At a Glance
- Tasks: Lead and execute innovative marketing strategies to boost brand awareness and sales.
- Company: Join a dynamic SME known for high-quality technical products and customer satisfaction.
- Benefits: Enjoy a collaborative environment with opportunities for professional growth and leadership.
- Why this job: Make a real impact in a fast-paced setting while mentoring a passionate team.
- Qualifications: Proven success in strategic marketing, strong leadership skills, and a degree in Marketing or related field.
- Other info: Experience with Amazon sales is a plus; data-driven decision-making is key.
The predicted salary is between 43200 - 72000 £ per year.
Our client is an innovative and fast-growing food and drink distributor, specialising in bringing authentic Asian food and beverage brands to the UK market. Over the last two decades, they have built a reputation for connecting exceptional products with major retailers, independent outlets, wholesalers, and food-service businesses across the country.
They are currently working on exciting new product launches and a strong pipeline of innovative new brands. To take their growth to the next level, we’re searching for a commercially-minded, dynamic, and strategic Head of Marketing to lead their marketing efforts, build a winning team, and drive sales in this exciting and evolving industry.
If you’re ready to make a significant impact in the world of Asian food and drink, you can join them on their journey!
As Head of Marketing , you’ll develop and execute a robust marketing strategy, set budgets, and build a team to support brand growth and trade marketing initiatives. You’ll work closely with key stakeholders—including Sales, Finance, brand partners, and retailers—to deliver exceptional marketing campaigns and strengthen their position as a go-to partner in the food and drink sector.
This is a hands-on leadership role where you’ll drive everything from strategic planning to campaign execution.
What you will be doing:
- Strategic Marketing Leadership
- Craft and execute an overall marketing strategy that aligns with the business objectives.
- Build and manage a high-performing marketing team.
- Set KPIs and monitor performance, adjusting strategies to ensure optimal results.
- Manage marketing budgets, ensuring maximum ROI.
- Enhance and manage brand presence, ensuring consistent messaging across platforms.
- Drive innovative campaigns across digital, social, and traditional marketing channels.
- Partner with suppliers and producers to co-create impactful brand initiatives.
- Collaborate with retailers and wholesalers to design and execute joint marketing initiatives that boost in-store performance.
- Develop tailored marketing materials for trade partners, including POS tools and product presentations.
- Conduct research to uncover market trends, consumer behaviour, and competitive activity.
- Stay ahead of industry innovations and retail trends, keeping the marketing approach fresh and effective.
- Inspire, mentor, and develop your marketing team.
- Work closely with cross-functional teams to align marketing efforts with business goals.
What we are looking for:
We’re looking for someone with a proven track record in senior marketing roles, ideally working with multiple brands within food and/or drink and marketing into major supermarkets.
Key Skills & Experience:
- Experience in brand marketing and trade marketing, particularly within retail and wholesale.
- Strong knowledge of working with major supermarket chains and their promotional campaigns.
- Exceptional leadership and team management skills.
- Solid analytical skills with the ability to transform data into actionable strategies.
- Expertise in digital marketing, social media, and traditional marketing techniques.
- A hands-on approach and a willingness to roll up your sleeves when needed.
What’s on Offer:
- A competitive salary and benefits package.
- Exciting opportunities for career growth and development in a thriving industry.
- A collaborative and supportive workplace culture.
- The chance to lead marketing for a dynamic company that has doubled in size over the last three years and aims to double again in the next 3-5 years.
This is a brand new role to the company, it is a really exciting and pivotal point of their already successful journey and we would love to discuss it with you further – so avoid disappointment and apply today.
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Head of Marketing: employer: Cherry Professional
Contact Detail:
Cherry Professional Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing:
✨Tip Number 1
Familiarize yourself with the latest trends in B2B marketing, especially within the technical product sector. Understanding the nuances of this market will help you demonstrate your strategic vision during interviews.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully led and mentored teams in previous roles. Highlighting your ability to inspire and motivate others will resonate well with our expectations for the Head of Marketing position.
✨Tip Number 3
Be ready to discuss your experience with digital marketing tools and platforms. Familiarity with Google Analytics, CRM systems, and marketing automation software is crucial, so prepare to share specific instances where you've utilized these tools effectively.
✨Tip Number 4
If you have experience selling on Amazon, make sure to highlight it! Discussing your strategies for building relationships and optimizing sales on this platform can set you apart from other candidates.
We think you need these skills to ace Head of Marketing:
Some tips for your application 🫡
Understand the Company: Research the company’s mission, values, and recent developments in the technical products sector. This will help you tailor your application to align with their goals and demonstrate your genuine interest.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven track record in strategic marketing roles, particularly within a B2B environment. Use specific examples that showcase your leadership skills and successful marketing campaigns.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've used data to drive marketing decisions. Mention any experience with tools like Google Analytics or CRM systems to highlight your proficiency.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also reflects your passion for marketing. Discuss how your strategic vision can contribute to the company's growth and success in the market.
How to prepare for a job interview at Cherry Professional
✨Showcase Your Strategic Vision
As a Head of Marketing, it's crucial to demonstrate your ability to develop and execute strategic marketing plans. Prepare examples of past strategies you've implemented that align with business objectives and led to measurable success.
✨Highlight Leadership Experience
Be ready to discuss your leadership style and how you've successfully mentored and inspired teams in previous roles. Share specific instances where your guidance led to achieving departmental goals.
✨Demonstrate Analytical Skills
Prepare to talk about how you use data to inform your marketing strategies. Bring examples of how you've tracked and analyzed marketing performance metrics to drive improvements and make data-driven decisions.
✨Familiarize Yourself with Digital Tools
Since digital marketing is a key component of this role, ensure you're well-versed in tools like Google Analytics and CRM systems. Be prepared to discuss how you've utilized these platforms to optimize marketing efforts and improve ROI.