Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the development of a Customer Data Platform and optimize automated marketing campaigns.
- Company: Join Young Living Europe, a leader in essential oils and wellness products.
- Benefits: Enjoy flexible work options and a vibrant team culture focused on innovation.
- Why this job: Make an impact by enhancing customer engagement across diverse EMEA markets.
- Qualifications: Experience in CRM, marketing automation, and data analysis is essential.
- Other info: Work in a dynamic environment with opportunities for growth and creativity.
The predicted salary is between 43200 - 72000 £ per year.
Job Overview Young Living Europe is seeking a CRM/Marketing Automation Specialist to lead the development and optimization of our new Customer Data Platform (CDP) across 13 languages and multiple EMEA markets. This role focuses on driving automated marketing campaigns through multiple channels, including email, SMS, web push, and web personalization. The ideal candidate will be responsible for the day-to-day implementation of automated campaigns, segmentation strategies, data analysis, and reporting, while working closely with various teams to enhance customer engagement and retention. Key Responsibilities CDP Development & Integration: Lead the development of our new Customer Data Platform (CDP) across multiple EMEA markets, ensuring it is tailored to specific business needs and languages with focus on automation. Campaign Setup & Optimization: Set up and optimize automated marketing campaigns using CDP tools, including email, SMS, web push notifications, and web personalisation. Monitor and adjust campaigns to drive engagement and conversions. Campaign Monitoring: Regularly monitor ongoing campaigns, identifying opportunities for optimization based on performance. A/B Testing: Plan and execute A/B tests for email, SMS, and web push campaigns to ensure the highest possible engagement and conversion. Database Management: Ensure the integrity and cleanliness of customer data within the CDP. Reporting & Insights: Provide regular reports on all email campaign performance, segmentation effectiveness, and other key metrics to stakeholders. Data Analysis & Segmentation: Manage data analysis, segmentation, and targeting for automated campaigns. Ensure that the segmentation strategy aligns with customer behaviour, type, business needs and preferences. Cross-Department Collaboration: Work closely with teams including Business Development Managers, Web, IT, and Customer Service to integrate CDP system and ensure effective communication strategies. Collaborate with teams to develop the best approaches for segmentation and campaign optimisation. Leadership & Mentorship: Lead and support the Email Marketing Specialist who is responsible for email setup and execution. Provide guidance and mentorship to help them succeed in their role and optimize campaigns. Proactive Channel Development: Take a leadership role in developing and enhancing the marketing automation channel, working proactively to overcome challenges and improve the effectiveness of campaigns. Required Skills and Experience CRM & CDP Platforms: Proven experience working with CRM and CDP platforms such as DotDigital, Salesforce, Marketo, Bloomreach, or similar tools. Campaign Experience: 2-3 years of experience in creating and optimizing automated marketing campaigns, with a track record of success in customer retention and engagement. Technical Proficiency: Proficiency with marketing automation software, basic understanding of Webhooks, and knowledge on how to set up triggers and work with event-based automation. Customer Journey Mapping: Experience in creating data-driven customer journey maps that help guide automated campaigns and improve customer interactions. Data-Driven Decision Making: Strong ability to interpret data and make informed decisions that drive campaign success, including identifying segmentation opportunities and targeting strategies. Desired Skills & Experience MLM Experience: Experience working with MLM (Multi-Level Marketing) companies, with an understanding of customer levels, hierarchies, and how to tailor campaigns for different segments. Experience in Wellness and Beauty: Experience working in the wellness, beauty, or personal care industries is a plus, with a deep understanding of customer behaviour, trends, and the specific marketing strategies that resonate with these audiences. Personal Attributes and Soft Skills Detail-Oriented & Creative: Able to manage multiple tasks with a high level of attention to detail and creativity. Problem-Solver: Strong analytical and problem-solving skills, able to troubleshoot and find solutions to challenges in campaign execution and platform integration. Excellent Communication Skills: Ability to communicate effectively across teams and stakeholders, ensuring alignment on objectives and strategies. Leadership & Adaptability: As a leader, you will be proactive in driving the channels development, demonstrating patience and adaptability in responding to urgent or changing business needs. You will be expected to motivate and guide teams to success, even in the face of obstacles. Collaborative & Team-Oriented: Capable of working closely with multiple departments, fostering strong relationships and ensuring smooth execution of campaigns and projects. Employee Benefits: Competitive salary Discretionary performance related bonus Employer pension scheme contribution 8% Excellent employee company benefits, including staff shop, gym reimbursement, etc. Private health care insurance Private dental insurance 24 days leave (plus public holidays) JBRP1_UKTJ
CRM and Marketing Automation Lead employer: Young Living Europe Ltd
Contact Detail:
Young Living Europe Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM and Marketing Automation Lead
✨Tip Number 1
Familiarize yourself with the latest trends in CRM and marketing automation. Understanding the tools and technologies that are currently leading the market will give you an edge when discussing your experience and ideas during the interview.
✨Tip Number 2
Showcase your experience with data analysis and reporting. Be prepared to discuss specific examples of how you've used data to drive marketing decisions and improve campaign performance, as this role heavily relies on these skills.
✨Tip Number 3
Highlight your ability to work across multiple teams and languages. Since this position involves collaboration across various markets, demonstrating your teamwork skills and any multilingual capabilities can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and campaign optimization. Being able to articulate your approach to testing and refining campaigns will show that you have a strategic mindset and are results-driven.
We think you need these skills to ace CRM and Marketing Automation Lead
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the CRM and Marketing Automation Lead position. Understand the key responsibilities and required skills, especially around Customer Data Platforms and automated marketing campaigns.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience with CRM systems, marketing automation tools, and any relevant data analysis skills. Provide specific examples of past campaigns you've managed or optimized.
Showcase Your Analytical Skills: Since the role involves data analysis and reporting, include examples of how you've used data to drive marketing decisions. Mention any tools or methodologies you are familiar with that relate to A/B testing and campaign performance monitoring.
Tailor Your Application: Customize your application materials to reflect the language and tone of the job description. Use keywords from the listing to demonstrate that you understand the company's needs and culture.
How to prepare for a job interview at Young Living Europe Ltd
✨Show Your Expertise in CRM Tools
Make sure to highlight your experience with Customer Data Platforms and any specific tools you've used. Be prepared to discuss how you've implemented automated marketing campaigns in the past and the results you achieved.
✨Demonstrate Your Analytical Skills
Since data analysis is a key part of this role, come ready to talk about how you've used data to drive decisions in your previous positions. Share examples of how you've monitored campaign performance and made adjustments based on your findings.
✨Prepare for A/B Testing Discussions
A/B testing is crucial for optimizing campaigns. Be ready to explain your approach to A/B testing, including how you set up tests, what metrics you track, and how you interpret the results to improve future campaigns.
✨Understand Multilingual Marketing Strategies
Given the focus on multiple EMEA markets and languages, familiarize yourself with strategies for engaging diverse audiences. Discuss any experience you have with localization or tailoring campaigns to different cultural contexts.
