgets.
- Experience working in lockstep with sales and client services departments to ensure marketing is agile and effective.
- Excellent communication and presentation skills.
- Passion for
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Head of Marketing employer: Black Tomato
Contact Detail:
Black Tomato Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarize yourself with the luxury travel market by researching current trends and key players. Understanding what sets Black Tomato apart will help you articulate your vision for the brand during discussions.
✨Tip Number 2
Network with professionals in the luxury travel sector, especially those who have experience in digital marketing. Building connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss innovative marketing strategies that align with Black Tomato's core values. Think about how you can leverage storytelling and authentic content to engage high-net-worth individuals.
✨Tip Number 4
Showcase your leadership skills by sharing examples of how you've successfully led cross-functional teams in the past. Highlight your ability to foster collaboration and creativity within a team environment.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Company Culture: Dive deep into Black Tomato's core values of curiosity, humility, and thoughtfulness. Reflect these values in your application to show that you align with their culture.
Highlight Relevant Experience: Emphasize your extensive experience in digital and direct marketing, particularly within the luxury travel sector. Provide specific examples of successful marketing strategies you've developed and executed.
Showcase Leadership Skills: Demonstrate your leadership and team management skills. Share instances where you've led cross-functional teams and fostered a high-performance culture.
Tailor Your Application: Customize your CV and cover letter to reflect the key responsibilities and requirements outlined in the job description. Make sure to address how you can contribute to client acquisition and retention strategies.
How to prepare for a job interview at Black Tomato
✨Showcase Your Vision
As a Head of Marketing, it's crucial to demonstrate your vision for the brand. Prepare to discuss innovative marketing strategies tailored to the luxury travel market and how you plan to position Black Tomato as a leader in this space.
✨Highlight Cross-Department Collaboration
Emphasize your experience in working with various departments like sales and client experience. Be ready to share examples of how you've successfully aligned marketing efforts with other teams to achieve common goals.
✨Demonstrate Digital Expertise
Given the focus on digital marketing, come prepared to discuss your knowledge of SEO, social media, and performance marketing. Share specific campaigns you've led that resulted in significant growth and engagement.
✨Prepare for Budget Management Questions
Budget management is key in this role. Be ready to talk about your experience in managing marketing budgets, optimizing resource allocation, and ensuring maximum ROI from your marketing initiatives.
