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- Tasks: Lead marketing for top fashion and retail brands across Europe, driving campaigns and events.
- Company: Join Centric Software, a leader in the software industry, part of Dassault Systèmes.
- Benefits: Enjoy 100% remote work and the chance to collaborate with global brands.
- Why this job: Be part of a dynamic team, shaping marketing strategies for renowned luxury brands.
- Qualifications: 7-10 years in B2B marketing, preferably in IT/software; strong leadership skills required.
- Other info: Fluent English is a must; German is a plus. Fun team spirit encouraged!
The predicted salary is between 43200 - 72000 £ per year.
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Centric Software is looking for a Regional Marketing Manager taking over marketing activities for the Fashion, Luxury, Outdoor & Sports, and Retail markets in Northern Europe .
Want to join a world-leading company in the software industry, providing concept-to-replenishment solutions , working with the most famous fashion, retail, and luxury brands worldwide?
This job is for you! Look at the full job description now!
As a Regional Marketing Manager, you will be responsible for adapting and executing the EMEA marketing strategy, mostly in the UK, Nordics, Germany, and Eastern Europe , supporting local market penetration and new business development. Managing an Event Coordinator, coordinating agencies and freelancers, and working closely with content, nurturing, digital, and local sales and pre-sales teams, you will plan, develop, execute, measure, and optimize lead generation campaigns & events . You’ll also support large account approaches through targeted tactics.
This position reports to the EMEA Marketing Manager – Core Markets.
It’s a 100% remote working position , based in EMEA, preferably in France or the UK.
You have at least 5 to 7 years’ experience in managing marketing activities in IT/software companies, strong leadership skills, and are ultra-dynamic and creative. You are eager to work with some of the most well-known brands in the world and curious about how new technologies can support their challenges?
Do not wait any longer… Take your career in a new direction in the heart of a growing company and team — Apply!
Responsibilities
- Define and adapt local marketing strategy to support EMEA marketing goals and local sales objectives
- Develop and execute targeted lead generation campaigns by account segments, verticals, and personae on multiple channels (LinkedIn, media, website, etc.)
- Organize and coordinate tradeshows, conferences, 3rd party webinars, and Centric events
- Support large account conversion by developing targeted programs
- Develop supporting campaign assets and collateral with the support of the content manager and copywriters
- Analyze campaign results (Tableau, Google Analytics, LinkedIn Campaign Manager, etc.) and identify potential areas for improvement
- Conduct market, database, and competition analysis
- Explore data and define segmentation
- Manage one Event Manager based in the UK
- Coordinate freelancers and external agencies
- Manage budget & accounting
Requirements
- 5–7 years’ experience in B2B marketing; IT/software environment is a plus
- Business school degree or equivalent in Marketing
- Strong understanding of inbound and marketing automation practices (Pardot, HubSpot, Marketo, etc.) and CRM (Salesforce)
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Self-motivated, detail-oriented, with strong problem-solving skills
- Autonomous and able to work independently
- Excellent communication and collaboration skills
- Fun and strong team spirit
- Languages: English (native or fluent); German is a plus
Be ready to join an exciting international team and support our continued growth!
Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Software Development
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Regional Marketing Manager employer: CENTRIC SOFTWARE
Contact Detail:
CENTRIC SOFTWARE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in the fashion, luxury, and retail markets. Understanding the specific challenges these industries face will help you tailor your marketing strategies effectively.
✨Tip Number 2
Network with professionals in the IT/software marketing space, especially those who have experience in B2B environments. This can provide you with valuable insights and connections that may help you stand out during the hiring process.
✨Tip Number 3
Showcase your experience with marketing automation tools like Pardot, HubSpot, or Marketo. Being able to demonstrate your proficiency in these platforms will be a significant advantage in your application.
✨Tip Number 4
Prepare to discuss specific lead generation campaigns you've executed in the past. Highlighting measurable results and your role in those campaigns will illustrate your capability to drive success in this position.
We think you need these skills to ace Regional Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, particularly in the IT/software sector. Emphasize your leadership skills and any relevant campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the responsibilities of the Regional Marketing Manager position and mention specific examples of successful lead generation campaigns you've executed.
Showcase Relevant Skills: Highlight your knowledge of inbound marketing practices and tools like Pardot, HubSpot, or Marketo. Mention your experience with CRM systems, especially Salesforce, as this is crucial for the role.
Demonstrate Cultural Fit: Centric Software values good communication and collaboration skills. Use your application to showcase your team spirit and ability to work independently, as well as your problem-solving abilities in fast-paced environments.
How to prepare for a job interview at CENTRIC SOFTWARE
✨Showcase Your Experience
With 7-10 years of experience in B2B marketing, especially in the IT/software sector, be prepared to discuss specific campaigns you've led. Highlight your successes and how they align with the responsibilities of the Regional Marketing Manager role.
✨Demonstrate Leadership Skills
As this position involves managing an event coordinator and working with various teams, emphasize your leadership style. Share examples of how you've successfully led teams or projects in the past, particularly in a remote setting.
✨Familiarize Yourself with Tools
Make sure you are well-versed in marketing automation tools like Pardot, HubSpot, or Marketo, as well as CRM systems like Salesforce. Be ready to discuss how you've used these tools to optimize lead generation and campaign performance.
✨Prepare for Market Analysis Questions
Since analyzing campaign results and conducting market research is crucial for this role, prepare to discuss your approach to data analysis. Be ready to share insights from previous campaigns and how you identified areas for improvement.
