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- Tasks: Join the Marketing Communications team as a Search Specialist, managing Paid Search and SEO strategies.
- Company: TLP has partnered with Toyota for over 25 years, ensuring trusted collaboration.
- Benefits: Enjoy hybrid work, performance bonuses, pension plans, and generous holiday allowances.
- Why this job: Be at the forefront of digital marketing, influencing consumer behavior and brand strategy.
- Qualifications: 3-5 years in Paid Search & SEO, with Google Ads accreditation and media agency experience.
- Other info: This role offers a competitive salary and is easily accessible by transport.
The predicted salary is between 32000 - 48000 £ per year.
Specialist – Paid Search
- £40,000 – £45,000
- Permanent
- Near Epsom, Surrey (location is most easily reached by own transport)
- Hybrid working (3 days a week in the office)
- ASAP start
- Generous benefits package (Performance related bonus, Pension, access to their car scheme, Birthday voucher, Workplace Nursery Benefit & Cycle Scheme, holiday purchase scheme, discounted onsite gym membership, subsidised Café and Canteen, 25 days holiday + all bank holidays)
TLP have been working with Toyota (GB) PLC for over 25 years and are a trusted partner. This role will be employed by TLP (secondment to Toyota (GB) PLC)
We are looking for a Search Specialist to join the Marketing Communications team. The team are responsible for communicating Toyota GB propositions to consumers supporting a number of business areas including new and used vehicle sales, aftersales and mobility services. The Team manages the long-term brand impacts plus short and medium-term sales activations.
Key responsibilities:
- Act as a Search Specialist for Toyota and Lexus and stay up to date and informed on changes to the search landscape and opportunities.
- Understand and stay up to date with consumer behaviour that may impact on Search behaviour in the key areas of Toyota’s operations and purchase journeys.
- Take ownership for the delivery and day-to-day management of implementing and developing the Toyota Search Strategy:
- Paid Search – management of all media agency activity on Paid Search, briefing, reporting and alignment with internal stakeholders.
- SEO – Aligning closely with Toyota website teams to support on SEO considerations within the search space
- Act as primary contact for all search related questions and requests across Toyota working with stakeholders from across the business.
- Manage key search partner relationships so Toyota are eligible for on-going tests/betas and aware of shifts in the landscape
- Make recommendations to Brand Manager for adjustments to plans and prioritisation, and ensure you work closely as a Performance Marketing team to deliver against business objectives.
- Budget management: Support with management of a multi-million pound Search budget ensuring maximum value is derived, completing financial reconciliations and transfers, making recommendations for any redistribution or re-prioritisations and supporting budget planning.
Essential
- 3-5 years’ experience in Paid Search & SEO, including hands on experience managing significant Paid Search activity
- Understanding of consumer behaviours in search
- Google Ads accreditation and other platform certification
- Previous marketing communications experience
- Media agency management
Desirable
- Understanding of retailer and Toyota relationship dynamics or similar franchise dynamics
Specialist – Paid Search employer: TLP Consultancy Ltd
Contact Detail:
TLP Consultancy Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Specialist – Paid Search
✨Tip Number 1
Stay updated on the latest trends in Paid Search and SEO. Follow industry blogs, attend webinars, and participate in relevant forums to ensure you have the most current knowledge that aligns with Toyota's needs.
✨Tip Number 2
Network with professionals in the automotive and marketing sectors. Engaging with others who have experience in similar roles can provide insights and potentially lead to referrals for the position.
✨Tip Number 3
Familiarize yourself with Toyota's brand values and marketing strategies. Understanding their approach will help you tailor your discussions and demonstrate how you can contribute to their goals.
✨Tip Number 4
Prepare to discuss specific examples of your past Paid Search and SEO campaigns. Highlight your achievements and how they relate to the responsibilities outlined in the job description to showcase your expertise.
We think you need these skills to ace Specialist – Paid Search
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Search Specialist position. Familiarize yourself with Toyota's marketing strategies and how they relate to Paid Search and SEO.
Tailor Your CV: Customize your CV to highlight your 3-5 years of experience in Paid Search and SEO. Include specific examples of campaigns you've managed, your role in media agency management, and any relevant certifications like Google Ads accreditation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of consumer behavior in search and your ability to manage significant Paid Search activity. Mention your experience with budget management and how you can contribute to Toyota's objectives.
Highlight Relevant Skills: In your application, emphasize your skills in SEO and Paid Search Campaigns. If you have experience with retailer dynamics or franchise relationships, be sure to include that as well, as it is desirable for this role.
How to prepare for a job interview at TLP Consultancy Ltd
✨Showcase Your Search Expertise
Be prepared to discuss your hands-on experience with Paid Search and SEO. Highlight specific campaigns you've managed, the strategies you implemented, and the results you achieved. This will demonstrate your capability to take ownership of Toyota's Search Strategy.
✨Understand Consumer Behavior
Research and understand consumer behavior trends that impact search. Be ready to share insights on how these behaviors can influence Toyota's operations and purchase journeys. This knowledge will show your commitment to aligning with the company's goals.
✨Familiarize Yourself with Toyota's Brand
Take time to learn about Toyota's brand values, products, and market positioning. Being able to articulate how your skills can enhance their marketing communications will set you apart as a candidate who is genuinely interested in the role.
✨Prepare for Budget Management Questions
Since budget management is a key part of the role, be ready to discuss your experience with managing significant budgets. Prepare examples of how you've maximized value from previous budgets and any recommendations you've made for reallocating resources.
