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For Companies At a Glance
- Tasks: Lead a dynamic marketing team and create innovative campaigns to attract students.
- Company: Join UKMC, a modern college focused on student success and community outreach.
- Benefits: Enjoy 28 days annual leave, remote GP access, and discounts at hundreds of stores.
- Why this job: Make a real impact in higher education while working in a fast-paced, creative environment.
- Qualifications: Degree in Marketing and 3-5 years of senior marketing experience required.
- Other info: This role requires an enhanced DBS check and promotes inclusive marketing practices.
The predicted salary is between 34000 - 58000 £ per year.
About UKMC
United Kingdom Management College (UKMC) is a modern, student-focused institution offering career-driven programs and strong academic support. We are passionate about connecting with future students, especially through meaningful, community-based outreach. As we grow, we’re looking for enthusiastic individuals who can represent UKMC in the field and build trusted relationships that inspire students to begin their journey with us.
Our brilliant Marketing Department is looking for a visionary new Head to lead the way. Are you an ambitious, strategic marketing leader with a passion for higher education? At UKMC we are seeking a Head of Marketing to drive our brand forward and shape the future of our growing college. This is an exciting opportunity to take the reins of a talented marketing team, develop bold, innovative campaigns, and play a pivotal role in connecting prospective students with our mission of inspiring young people. If you thrive in a fast-paced environment and are ready to make a meaningful impact, we want to hear from you.
Join us and enjoy a host of attractive benefits including:
- Recommend friends and family to work for us and be rewarded with a cash bonus
- Employee Assistance Programme
- Total 28 days annual leave including bank holidays (FTE)
- Christmas Shutdown
- Access to an employee benefits portal, which includes discounts at 100’s of online high street stores, turning points into cash
- 24/7 remote GP appointments
- Claim cash back on medical procedures such as surgery and physiotherapy (after probationary period)
Key Responsibilities:
- Strategy & Leadership
- Develop and execute a comprehensive marketing strategy aligned with business objectives, with a strong emphasis on generating qualified leads.
- Lead and manage the marketing team, fostering a high-performance and innovative culture.
- Define and track key marketing KPIs to measure effectiveness, ROI and budget utilisation.
- Stay ahead of industry trends, competitor activities, and emerging marketing technologies to drive innovation.
- Lead Generation
- Develop and implement high-impact lead generation campaigns across digital and traditional channels to increase student enrolment.
- Optimise marketing funnels and student journeys to improve conversion rates and cost per acquisition.
- Leverage data analytics and marketing automation tools to segment audiences and personalise campaigns.
- Promotion & Campaigns
- Create and oversee promotional campaigns to support sales objectives and college events.
- Collaborate with internal teams to develop compelling marketing content and assets.
- Manage media planning and digital ad spend (e.g., Google Ads, Meta Ads) to drive maximum return on investment.
- Oversee local marketing initiatives to support each campus' unique needs while maintaining group-wide brand consistency.
- Brand Awareness & Positioning
- Build and protect the brand’s reputation, voice, and visual identity across all channels positioning us as a trusted, high-quality childcare provider.
- Oversee PR initiatives, social media, community engagement, and reputation management.
- Conduct regular market research and competitor analysis to inform positioning and messaging.
- Data, Reporting & Insights
- Set and monitor KPIs, producing regular performance reports for senior leadership.
- Use insights to continually refine campaigns, messaging, and targeting strategies.
- Stay informed about education sector trends, competitor activities, and student expectations.
About you:
To excel in this role, you will ideally meet the criteria below:
- Degree qualified in Marketing e.g. Bsc (Hons) Marketing or BA (Hons) (essential)
- Chartered Membership of CIM (desirable)
- 3-5 years of senior marketing experience, within higher education
- Experience scaling marketing efforts across multi-site operations
- Demonstrated success in delivering lead generation campaigns that achieve enrolment growth targets
- Expertise in digital and traditional marketing tools and CRM platforms
- Strong creative skills combined with a performance-driven, analytical mindset
- Excellent project management, communication, and leadership skills
- Committed to inclusive marketing practices that reflect and celebrate the diversity of the students we serve
UK Management College is committed to safeguarding and promoting the welfare of young people and an enhanced DBS check will be required for this role. We are an equal opportunity employer and select staff on merit, irrespective of age, disability, gender reassignment, marriage & civil partnership, race, sex, sexual orientation, religion or belief.
Head of Marketing employer: UK Management College
Contact Detail:
UK Management College Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the higher education marketing sector. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends and challenges in the field.
✨Tip Number 2
Showcase your leadership skills by volunteering for projects that require team management or strategic planning. This will demonstrate your ability to lead a marketing team effectively, which is crucial for the Head of Marketing role.
✨Tip Number 3
Familiarise yourself with UKMC's current marketing strategies and campaigns. Understanding their approach will allow you to propose innovative ideas that align with their goals during interviews.
✨Tip Number 4
Prepare to discuss specific lead generation campaigns you've successfully executed in the past. Be ready to share metrics and outcomes that highlight your impact on enrolment growth, as this is a key responsibility for the role.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially within higher education. Focus on your achievements in lead generation and campaign management, as these are key for the Head of Marketing role.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for education and your strategic vision for marketing. Discuss how your previous experiences align with UKMC's mission and how you can contribute to their growth.
Showcase Leadership Skills: In your application, emphasise your leadership experience and ability to foster a high-performance culture. Provide examples of how you've successfully led teams and driven innovative marketing strategies.
Highlight Data-Driven Decision Making: Demonstrate your expertise in using data analytics to inform marketing strategies. Mention specific tools or methodologies you've used to track KPIs and optimise campaigns, as this is crucial for the role.
How to prepare for a job interview at UK Management College
✨Showcase Your Strategic Vision
As a Head of Marketing, it's crucial to demonstrate your ability to develop and execute comprehensive marketing strategies. Prepare to discuss specific examples of past campaigns you've led, focusing on how they aligned with business objectives and generated qualified leads.
✨Highlight Leadership Experience
This role requires strong leadership skills. Be ready to share your experiences in managing teams, fostering a high-performance culture, and driving innovation within your marketing department. Discuss how you motivate and inspire your team to achieve their goals.
✨Emphasise Data-Driven Decision Making
UKMC values data analytics and insights. Prepare to talk about how you've used data to inform your marketing strategies, optimise campaigns, and measure effectiveness. Highlight any tools or platforms you've used for audience segmentation and personalisation.
✨Demonstrate Knowledge of the Education Sector
Understanding the higher education landscape is key for this position. Research current trends, competitor activities, and student expectations in the sector. Be prepared to discuss how these insights can shape UKMC's marketing efforts and enhance brand positioning.
