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- Tasks: Lead marketing for Project Fallen, creating strategies and engaging communities.
- Company: M10 is a dynamic studio focused on innovative multiplayer gaming experiences.
- Benefits: Enjoy remote work flexibility and rapid career growth opportunities.
- Why this job: Join a passionate team shaping the future of competitive gaming with autonomy and creativity.
- Qualifications: Experience in gaming content creation, community engagement, and influencer strategies required.
- Other info: Fast-paced startup environment; thrive independently and adapt quickly.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’ve partnered with developer and publisher M10 to help them find a Marketing Lead to build their brand from the ground up.
As Marketing Lead, you will bring an innovative, energetic, and strategic approach to building the brand for Project Fallen and M10, sparking viral trends, generating interest, and building excitement around the game.
Over time, you’ll be responsible for building up the studio’s marketing function while shaping the brand and voice of M10 and Project Fallen as the game launches and grows. You’ll enjoy a high degree of autonomy and ownership over your work and have the opportunity to develop your career quickly with opportunities to take on more responsibility within M10.
M10 is a publisher and developer with a mission to create groundbreaking and competitive multiplayer experiences, building games that put player-driven economies at the forefront.
Their first title, Project Fallen, is a unique 1v1 competitive shooter where players rapidly swap between squads in third-person shooter mode. After playtesting with gamers, esports players, and influencers, the feedback has been overwhelmingly positive, and the title could well redefine competitive gaming experiences.
The team at M10 includes top-tier industry veterans, including the former CEO of Trion Worlds, the Game Director of Assassin’s Creed Black Flag, Origins, Rogue, and early team members from OlympusDAO, plus senior staff from Ubisoft, Rockstar, and Epic Games.
Your responsibilities…
- Create and execute an internal marketing strategy
- Develop and nurture a “virality engine” to fuel the growth of M10 and Project Fallen
- Generate interest and market signals for Project Fallen and future titles
- Create passionate, early superfans who become lifelong advocates
- Content creation and experimentation
- Community building and engagement
- Market intelligence and trend analysis
- Influencer strategy and relationship building
The skills and experience you’ll bring to the role…
- Experience of content creation surrounding games and you revel in experimenting
- Experience of building and engaging with a growing gaming community
- Previously conducted market intelligence and trend analysis in the games industry
- Delivered an influencer strategy for games and built relationships with influencers
- Success in driving marketing initiatives for games or IPs with measurable results
- A thorough understanding of gaming culture, trends, and community dynamics
- Ability to connect authentically with gaming audiences
- A knack for humour and memes with a voice that resonates with gamers
Full transparency, M10 has asked us to make clear why the role may not appeal to some:
It’s a startup studio environment, a fast-paced, early-stage environment, with limited resources and a need to adapt. There will be no formal marketing mentorship; you’ll need to thrive independently, and you can expect a lot of variety in your work and the need to pivot often. It’s important to be clear that you’ll be expected to deliver results quickly and effectively.#J-18808-Ljbffr
Marketing Lead (UK Remote) employer: Aardvark Swift Recruitment Ltd
Contact Detail:
Aardvark Swift Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead (UK Remote)
✨Tip Number 1
Familiarize yourself with the gaming community and current trends. Engage with forums, social media, and platforms like Twitch to understand what resonates with gamers. This knowledge will help you connect authentically with your audience.
✨Tip Number 2
Showcase your creativity by developing unique marketing ideas that could spark viral trends. Think outside the box and be ready to present innovative concepts that align with M10's vision for Project Fallen.
✨Tip Number 3
Build a portfolio of your previous work in gaming marketing, especially any successful influencer campaigns or community engagement strategies. Highlight measurable results to demonstrate your impact in past roles.
✨Tip Number 4
Prepare to discuss how you would approach building a 'virality engine' for M10. Think about strategies for generating buzz and creating superfans, and be ready to share your ideas during the interview process.
We think you need these skills to ace Marketing Lead (UK Remote)
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the responsibilities and skills required for the Marketing Lead position. Tailor your application to highlight how your experience aligns with their needs.
Showcase Your Experience: In your CV and cover letter, emphasize your previous experience in content creation, community engagement, and market analysis within the gaming industry. Provide specific examples of successful marketing initiatives you've led.
Demonstrate Your Passion: Convey your enthusiasm for gaming culture and trends in your application. Share any personal projects or experiences that showcase your connection to the gaming community and your understanding of what resonates with gamers.
Craft a Unique Cover Letter: Write a compelling cover letter that reflects your personality and humor. Use it as an opportunity to demonstrate your voice and how you would connect authentically with the gaming audience at M10.
How to prepare for a job interview at Aardvark Swift Recruitment Ltd
✨Show Your Passion for Gaming
Make sure to express your genuine enthusiasm for gaming and the gaming community. Share personal experiences or projects that highlight your connection to gaming culture, as this will resonate well with the interviewers.
✨Demonstrate Your Strategic Thinking
Prepare to discuss specific marketing strategies you've implemented in the past, especially those related to games. Be ready to explain how you generated interest and built communities around previous titles, showcasing measurable results.
✨Highlight Your Content Creation Skills
Since content creation is a key part of the role, come prepared with examples of your work. Whether it's social media campaigns, videos, or blog posts, show how your creativity can spark engagement and virality.
✨Be Ready for a Fast-Paced Environment
Understand that M10 is a startup with a dynamic environment. Be prepared to discuss how you handle change and adapt quickly. Share examples of times when you successfully pivoted your approach to meet new challenges.
