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- Tasks: Optimize websites and landing pages to boost conversions in the consumer finance sector.
- Company: Join a dynamic, boutique team focused on enhancing digital experiences.
- Benefits: Enjoy a competitive salary and the flexibility of remote work within the UK or EU.
- Why this job: Make a real impact on user experience and financial metrics while collaborating with creative teams.
- Qualifications: Proven CRO expertise, strong analytical skills, and familiarity with financial services are essential.
- Other info: Ideal for those passionate about data-driven decision-making and UX/UI principles.
The predicted salary is between 36000 - 60000 £ per year.
This position is remote within the UK or EU ONLY. We are seeking a CRO (Conversion Rate Optimisation) Specialist to take on the responsiblity of improving website and landing page performance to drive more conversions from online traffic, specifically within the consumer finance industry sector. Your primary goal will be to optimise user experience, enhance website usability, and implement A/B testing strategies to increase lead generation, sales, and customer acquisition for financial products such as mortgages, loans, and pensions. You will work closely with a paid media team to ensure data-driven decisions are applied to conversion strategies, utilising web analytics and behavioural insights to refine the digital journey and maximise conversion rates. Tasks Conduct thorough audits of website and landing page performance, identifying key opportunities for conversion rate improvements in consumer finance-related products such as loans, mortgages, and credit services. Design, implement and analyse A/B and multivariate tests to refine page layouts, content structure, calls-to-action (CTAs), and other elements critical to boosting conversion rates. Collaborate with Design, Paid Media, Development, and Content teams to implement data-driven CRO strategies that enhance user experience and drive key financial metrics such as leads, sales, and customer acquisition. Use analytics platforms like VWO, Clarity, and LookerStudio to track user behaviour, heatmaps, and other metrics, translating these insights into actionable optimisation tactics. Evaluate consumer journeys specific to financial products and services, ensuring that all touchpoints are streamlined for ease of use and align with best practices in conversion optimisation. Regularly monitor and report on the performance of tests, tracking key metrics like bounce rates, session durations, form completion rates, and conversion funnels to assess success and make iterative improvements. Ensure compliance with financial sector regulations and data privacy laws, including FCA guidelines, throughout all CRO activities. Requirements Proven expertise as a CRO Specialist, with a strong track record of improving website and landing page conversions, ideally within the financial services sector. Expertise in CRO tools and technologies such as VWO, Clarity, and other similar platforms, combined with advanced knowledge of web analytics tools (Google Analytics, LookerStudio). Expertise in multi-step form builders and CRMs such as HeyFlow and WebFlow. Strong understanding of UX/UI principles, customer journey mapping, and the specific challenges of optimising user experience in the consumer finance industry. Experience with A/B testing methodologies, multivariate testing, and test result analysis, particularly with the aim of driving measurable improvements in lead generation for financial products. Analytical mindset with a data-driven approach to decision-making, and the ability to translate complex data into clear, actionable insights. Familiarity with compliance and regulatory requirements in the financial sector, ensuring that all CRO activities meet legal and industry standards. Working knowledge of HTML and CSS, with experience in JS is beneficial. A Bachelor’s degree in Marketing, Business, Digital Analytics, or a related field is preferred, with specialised knowledge of financial products being highly advantageous. Excellent English both written and spoken Benefits Competitve salary with the freedom to work remotely within the UK or EU. Apply to shape the digital landscape with precision and passion within a dynamic, boutique team. Apply now! #J-18808-Ljbffr
CRO Specialist - Remote Based - UK or EU employer: Velo Solutions
Contact Detail:
Velo Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Specialist - Remote Based - UK or EU
✨Tip Number 1
Familiarize yourself with the specific tools mentioned in the job description, like VWO and Clarity. Having hands-on experience or even a project to showcase your skills with these platforms can set you apart from other candidates.
✨Tip Number 2
Understand the consumer finance industry deeply. Research current trends, challenges, and best practices in conversion rate optimization for financial products. This knowledge will help you speak confidently about how you can contribute to our goals.
✨Tip Number 3
Prepare to discuss your previous A/B testing experiences in detail. Be ready to explain the methodologies you used, the results you achieved, and how those results impacted lead generation or sales in your past roles.
✨Tip Number 4
Showcase your analytical mindset by being prepared to discuss how you translate data into actionable insights. Think of examples where your data-driven decisions led to significant improvements in user experience or conversion rates.
We think you need these skills to ace CRO Specialist - Remote Based - UK or EU
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience as a CRO Specialist, particularly in the financial services sector. Emphasize your expertise with tools like VWO and Google Analytics, and showcase any successful A/B testing projects you've led.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about conversion rate optimization in the consumer finance industry. Mention specific achievements and how your analytical mindset can contribute to improving website performance.
Showcase Relevant Skills: Clearly outline your skills related to UX/UI principles, customer journey mapping, and compliance with financial regulations. This will demonstrate your understanding of the unique challenges in optimizing user experience for financial products.
Highlight Data-Driven Achievements: Provide examples of how you've used data analytics to drive decisions in previous roles. Mention specific metrics you improved, such as conversion rates or lead generation, to illustrate your impact on business outcomes.
How to prepare for a job interview at Velo Solutions
✨Showcase Your CRO Expertise
Be prepared to discuss your previous experiences in improving website and landing page conversions, especially within the financial services sector. Highlight specific examples where your strategies led to measurable improvements.
✨Familiarize Yourself with Relevant Tools
Make sure you are well-versed in CRO tools like VWO and Clarity, as well as web analytics platforms such as Google Analytics and LookerStudio. Be ready to explain how you've used these tools to drive data-driven decisions in your past roles.
✨Understand the Consumer Finance Landscape
Demonstrate your knowledge of consumer finance products like mortgages, loans, and pensions. Discuss the unique challenges in optimizing user experience for these products and how you would address them.
✨Prepare for A/B Testing Discussions
Since A/B testing is a key part of this role, be ready to talk about your experience with testing methodologies. Share insights on how you've designed, implemented, and analyzed tests to improve conversion rates.
