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- Tasks: Lead the marketing strategy for an award-winning online casino and I-Gaming operator.
- Company: Join a fast-paced, delivery-focused company in the exciting world of online gaming.
- Benefits: Enjoy the flexibility of a fully remote position with a dynamic marketing team.
- Why this job: Be at the forefront of innovative marketing in the crypto gambling niche.
- Qualifications: 7+ years in performance marketing with a passion for crypto and team leadership experience.
- Other info: Opportunity to influence growth strategies and explore new marketing channels.
The predicted salary is between 72000 - 108000 £ per year.
Chief Marketing Officer On-line Casino and I-Gaming Fully Remote
Zachary Daniels Recruitment is delighted to be supporting this award-winning online gaming operator in the appointment of a new Chief Marketing Officer.
Reporting to the CEO, you will be responsible for planning and implementing the marketing strategy for our client and increasing user growth.
You will be joining an ever-growing marketing team, working on promoting our client’s sports and casino products, helping enhance the product offering with innovative thinking, promotions, and campaigns.
With high strategic marketing knowledge and leadership skills in marketing, you will be expected to lead the brand to improve FTDs and GGR. The day-to-day work is interesting, challenging, and fast-paced amidst a hardworking and delivery-focused company ethos.
Responsibilities
- Responsible for the full marketing strategy of our client’s online presence.
- Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output.
- Participate in organization-wide strategy planning and expand thinking around the role of marketing in achieving growth.
- Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms.
- Drive user growth within the crypto gambling niche.
- Manage the marketing team and coordinate acquisition and retention activities for sportsbook and casino.
- Manage P&L and marketing budget.
Requirements:
- Expert in performance marketing.
- Experience working in non-regulated markets.
- Passionate about crypto and knowledgeable of crypto trends.
- 7+ years experience managing a team of highly skilled individuals.
- Expert in driving user acquisition within the crypto and/or gambling industry.
- Able to input on marketing technology and product requirements.
- Analytical minded.
- Out-of-the-box thinker, able to identify unexplored marketing channels.
- Able to influence stakeholders with data-backed evidence.
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Chief Marketing Officer - Fully Remote employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer - Fully Remote
✨Tip Number 1
Familiarize yourself with the latest trends in crypto and online gambling. Understanding the nuances of these industries will not only help you in interviews but also demonstrate your passion and expertise in the field.
✨Tip Number 2
Network with professionals in the i-gaming and crypto sectors. Attend relevant webinars, conferences, or online meetups to connect with industry leaders and gain insights that could set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've implemented in previous roles, especially those that drove user acquisition. Be ready to share data-backed results to showcase your analytical mindset and effectiveness.
✨Tip Number 4
Research the company’s current marketing efforts and think critically about how you would enhance their strategy. Presenting innovative ideas during your discussions can demonstrate your out-of-the-box thinking and commitment to their growth.
We think you need these skills to ace Chief Marketing Officer - Fully Remote
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly understand the responsibilities and requirements of the Chief Marketing Officer position. Tailor your application to highlight your experience in performance marketing, team management, and user acquisition within the crypto and gambling industries.
Showcase Your Experience: In your CV and cover letter, emphasize your 7+ years of experience managing marketing teams and driving user growth. Provide specific examples of successful marketing strategies you've implemented, especially in non-regulated markets.
Highlight Analytical Skills: Demonstrate your analytical mindset by including metrics and KPIs from previous roles that showcase your ability to measure marketing effectiveness and drive continuous improvement. Use data-backed evidence to support your claims.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for the crypto industry and innovative marketing strategies. Make sure to convey your out-of-the-box thinking and how you can contribute to the company's growth.
How to prepare for a job interview at Zachary Daniels Recruitment
✨Show Your Strategic Thinking
As a Chief Marketing Officer, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've successfully planned and implemented marketing strategies in the past, especially in fast-paced environments.
✨Highlight Your Experience in Crypto and Gambling
Make sure to discuss your experience in the crypto and gambling industries. Share specific campaigns or initiatives you've led that drove user acquisition and engagement, showcasing your passion and knowledge of current trends.
✨Prepare for Data-Driven Discussions
Since the role requires analytical skills, be ready to discuss how you've used data to influence marketing decisions. Bring examples of KPIs you've tracked and how you've adjusted strategies based on performance metrics.
✨Demonstrate Leadership Skills
You'll be managing a team, so it's crucial to convey your leadership style. Share experiences where you've successfully led a team, managed budgets, and coordinated with external vendors to achieve marketing goals.
