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For Companies At a Glance
- Tasks: Lead Programmatic and ABM campaigns for key accounts, driving campaign effectiveness.
- Company: Join a leading B2B marketing agency known for creating compelling client stories.
- Benefits: Enjoy a hybrid work model with a competitive salary ranging from £45,000 to £60,000.
- Why this job: This role offers the chance to inspire a team and make impactful marketing decisions.
- Qualifications: Experience in managing large B2B accounts and proficiency in programmatic advertising is essential.
- Other info: Be the primary contact for stakeholders and transform data insights into actionable strategies.
The predicted salary is between 45000 - 60000 £ per year.
Account Director
Location: Central London, Hybrid
Salary: £45,000-£60,000 per annum
Role Overview
A leading B2B marketing agency seeks an Account Director to lead Programmatic and ABM campaigns for key accounts. This career can offer the opportunity to drive campaign effectiveness, deliver tactical execution, and delve into the nuances of programmatic buying and account-based marketing.
Key Responsibilities:
- Be the primary point of contact for internal and external stakeholders for all matters relating to programmatic and ABM platform strategy.
- Oversee the implementation of all programmatic campaigns, and leverage ABM platforms to build targeted audience segments.
- Lead, motivate, and inspire your team to drive results.
- Monitor and analyse campaign performance metrics, and articulate to clients clearly on learnings and future recommendations.
Skills & Experience:
To be a successful Account Director (Programmatic & ABM Platforms) you will:
- Demonstrate experience managing large accounts focused on B2B and being client-facing.
- Display your acumen within programmatic advertising and ABM platforms such as DV360, The Trade Desk, Demandbase, 6sense, Terminus, or similar.
- Be confident in your ability to translate complex media strategies to clients and internal teams.
- Be proficient with analytics, and transforming data insights into actions.
- Showcase your leadership ability, demonstrating how you’ve collaborated with cross-functional teams.
Click apply now if you’d like the opportunity to join a B2B marketing agency that develops compelling stories for their clients.
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Account Director employer: CV Consulting Ltd
Contact Detail:
CV Consulting Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director
✨Tip Number 1
Familiarize yourself with the specific programmatic and ABM platforms mentioned in the job description, such as DV360 and Demandbase. Having hands-on experience or case studies to discuss during your interview can set you apart from other candidates.
✨Tip Number 2
Prepare to showcase your leadership skills by thinking of examples where you've successfully motivated a team or collaborated with cross-functional teams. Be ready to discuss how you drove results in previous roles.
✨Tip Number 3
Understand the nuances of B2B marketing and be prepared to discuss how you’ve managed large accounts. Highlight any specific strategies you used to enhance client relationships and campaign effectiveness.
✨Tip Number 4
Brush up on your analytics skills and be ready to explain how you've transformed data insights into actionable strategies. Being able to articulate your analytical approach will demonstrate your proficiency in monitoring and analyzing campaign performance.
We think you need these skills to ace Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing large B2B accounts and your familiarity with programmatic advertising and ABM platforms. Use specific examples to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for programmatic and ABM strategies. Mention how your leadership experience has driven results in past roles and how you can bring that to the agency.
Showcase Relevant Skills: Clearly outline your proficiency with analytics and your ability to translate complex media strategies. Provide examples of how you've used data insights to inform campaign decisions.
Highlight Team Collaboration: Discuss your experience working with cross-functional teams. Share specific instances where your collaboration led to successful campaign outcomes, emphasizing your leadership qualities.
How to prepare for a job interview at CV Consulting Ltd
✨Showcase Your B2B Experience
Make sure to highlight your previous experience managing large B2B accounts. Be prepared to discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability in a client-facing role.
✨Demonstrate Programmatic Knowledge
Familiarize yourself with programmatic advertising platforms like DV360 and The Trade Desk. During the interview, be ready to explain how you've utilized these tools in past campaigns and how they can drive effectiveness for clients.
✨Communicate Clearly
Practice translating complex media strategies into simple terms. The ability to articulate your thoughts clearly to both clients and internal teams is crucial, so consider preparing examples of how you've done this successfully in the past.
✨Highlight Leadership Skills
Be prepared to discuss your leadership style and provide examples of how you've motivated and inspired your team. Share experiences where you've collaborated with cross-functional teams to achieve campaign goals, as this will showcase your ability to lead effectively.
