Data Analyst

Data Analyst

Wakefield Full-Time 34000 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Analyse large-scale movement datasets to generate insights on audience behaviour.
  • Company: Join a leading organisation in Out-of-Home advertising measurement.
  • Benefits: Enjoy flexible working with 2-3 days in the office and competitive salary.
  • Why this job: Be part of a small, technical team making impactful media decisions through data.
  • Qualifications: Experience with spatial data, SQL, and tools like Tableau is essential.
  • Other info: Ideal for those passionate about geospatial analysis and audience insights.

The predicted salary is between 34000 - 42000 £ per year.

This organisation is the gold standard for audience measurement in Out-of-Home (OOH) advertising—think billboards, buses, digital screens, and more. As a joint industry committee, they work with media owners, agencies and advertisers to deliver trusted, standardised insights across the sector. With a small but highly technical team, they specialise in analysing movement and exposure patterns, ensuring brands know not just who they’re reaching—but where, when, and how often.

This is a spatial analytics role at its core. You'll work with large-scale movement datasets—sourced from telecoms providers and partners—to build accurate pictures of population flow and advertising exposure. Your focus will be on analysing and interpreting location-based data, drawing insights on audience behaviour using SQL and spatial joins, and producing engaging Tableau visualisations to inform key media decisions. This role complements an existing team member focused on dashboarding—your role is about raw insight generation and deep geospatial analysis.

What You Need:

  • Strong hands-on experience with spatial data and geospatial techniques
  • Proven ability in SQL for complex data querying and wrangling
  • Exposure to tools like Tableau, BigQuery GIS, or PostGIS is highly desirable
  • Ideally, a background in media, advertising, or location intelligence
  • A curious mindset with a passion for unlocking insight from movement data

Apply via the link below!

Data Analyst employer: Harnham

As a leading organisation in audience measurement for Out-of-Home advertising, we pride ourselves on fostering a collaborative and innovative work culture that values technical expertise and creativity. Our London office offers a dynamic environment where Data Analysts can thrive, with opportunities for professional growth through hands-on experience with cutting-edge spatial data tools and methodologies. Join us to be part of a small yet impactful team dedicated to delivering meaningful insights that shape the future of advertising.
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Contact Detail:

Harnham Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Data Analyst

✨Tip Number 1

Familiarise yourself with the latest trends in spatial data analysis and geospatial techniques. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.

✨Tip Number 2

Network with professionals in the media and advertising sectors, especially those who work with location intelligence. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.

✨Tip Number 3

Brush up on your SQL skills by working on real-world datasets. Consider creating a portfolio of projects that showcase your ability to query complex data and generate insights, as this can set you apart from other candidates.

✨Tip Number 4

Prepare to discuss specific examples of how you've used tools like Tableau or BigQuery GIS in past projects. Being able to articulate your experience with these tools will demonstrate your readiness for the role.

We think you need these skills to ace Data Analyst

Spatial Data Analysis
Geospatial Techniques
SQL for Complex Data Querying
Data Wrangling
Tableau Visualisation
BigQuery GIS
PostGIS
Audience Behaviour Analysis
Movement Data Insights
Attention to Detail
Curiosity and Passion for Data
Collaboration Skills
Analytical Thinking
Problem-Solving Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience with spatial data and geospatial techniques. Include specific examples of projects where you've used SQL for complex data querying and any relevant tools like Tableau or BigQuery GIS.

Craft a Compelling Cover Letter: In your cover letter, express your passion for audience measurement in Out-of-Home advertising. Discuss how your skills align with the role's requirements, particularly your experience in analysing movement datasets and producing visualisations.

Showcase Relevant Projects: If you have worked on projects involving location-based data analysis or audience behaviour insights, be sure to mention these. Provide details on the methodologies you used and the outcomes achieved to demonstrate your expertise.

Proofread Your Application: Before submitting, carefully proofread your application materials. Check for any spelling or grammatical errors, and ensure that all information is clear and concise. A polished application reflects your attention to detail.

How to prepare for a job interview at Harnham

✨Showcase Your Technical Skills

Make sure to highlight your hands-on experience with spatial data and geospatial techniques. Be prepared to discuss specific projects where you used SQL for complex data querying and how you approached analysing large datasets.

✨Demonstrate Your Analytical Mindset

This role requires a curious mindset, so be ready to share examples of how you've unlocked insights from movement data in the past. Discuss your thought process and the methodologies you employed to derive meaningful conclusions.

✨Familiarise Yourself with Relevant Tools

Since exposure to tools like Tableau, BigQuery GIS, or PostGIS is desirable, ensure you can speak confidently about your experience with these platforms. If you have any relevant projects or visualisations, bring them along to showcase your skills.

✨Understand the Company’s Focus

Research the company’s role in audience measurement for Out-of-Home advertising. Understanding their mission and how they work with media owners and advertisers will help you tailor your responses and show your genuine interest in the position.

Data Analyst
Harnham
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  • Data Analyst

    Wakefield
    Full-Time
    34000 - 42000 £ / year (est.)

    Application deadline: 2027-07-02

  • H

    Harnham

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