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For Companies At a Glance
- Tasks: Lead eCommerce growth strategy, focusing on conversion rates and user experience across 22 markets.
- Company: Join Skyshowtime, a leader in digital entertainment, driving innovation in streaming services.
- Benefits: Enjoy a permanent full-time role with opportunities for creativity and strategic impact.
- Why this job: Be at the forefront of digital merchandising and SEO, shaping user experiences globally.
- Qualifications: Experience in eCommerce or digital merchandising, strong analytical skills, and leadership capabilities required.
- Other info: Work in a fast-paced environment with a focus on mentoring and team development.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
Director of eCommerce, CRO and SEO
Department: Brand & Marketing
Employment Type: Permanent – Full Time
Location: London
Description
As the Director of eCommerce, CRO, and SEO at Skyshowtime, you will define and lead the growth strategy across Web and App, focusing on maximising conversion rates, subscription value, and user experience across 22 markets. You will drive impactful merchandising campaigns, advanced A/B and multivariate testing, and SEO strategies, continuously optimising performance.
Key Responsibilities
- Define and drive Skyshowtime’s growth strategy across Web, App, CRO, and SEO, focusing on maximising conversion rate and subscription value across multiple platforms and markets.
- Drive the digital merchandising strategy to launch impactful tentpole campaigns, optimise content discovery, and showcase plans & compelling promotions that drive growth.
- Supercharge A/B and multivariate testing strategies, leveraging data insights to optimise user experiences, reduce friction and accelerate conversion growth.
- Drive personalised merchandising strategies leveraging data and advanced technologies to craft tailored, engaging experiences that maximise conversion.
- Lead the SEO strategy across all digital touchpoints,driving visibility, discoverability, and continuous optimisation in line with evolving search engine algorithms.
- Define web capability requirementsand collaborate with Product and Technology teams to prioritise and deliver high-impact enhancements that drive the greatest ROI.
- Develop and implement monetization strategies to increase customer upgrades to higher value plans and promotions, driving stronger ARPU, retention, and long-term LTV.
- Analyse and influence traffic mix, leveraging user flow performance insights to prioritise the highest performing traffic sources in partnership with paid media teams.
- Lead and mentor a high-performing team, fostering a culture of creativity, strategic thinking, and data-driven decision-making to drive continuous improvement.
Skills, Knowledge and Expertise
- Experience in digital merchandising, e-commerce, or a similar role within the streaming or digital entertainment industry, with an international remit.
- Strong numerical and analytical skills, with proficiency in Adobe Analytics, Tableau, and Optimizely to identify and implement optimisations.
- Deep understanding of digital commerce trends in the streaming industry, with a focus on subscriber acquisition and monetization strategies.
- Proven experience leading global teams, with expertise in international markets and proficiency in an additional language to drive effective global strategy and execution.
- Proven ability to drive personalisation strategies using customer data and advanced technologies to enhance engagement, conversion, and long-term customer value (LTV).
- Demonstrated success in SEO strategy, driving optimised content visibility and discoverability across multiple digital touchpoints.
- Exceptional leadership and team-building capabilities, with a focus on mentoring and developing high-performing teams in a fast-paced, innovative environment.
- Experience leading cross-functional teams, working closely with departments such as Product, Technology, Marketing, and UX/UI to drive impactful digital strategy and execution.
- Excellent communication and presentation skills, with the ability to clearly communicate strategies and results to senior leadership and key stakeholders.
- Proven track record in project management, with experience defining requirements, prioritising initiatives, and delivering on complex, high-impact digital projects.
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Director of eCommerce, CRO and SEO employer: SkyShowtime
Contact Detail:
SkyShowtime Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of eCommerce, CRO and SEO
✨Tip Number 1
Familiarize yourself with the latest trends in eCommerce, CRO, and SEO specifically within the streaming industry. This knowledge will not only help you understand the market better but also allow you to speak confidently about strategies during interviews.
✨Tip Number 2
Showcase your experience with A/B testing and data analytics tools like Adobe Analytics and Tableau. Be prepared to discuss specific examples of how you've used these tools to drive conversion rates and improve user experiences.
✨Tip Number 3
Highlight your leadership skills and experience managing global teams. Prepare to share stories that demonstrate your ability to mentor others and foster a culture of creativity and strategic thinking.
✨Tip Number 4
Research Skyshowtime's current digital merchandising strategies and be ready to suggest innovative ideas for future campaigns. Showing that you are proactive and have a vision for their growth can set you apart from other candidates.
We think you need these skills to ace Director of eCommerce, CRO and SEO
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Director of eCommerce, CRO, and SEO position. Tailor your application to highlight relevant experiences that align with these expectations.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in digital merchandising, e-commerce, and SEO strategies. Provide specific examples of how you've driven growth and optimized user experiences in previous roles.
Showcase Analytical Skills: Demonstrate your numerical and analytical skills by including metrics and data-driven results from past projects. Mention any tools you are proficient in, such as Adobe Analytics or Tableau, to strengthen your application.
Communicate Leadership Abilities: Since this role involves leading a high-performing team, be sure to communicate your leadership experience. Share examples of how you've mentored teams and fostered a culture of creativity and strategic thinking.
How to prepare for a job interview at SkyShowtime
✨Showcase Your Analytical Skills
As a Director of eCommerce, CRO, and SEO, you'll need to demonstrate strong numerical and analytical skills. Be prepared to discuss specific examples where you've used tools like Adobe Analytics or Tableau to drive optimizations and improve conversion rates.
✨Highlight Your Leadership Experience
This role requires exceptional leadership capabilities. Share your experiences in leading global teams and mentoring high-performing individuals. Discuss how you foster creativity and strategic thinking within your team.
✨Discuss Your Digital Merchandising Strategies
Be ready to talk about your experience with digital merchandising and how you've launched impactful campaigns. Provide examples of how you've optimized content discovery and showcased promotions that drove growth.
✨Demonstrate Your SEO Expertise
Since the role involves driving SEO strategies, prepare to discuss your past successes in enhancing content visibility across digital touchpoints. Talk about how you've adapted to evolving search engine algorithms and the results you've achieved.
